23,101
Views
133
CrossRef citations to date
0
Altmetric
Articles

What do we mean by sustainability marketing?

& ORCID Icon
Pages 277-309 | Received 07 Apr 2017, Accepted 04 Jan 2019, Published online: 13 Feb 2019

References

  • Abzari, M., Shad, F. S., Sharbiyani, A. A. A., & Morad, A. P. (2013). Studying the effect of green marketing mix on market share increase. Advances in Environmental Biology, 7(10), 2981–2991.
  • Achrol, R. S., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science, 40(1), 35–52.
  • Agrawal, V. V., Ferguson, M., Toktay, L. B., & Thomas, V. M. (2012). Is leasing greener than selling? Management Science, 58(3), 523–533.
  • Akehurst, G., Afonso, C., & Martins Gonçalves, H. (2012). Re-examining green purchase behaviour and the green consumer profile: New evidences. Management Decision, 50(5), 972–988.
  • Alvesson, M. (1994). Critical theory and consumer marketing. Scandinavian Journal of Management, 10(3), 291–313.
  • Alvesson, M., & Karreman, D. (2000). Varieties of discourse: On the study of organizations through discourse analysis. Human Relations, 53(9), 1125–1149.
  • Andreea, I. R. (2015). Green agriculture marketing: Theoretical approach. In A. Jean-Vasile, I. R. Andreea, & T. R. Adrian (Eds.), Green economic structures in modern business and society (pp. 239–252). Hershey, PA: Business Science Reference.
  • Assadourian, E. (2010). Transforming cultures: From consumerism to sustainability. Journal of Macromarketing, 30(2), 186–191.
  • Belz, F.-M. (2005). Sustainability marketing: Blueprint of a research agenda (Discussion Paper). Freising.
  • Belz, F.-M. (2006). Marketing in the 21st century. Business Strategy and the Environment, 15(3), 139–144.
  • Belz, F.-M., & Peattie, K. (2009). Sustainability marketing: A global perspective. Chichester: Wiley.
  • Belz, F.-M., & Peattie, K. (2010). Sustainability marketing: An innovative conception of marketing. Marketing Review St. Gallen, 27(5), 8–15.
  • Belz, F.-M., & Schmidt-Riediger, B. (2010). Marketing strategies in the age of sustainable development: Evidence from the food industry. Business Strategy and the Environment, 19, 401–416.
  • Biloslavo, R., & Trnavčevič, A. (2009). Web sites as tools of communication of a “green” company. Management Decision, 47(7), 1158–1173.
  • Borin, N., Cerf, D. C., & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing, 28(1), 76–86.
  • Borland, H., & Lindgreen, A. (2013). Sustainability, epistemology, ecocentric business, and marketing strategy: Ideology, reality, and vision. Journal of Business Ethics, 117(1), 173–187.
  • Braungart, M., McDonough, W., & Bollinger, A. (2007). Cradle-to-cradle design: Creating healthy emissions – A strategy for eco-effective product and system design. Journal of Cleaner Production, 15, 1337–1348.
  • Bridges, C. M., & Wilhelm, W. B. (2008). Going beyond green: The “why and how” of integrating sustainability into the marketing curriculum. Journal of Marketing Education, 30(1), 33–46.
  • Brundtland, G. H. (1987). Our common future: The world commission on environment and development. Oxford: Oxford University Press.
  • Calu, A., Negrei, C., Calu, D. A., & Avram, V. (2015). Reporting of non-financial performance indicators: A useful tool for a sustainable marketing strategy. Amfiteatru Economic, 17(4), 977–993.
  • Carins, J. E., & Rundle-Thiele, S. R. (2014). Eating for the better: A social marketing review (2000–2012). Public Health Nutrition, 17(07), 1628–1639.
  • Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958–2008: A basis for future research opportunities. Journal of the Academy of Marketing Science, 39(1), 55–70.
  • Chalaby, J. K. (1996). Beyond the prison-house of language: Discourse as a sociological concept. The British Journal of Sociology, 47(4), 684–698.
