3,469
Views
12
CrossRef citations to date
0
Altmetric
Articles

Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility

ORCID Icon
Pages 1563-1583 | Received 11 Oct 2018, Accepted 03 Oct 2019, Published online: 04 Nov 2019

References

  • Armstrong, J. S., & Green, K. C. (2013). Effects of corporate social responsibility and irresponsibility policies. Journal of Business Research, 66(10), 1922–1927.
  • Arnould, E. J., & Cayla, J. (2015). Consumer fetish: Commercial ethnography and the sovereign consumer. Organization Studies, 36(10), 1361–1386.
  • Assadourian, E. (2010). Transforming cultures: From consumerism to sustainability. Journal of Macromarketing, 30(2), 186–191.
  • Baker, J. J., Storbacka, K., & Brodie, R. J. (2019). Markets changing, changing markets: Institutional work as market shaping. Marketing Theory, 19(13), 301–328.
  • Belz, F. M., & Peattie, K. (2009). Sustainability marketing: A global perspective. Chichester: Wiley.
  • Bromley, P., & Meyer, J. W. (2015). Hyper-organization: Global organizational expansion. Oxford: Oxford University Press.
  • Brunsson, N. (1989). The organization of hypocrisy: Talk, decisions and actions in organizations. New York: John Wiley & Sons.
  • Burgh-Woodman, H., & King, D. (2013). Sustainability and the human/nature connection: A critical discourse analysis of being “symbolically” sustainable. Consumption Markets & Culture, 16(2), 145–168.
  • Carlini, J., Grace, D., France, C., & Lo Iacono, J. (2019). The corporate social responsibility (CSR) employer brand process: Integrative review and comprehensive model. Journal of Marketing Management, 35(1-2), 182–205.
  • Caruana, R., & Crane, A. (2008). Constructing consumer responsibility: Exploring the role of corporate communications. Organization Studies, 29(12), 1495–1519.
  • Cayla, J., & Arnould, E. (2013). Ethnographic stories for market learning. Journal of Marketing, 77(4), 1–16.
  • Chaney, D., Ben Slimane, K., & Humphreys, A. (2016). Megamarketing expanded by neo-institutional theory. Journal of Strategic Marketing, 24(6), 470–483.
  • Cherrier, H., Szuba, M., & Özçağlar-Toulouse, N. (2012). Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor. Journal of Marketing Management, 28(3–4), 397–419.
  • Coskuner-Balli, G. (2013). Market practices of legitimization insights from consumer culture theory. Marketing Theory, 13(2), 193–211.
  • Devin, B., & Richards, C. (2016). Food waste, power, and corporate social responsibility in the Australian food supply chain. Journal of Business Ethics, 150(1), 199–210.
  • Dholakia, N. (2009). Marketing theory: Breaking the siege of incrementalism. Journal of Marketing Management, 25(7–8), 825–829.
  • DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160.
  • DiMaggio, P. J., & Powell, W. W. (1991). The new institutionalism in organizational analysis. Chicago: University of Chicago Press.
  • Dolbec, P.-Y., & Fischer, E. (2015). Refashioning a field? Connected consumers and institutional dynamics in markets. Journal of Consumer Research, 41(6), 1447–1468.
  • Environmental Protection Agency, S. (2012). Matavfallsmängder i Sverige 2012. Stockholm: http://www.naturvardsverket.se/Nerladdningssida/?fileType=pdf&pid=11891&downloadUrl=/Documents/publikationer6400/978-91-620-8694-7.pdf
  • Fleming, P., & Spicer, A. (2007). Contesting the corporation. New York: Cambridge University Press.
  • Fuentes, C. (2015). How green marketing works: Practices, materialities, and images. Scandinavian Journal of Management, 31(2), 192–205.
  • Garcia-Rosell, J., Moisander, J., & Fahy, K. (2011). A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. In C. D’Souza, M. Taghian & M. J. Polonsky (Eds.), Readings and cases in sustainable marketing: A strategic approach to social responsibility (pp. 200–216). Prahran, Vic: Tilde University Press.
  • Geysmans, R., de Krom, M. P., & Hustinx, L. (2017). “Fairtradization”: A performative perspective on fair trade markets and the role of retail settings in their enactment. Consumption Markets & Culture, 20(6), 539–558.
  • Giesler, M. (2008). Conflict and compromise: Drama in marketplace evolution. Journal of Consumer Research, 34(6), 739–753.
  • Giesler, M., & Veresiu, E. (2014). Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity. Journal of Consumer Research, 41(3), 840–857.