  • Chamorro, A., & Bañegil, T. M. (2006). Green marketing philosophy: A study of Spanish firms with ecolabels. Corporate Social Responsibility and Environmental Management, 13(1), 11–24.
  • Charter, M. (1992). Greener marketing: A responsible approach to business. Sheffield, UK: Greenleaf Publishing.
  • Charter, M., Peattie, K., Ottman, J., & Polonsky, M. J. (2002). Marketing and sustainability. Published whitepaper, Centre for Business Relationships, Accountability, Sustainability and Society. Retrieved from http://www.cfsd.org.uk/smart-know-net/links/smart-know-net.pdf
  • Chen, C. (2001). Design for the environment: A quality-based model for green product development. Management Science, 47(2), 250–263.
  • Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319.
  • Chen, Y.-S., & Chang, C.-H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489–500.
  • Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers’ attitude towards environment friendly products. Asian Social Science, 8(12), 117.
  • Cherrier, H., Szuba, M., & Özçağlar-Toulouse, N. (2012). Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor. Journal of Marketing Management, 28(3–4), 397–419.
  • Connelly, S. (2007). Mapping sustainable development as a contested concept. Local Environment, 12(3), 259–278.
  • Crane, A. (2000). Facing the backlash: Green marketing and strategic reorientation in the 1990s. Journal of Strategic Marketing, 8(3), 277–296.
  • Dart, R. (2004). The legitimacy of social enterprise. Nonprofit Management and Leadership, 14(4), 411–424.
  • Davidson, K. (2014). A typology to categorize the ideologies of actors in the sustainable development debate: A political economy typology of sustainability. Sustainable Development, 22(1), 1–14.
  • Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N., & Zhao, A. L. (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31(13–14), 1472–1502.
  • Dholakia, N. (2012). Being critical in marketing studies: The imperative of macro perspectives. Journal of Macromarketing, 32(2), 220–225.
  • Dief, M. E., & Font, X. (2010). The determinants of hotels’ marketing managers’ green marketing behaviour. Journal of Sustainable Tourism, 18(2), 157–174.
  • Dunlap, R. E. (2008). The new environmental paradigm scale: From marginality to worldwide use. The Journal of Environmental Education, 40(1), 3–18.
  • Facca-Miess, T. M., & Santos, N. J. (2014). Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces. Journal of Marketing Management, 30(5–6), 501–518.
  • Ferdous, A. S. (2010). Applying the theory of planned behavior to explain marketing managers’ perspectives on sustainable marketing. Journal of International Consumer Marketing, 22(4), 313–325.
  • Fisk, G. (1998). Green marketing: Multiplier for appropriate technology transfer? Journal of Marketing Management, 14(6), 657–676.
  • Fitchett, J., & Caruana, R. (2015). Exploring the role of discourse in marketing and consumer research: Role of discourse in marketing and consumer research. Journal of Consumer Behaviour, 14(1), 1–12.
  • Fuller, D. A. (1999). Sustainable marketing: Managerial-ecological issues. Thousand Oaks, CA: Sage Publications.
  • Fuller, D. A., & Ottman, J. A. (2004). Moderating unintended pollution: The role of sustainable product design. Journal of Business Research, 57(11), 1231–1238.
  • Garg, A. (2015). Green marketing for sustainable development: An industry perspective. Sustainable Development, 23(5), 301–316.
  • Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.
  • Gordon, R., McDermott, L., Stead, M., & Angus, K. (2006). The effectiveness of social marketing interventions for health improvement: What’s the evidence? Public Health, 120(12), 1133–1139.
  • Gorge, H., Herbert, M., Özçağlar-Toulouse, N., & Robert, I. (2015). What do we really need? Questioning consumption through sufficiency. Journal of Macromarketing, 35(1), 11–22.
  • Grimmer, M., & Bingham, T. (2013). Company environmental performance and consumer purchase intentions. Journal of Business Research, 66(10), 1945–1953.
  • Hajer, M. (1995). The politics of environmental discourse: Ecological modernization and the policy process. Oxford: Oxford University Press.
  • Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047–2059.
  • Hamzaoui Essoussi, L., & Linton, J. D. (2010). New or recycled products: How much are consumers willing to pay? Journal of Consumer Marketing, 27(5), 458–468.