  • Gollnhofer, J. F. (2017a). The legitimation of a sustainable practice through dialectical adaptation in the marketplace. Journal of Public Policy & Marketing, 36(1), 156–168.
  • Gollnhofer, J. F. (2017b). Normalising alternative practices: The recovery, distribution and consumption of food waste. Journal of Marketing Management, 33(7–8), 624–643.
  • Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.
  • Hackley, C. (2009). Parallel universes and disciplinary space: The bifurcation of managerialism and social science in marketing studies. Journal of Marketing Management, 25(7–8), 643–659.
  • Handelman, J. M. (2006). Corporate identity and the societal constituent. Journal of the Academy of Marketing Science, 34(2), 107–114.
  • Handelman, J. M., & Arnold, S. J. (1999). The role of marketing actions with a social dimension: Appeals to the institutional environment. The Journal of Marketing, 63(3), 33–48.
  • Harris, L. C., & Crane, A. (2002). The greening of organizational culture: Management views on the depth, degree and diffusion of change. Journal of Organizational Change Management, 15(3), 214–234.
  • Heclo, H. (2008). On thinking institutionally. Boulder, CO: Paradigm Publishers.
  • Humphreys, A. (2010a). Megamarketing: The creation of markets as a social process. Journal of Marketing, 74(2), 1–19.
  • Humphreys, A. (2010b). Semiotic structure and the legitimation of consumption practices: The case of casino gambling. Journal of Consumer Research, 37(3), 490–510.
  • Humphreys, A. (2014). How is sustainability structured? The discursive life of environmentalism. Journal of Macromarketing, 34(3), 265–281.
  • Humphreys, A., & Latour, K. A. (2013). Framing the game: Assessing the impact of cultural representations on consumer perceptions of legitimacy. Journal of Consumer Research, 40(4), 773–795.
  • Jorgensen, M., & Phillips, L. (2002). Discourse analysis as theory and method. London: Sage.
  • Kadirov, D., & Varey, R. J. (2013). Neo-structuralist analysis of green-marketing discourse: Interpreting hybrid car manufacturers and consumers. Consumption Markets & Culture, 16(3), 266–289.
  • Kemper, J. A., & Ballantine, P. W. (2019). What do we mean by sustainability marketing? Journal of Marketing Management, 35(3–4), 277–309.
  • Kihlberg, J. (2014, July 29). Households waste thousands of kronor down the bin. Dagens Nyheter. Retrieved from http://www.dn.se/ekonomi/hushallen-kastar-tusentals-kronor-rakt-i-soptunnan/
  • Kilbourne, W. E. (1998). Green marketing: A theoretical perspective. Journal of Marketing Management, 14(6), 641–655.
  • Kilbourne, W. E. (2010). Facing the challenge of sustainability in a changing world: An introduction to the special issue. Journal of Macromarketing, 30(2), 109–111.
  • Kilbourne, W. E., Dorsch, M. J., McDonagh, P., Urien, B., Prothero, A., Grünhagen, M., … Bradshaw, A. (2009). The institutional foundations of materialism in western societies a conceptualization and empirical test. Journal of Macromarketing, 29(3), 259–278.
  • Lange, D., & Washburn, N. T. (2012). Understanding attributions of corporate social irresponsibility. Academy of Management Review, 37(2), 300–326.
  • Lawrence, T. B., Leca, B., & Zilber, T. B. (2013). Institutional work: Current research, new directions and overlooked issues. Organization Studies, 34(8), 1023–1033.
  • Lawrence, T. B., & Suddaby, R. (2006). Institutions and institutional work. In S. R. Clegg, C. Hardy, & W. R. Nord (Eds.), The SAGE handbook of organization studies (pp. 215–254). London: Sage.
  • Lawrence, T. B., Suddaby, R., & Leca, B. (2009). Institutional work: Actors and agency in institutional studies of organizations. Cambridge: Cambridge University Press.
  • Lehner, M. (2015). Translating sustainability: The role of the retail store. International Journal of Retail & Distribution Management, 43(4/5), 386–402.
  • Lim, W. M. (2016). A blueprint for sustainability marketing: Defining its conceptual boundaries for progress. Marketing Theory, 16(2), 232–249.
  • Lincoln, Y., & Guba, E. (1985). Naturalistic inquiry. Newbury Park, CA: Sage Publications, Inc.
  • Lin-Hi, N., & Müller, K. (2013). The CSR bottom line: Preventing corporate social irresponsibility. Journal of Business Research, 66(10), 1928–1936.
  • Lubin, D. A., & Esty, D. C. (2010). The sustainability imperative. Harvard Business Review, 88(5), 42–50.