  • Hoek, J., & Jones, S. C. (2011). Regulation, public health and social marketing: A behaviour change trinity. Journal of Social Marketing, 1(1), 32–44.
  • Hopwood, B., Mellor, M., & O’Brien, G. (2005). Sustainable development: Mapping different approaches. Sustainable Development, 13(1), 38–52.
  • Hugé, J., Waas, T., Dahdouh-Guebas, F., Koedam, N., & Block, T. (2013). A discourse-analytical perspective on sustainability assessment: Interpreting sustainable development in practice. Sustainability Science, 8(2), 187–198.
  • Hunt, S. D. (2011). Sustainable marketing, equity, and economic growth: A resource-advantage, economic freedom approach. Journal of the Academy of Marketing Science, 39(1), 7–20.
  • Iles, A. (2008). Shifting to green chemistry: The need for innovations in sustainability marketing. Business Strategy and the Environment, 17(8), 524–535.
  • Ingenbleek, P. T., Meulenberg, M. T., & Van Trijp, H. C. (2015). Buyer social responsibility: A general concept and its implications for marketing management. Journal of Marketing Management, 31(13–14), 1428–1448.
  • Jain, S. K., & Kaur, G. (2004). Green marketing: An attitudinal and behavioural analysis of Indian consumers. Global Business Review, 5(2), 187–205.
  • Jones, P., Clarke‐Hill, C., Comfort, D., & Hillier, D. (2008). Marketing and sustainability. Marketing Intelligence & Planning, 26(2), 123–130.
  • Kaenzig, J., & Wüstenhagen, R. (2010). The effect of life cycle cost information on consumer investment decisions regarding eco‐innovation. Journal of Industrial Ecology, 14(1), 121–136.
  • Kammerer, D. (2009). The effects of customer benefit and regulation on environmental product innovation.: Empirical evidence from appliance manufacturers in Germany. Ecological Economics, 68(8–9), 2285–2295.
  • Kemper, J. A., & Ballantine, P. W. (2017). Socio-technical transitions and institutional change: Addressing obesity through macro-social marketing. Journal of Macromarketing, 37(4), 381–392.
  • Kennedy, A.-M., Kemper, J. A., & Parsons, A. G. (2018). Upstream social marketing strategy. Journal of Social Marketing, 8(3), 258–279.
  • Kilbourne, W. E. (1998). Green marketing: A theoretical perspective. Journal of Marketing Management, 14(6), 641–655.
  • Kilbourne, W. E., & Beckmann, S. C. (1998). Review and critical assessment of research on marketing and the environment. Journal of Marketing Management, 14(6), 513–532.
  • Kilbourne, W. E., McDonagh, P., & Prothero, A. (2013). Re-affirming the previling order. In R. Varey & M. Pirson (Eds.), Humanistic marketing (pp. 29–38). London: Palgrave Macmillan.
  • Kirchgeorg, M., & Winn, M. I. (2006). Sustainability marketing for the poorest of the poor. Business Strategy and the Environment, 15(3), 171–184.
  • Kirchoff, J. F., Koch, C., & Satinover Nichols, B. (2011). Stakeholder perceptions of green marketing: The effect of demand and supply integration. International Journal of Physical Distribution & Logistics Management, 41(7), 684–696.
  • Ko, E., Hwang, Y. K., & Kim, E. Y. (2013). Green marketing functions in building corporate image in the retail setting. Journal of Business Research, 66(10), 1709–1715.
  • Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), 132–135.
  • Kumar, V., Rahman, Z., & Kazmi, A. A. (2013). Sustainability marketing strategy: An analysis of recent literature. Global Business Review, 14(4), 601–625.
  • Kumar, V., Rahman, Z., & Kazmi, A. A. (2016). Assessing the influence of stakeholders on sustainability marketing strategy of Indian companies. SAGE Open, 6(3), 1–19.
  • Lähtinen, K., Vivanco, D. A. S., & Toppinen, A. (2014). Designers’ wooden furniture ecodesign implementation in Scandinavian country-of-origin (COO) branding. Journal of Product & Brand Management, 23(3), 180–191.
  • Lampe, M., & Gazda, G. M. (1995). Green marketing in Europe and the United States: An evolving business and society interface. International Business Review, 4(3), 295–312.
  • Langerak, F., Peelen, E., & van der Veen, M. (1998). Exploratory results on the antecedents and consequences of green marketing. International Journal of Market Research, 40(4), 323.
  • Lee, K. (2008). Opportunities for green marketing: Young consumers. Marketing Intelligence & Planning, 26(6), 573–586.
  • Lee, K. (2010). The green purchase behavior of Hong Kong young consumers: The role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of International Consumer Marketing, 23(1), 21–44.
  • Leonidou, C. N., & Leonidou, L. C. (2011). Research into environmental marketing/management: A bibliographic analysis. European Journal of Marketing, 45(1/2), 68–103.
  • Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35, 94–110.
  • Leonidou, L. C., Leonidou, C. N., Palihawadana, D., & Hultman, M. (2011). Evaluating the green advertising practices of international firms: A trend analysis. International Marketing Review, 28(1), 6–33.
  • Lim, M., & Moufahim, M. (2011). Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters’ blogs in the 2010 general election. Journal of Marketing Management, 27(7–8), 659–677.
  • Lim, W. M. (2016). A blueprint for sustainability marketing: Defining its conceptual boundaries for progress. Marketing Theory, 16(2), 232–249.
  • Lim, W. M. (2017). Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing. Journal of Business Research, 78, 69–80.
  • Manaktola, K., & Jauhari, V. (2007). Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364–377.
  • Martin, D., & Schouten, J. (2012). Sustainable marketing. New Jersey: Prentice Hall.
  • Martin, D. M., & Schouten, J. W. (2014). The answer is sustainable marketing, when the question is: What can we do? Recherche Et Applications En Marketing (English Edition), 29(3), 107–109.
  • McDaniel, S. W., & Rylander, D. H. (1993). Strategic green marketing. Journal of Consumer Marketing, 10(3), 4–10.
  • McDonagh, P. (1998). Towards a theory of sustainable communication in risk society: Relating issues of sustainability to marketing communications. Journal of Marketing Management, 14(6), 591–622.
  • McDonagh, P., & Prothero, A. (2014). Sustainability marketing research: Past, present and future. Journal of Marketing Management, 30(11–12), 1186–1219.
  • McDonald, S., Oates, C. J., Alevizou, P. J., Young, C. W., & Hwang, K. (2012). Individual strategies for sustainable consumption. Journal of Marketing Management, 28(3–4), 445–468.
  • McDonald, S., Oates, C. J., Thyne, M., Timmis, A. J., & Carlile, C. (2015). Flying in the face of environmental concern: Why green consumers continue to fly. Journal of Marketing Management, 31(13–14), 1503–1528.
  • McDonough, W., & Braungart, M. (2002). Cradle to cradle: Remaking the way we make things. New York: North Point Press.
  • McEachern, M. G., & Carrigan, M. (2012). Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue. Journal of Marketing Management, 28(3–4), 189–194.
  • Mendleson, N., & Polonsky, M. J. (1995). Using strategic alliances to develop credible green marketing. Journal of Consumer Marketing, 12(2), 4–18.
  • Michaud, C., & Llerena, D. (2011). Green consumer behaviour: An experimental analysis of willingness to pay for remanufactured products. Business Strategy and the Environment, 20(6), 408–420.
  • Mitchell, I. K., & Saren, M. (2008). The living product–using the creative nature of metaphors in the search for sustainable marketing. Business Strategy and the Environment, 17(6), 398–410.
  • Mittelstaedt, J. D., Shultz, C. J., II, Kilbourne, W. E., & Peterson, M. (2014). Sustainability as megatrend: Two schools of macromarketing thought. Journal of Macromarketing, 34(3), 253–264.
  • Mostafa, M. M. (2006). Antecedents of Egyptian consumers’ green purchase intentions: A hierarchical multivariate regression model. Journal of International Consumer Marketing, 19(2), 97–126.
  • Murphy, P. E. (2005). Sustainable marketing. Business & Professional Ethics Journal, 24(1/2), 171–198.
  • Nair, S. R., & Menon, C. G. (2008). An environmental marketing system–A proposed model based on Indian experience. Business Strategy and the Environment, 17(8), 467–479.
  • Neumayer, E. (1999). Weak versus strong sustainability: Exploring the limits of two opposing paradigms. Cheltenham: Edward Elgar Publishing.
  • Nkamnebe, A. D. (2011). Sustainability marketing in the emerging markets: Imperatives, challenges, and agenda setting. International Journal of Emerging Markets, 6(3), 217–232.
  • Oliver, J. D., & Lee, S.-H. (2010). Hybrid car purchase intentions: A cross-cultural analysis. Journal of Consumer Marketing, 27(2), 96–103.
  • Paltridge, B. (2012). Discourse analysis. ProQuest Ebook Central: Bloomsbury Publishing.
  • Patala, S., Jalkala, A., Keränen, J., Väisänen, S., Tuominen, V., & Soukka, R. (2016). Sustainable value propositions: Framework and implications for technology suppliers. Industrial Marketing Management, 59, 144–156.
  • Peattie, K. (1999). Trappings versus substance in the greening of marketing planning. Journal of Strategic Marketing, 7(2), 131–148.
  • Peattie, K. (2001). Towards sustainability: The third age of green marketing. The Marketing Review, 2(2), 129–146.
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
  • Peattie, K., & Peattie, S. (2009). Social marketing: A pathway to consumption reduction? Journal of Business Research, 62(2), 260–268.
  • Pereira Heath, M. T., & Chatzidakis, A. (2012). ‘Blame it on marketing’: Consumers’ views on unsustainable consumption. International Journal of Consumer Studies, 36(6), 656–667.
  • Phau, I., & Ong, D. (2007). An investigation of the effects of environmental claims in promotional messages for clothing brands. Marketing Intelligence & Planning, 25(7), 772–788.
  • Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311–1319.
  • Polonsky, M. J. (2017). The role of corporate social marketing. Journal of Social Marketing, 7(3), 268–279.
  • Polonsky, M. J., & Rosenberger, P. J. (2001). Reevaluating green marketing: A strategic approach. Business Horizons, 44(5), 21–30.
  • Polonsky, M. J., Vocino, A., Grau, S. L., Garma, R., & Ferdous, A. S. (2012). The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. Journal of Marketing Management, 28(3–4), 238–263.
  • Prakash, A. (2002). Green marketing, public policy and managerial strategies. Business Strategy and the Environment, 11(5), 285–297.
  • Prothero, A., McDonagh, P., & Dobscha, S. (2010). Is green the new black? Reflections on a green commodity discourse. Journal of Macromarketing, 30(2), 147–159.
  • Pujari, D., Wright, G., & Peattie, K. (2003). Green and competitive: Influences on environmental new product development performance. Journal of Business Research, 56(8), 657–671.
  • Purani, K., Sahadev, S., & Kumar, D. S. (2014). Globalization and academic research: The case of sustainability marketing. IIM Kozhikode Society & Management Review, 3(1), 93–99.
  • Rakic, B., & Rakic, M. (2015). Holistic management of sustainability in the process of sustainable development. Environmental Engineering and Management Journal, 14(4), 887–900.
  • Rettie, R., Burchell, K., & Riley, D. (2012). Normalising green behaviours: A new approach to sustainability marketing. Journal of Marketing Management, 28(3–4), 420–444.
  • Rex, E., & Baumann, H. (2007). Beyond ecolabels: What green marketing can learn from conventional marketing. Journal of Cleaner Production, 15(6), 567–576.
  • Rivera-Camino, J. (2007). Re-evaluating green marketing strategy: A stakeholder perspective. European Journal of Marketing, 41(11/12), 1328–1358.
  • Rountree, M. M., & Koernig, S. K. (2015). Values-based education for sustainability marketers two approaches for enhancing student social consciousness. Journal of Marketing Education, 37(1), 5–24.
  • Sandberg, M., & Polsa, P. (2015). Efficiency or sufficiency? The (re)construction of discourses about sustainable consumption in marketing research. Proceedings of the 40th Annual Macromarketing Conference. Chicago, Illinois: The Macromarketing Society, Inc.
  • Scott, K., Martin, D. M., & Schouten, J. W. (2014). Marketing and the new materialism. Journal of Macromarketing, 34(3), 282–290.
  • Sharma, A., Iyer, G. R., Mehrotra, A., & Krishnan, R. (2010). Sustainability and business-to-business marketing: A framework and implications. Industrial Marketing Management, 39(2), 330–341.
  • Sheth, J. N., & Parvatiyar, A. (1995). Ecological imperatives and the role of marketing. In M. J. Polonsky & A. T. Mintu-Wimsatt (Eds.), Environmental marketing (pp. 3–20). New York: The Haworth Press.
  • Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising, 24(2), 71–82.
  • Sidiropoulos, E. (2014). Education for sustainability in business education programs: A question of value. Journal of Cleaner Production, 85, 472–487.
  • Springett, D. V. (2003). Corporate conceptions of sustainable development in New Zealand: A critical analysis. Unpublished doctoral thesis, Durham University.
  • Stead, M., Gordon, R., Angus, K., & McDermott, L. (2007). A systematic review of social marketing effectiveness. Health Education, 107(2), 126–191.
  • Strizhakova, Y., & Coulter, R. A. (2013). The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity. International Journal of Research in Marketing, 30(1), 69–82.
  • Strong, C. (1996). Features contributing to the growth of ethical consumerism-a preliminary investigation. Marketing Intelligence & Planning, 14(5), 5–13.
  • Sun, Y., Garrett, T. C., & Kim, K. H. (2016). Do confucian principles enhance sustainable marketing and customer equity? Journal of Business Research, 69(9), 3772–3779.
  • Sun, Y., Kim, K. H., & Kim, J. (2014). Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry. Journal of Global Fashion Marketing, 5(1), 74–86.
  • Thompson, S. C. G., & Barton, M. A. (1994). Ecocentric and anthropocentric attitudes toward the environment. Journal of Environmental Psychology, 14(2), 149–157.
  • Tinnish, S. M., & Mangal, S. M. (2012). Sustainable event marketing in the MICE industry: A theoretical framework. Journal of Convention & Event Tourism, 13(4), 227–249.
  • Tregidga, H., Milne, M. J., & Kearins, K. (2015). Ramping up resistance corporate sustainable development and academic research. Business & Society, 57(3), 292–334.
  • Truong, V. D., & Hall, C. M. (2017). Corporate social marketing in tourism: To sleep or not to sleep with the enemy? Journal of Sustainable Tourism, 25(7), 884–902.
  • van Dam, Y. K., & Apeldoorn, P. A. C. (1996). Sustainable marketing. Journal of Macromarketing, 6(2), 45–56.
  • Varey, R. J. (2010). Marketing means and ends for a sustainable society: A welfare agenda for transformative change. Journal of Macromarketing, 30(2), 112–126.
  • Varey, R. J. (2011). A sustainable society logic for marketing. Social Business, 1(1), 69–83.
  • Vlosky, R. P., Ozanne, L. K., & Fontenot, R. J. (1999). A conceptual model of US consumer willingness-to-pay for environmentally certified wood products. Journal of Consumer Marketing, 16(2), 122–140.
  • Wymer, W., & Polonsky, M. J. (2015). The limitations and potentialities of green marketing. Journal of Nonprofit & Public Sector Marketing, 27(3), 239–262.
  • Zeriti, A., Robson, M. J., Spyropoulou, S., & Leonidou, C. N. (2014). Sustainable export marketing strategy fit and performance. Journal of International Marketing, 22(4), 44–66.
  • Zhu, Q., Dou, Y., & Sarkis, J. (2010). A portfolio-based analysis for green supplier management using the analytical network process. Supply Chain Management: An International Journal, 15(4), 306–319.
  • Zorić, J., & Hrovatin, N. (2012). Household willingness to pay for green electricity in Slovenia. Energy Policy, 47, 180–187.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.