  • Maguire, S., & Hardy, C. (2009). Discourse and deinstitutionalization: The decline of DDT. Academy of Management Journal, 52(1), 148–178.
  • Martin, D., & Schouten, J. (2014). Sustainable marketing.  Upper Saddle River, NJ: Prentice Hall.
  • McDonagh, P., & Prothero, A. (2014). Sustainability marketing research: Past, present and future. Journal of Marketing Management, 30(11–12), 1186–1219.
  • McDonald, S., Oates, C. J., Alevizou, P. J., Young, C. W., & Hwang, K. (2012). Individual strategies for sustainable consumption. Journal of Marketing Management, 28(3–4), 445–468.
  • Mena, S., Rintamäki, J., Fleming, P., & Spicer, A. (2016). On the forgetting of corporate irresponsibility. Academy of Management Review, 41(4), 720–738.
  • Menon, A., & Menon, A. (1997). Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy. The Journal of Marketing, 61(1), 51–67.
  • Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83(2), 340–363.
  • Milne, R. (2013). Arbiters of waste: Date labels, the consumer and knowing good, safe food. The Sociological Review, 60(S2), 84–101.
  • Moodie, A. (2016). How the US can solve its multibillion food waste problem - report. Retrieved from https://www.theguardian.com/sustainable-business/2016/mar/09/us-food-waste-environment-ghg-emissions-climate-change.
  • Nixon, E., & Gabriel, Y. (2016). ‘So much choice and no choice at all’A socio-psychoanalytic interpretation of consumerism as a source of pollution. Marketing Theory, 16(1), 39–56.
  • Pane Haden, S. S., Oyler, J. D., & Humphreys, J. H. (2009). Historical, practical, and theoretical perspectives on green management: An exploratory analysis. Management Decision, 47(7), 1041–1055.
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
  • Perkmann, M., & Spicer, A. (2008). How are management fashions institutionalized? The role of institutional work. Human Relations, 61(6), 811–844.
  • Price, J. M., & Sun, W. (2017). Doing good and doing bad: The impact of corporate social responsibility and irresponsibility on firm performance. Journal of Business Research, 80, 82–97.
  • Prothero, A., & Fitchett, J. A. (2000). Greening capitalism: Opportunities for a green commodity. Journal of Macromarketing, 20(1), 46–55.
  • Prothero, A., McDonagh, P., & Dobscha, S. (2010). Is green the new black? Reflections on a green commodity discourse. Journal of Macromarketing, 30(2), 147–159.
  • Rettie, R., Burchell, K., & Riley, D. (2012). Normalising green behaviours: A new approach to sustainability marketing. Journal of Marketing Management, 28(3–4), 420–444.
  • Scaraboto, D., & Fischer, E. (2012). Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets. Journal of Consumer Research, 39(6), 1234–1257.
  • Schwarzkopf, S. (2011). The political theology of consumer sovereignty towards an ontology of consumer society. Theory, Culture & Society, 28(3), 106–129.
  • Scott, K., Martin, D. M., & Schouten, J. W. (2014). Marketing and the New Materialism. Journal of Macromarketing, 34(3), 282–290.
  • Scott, W. R. (2008). Institutions and organizations: Ideas and interests. Los Angeles: Sage.
  • SEPA. (2015). Food waste (sv. Matsvinn). Retrieved from http://www.naturvardsverket.se/Miljoarbete-i-samhallet/Miljoarbete-i-Sverige/Uppdelat-efter-omrade/Avfall/Avfallsforebyggande-program/Matsvinn/.
  • Skarmeas, D., & Leonidou, C. N. (2013). When consumers doubt, watch out! The role of CSR skepticism. Journal of Business Research, 66(10), 1831–1838.
  • Smith, A. M., & O’Sullivan, T. (2012). Environmentally responsible behaviour in the workplace: An internal social marketing approach. Journal of Marketing Management, 28(3–4), 469–493.
  • Smithers, R. (2014). Food waste: National campaign aims to stop the rot by 2020. The Guardian. Retrieved from http://www.theguardian.com/environment/2013/nov/11/food-waste-ban-landfill-campaign
  • Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21(3), 491–503.
  • Woodall, T. (2012). Driven to excess? Linking calling, character and the (mis) behaviour of marketers. Marketing Theory, 12(2), 173–191.
  • WRAP. (2008). The food we waste. Banbury: Author. http://www.wrap.org.uk/retail/food_waste/
  • Yngfalk, C. (2016). Bio-politicizing consumption: Neo-liberal consumerism and disembodiment in the food marketplace. Consumption Markets & Culture, 19(3), 275–295.
  • Yngfalk, C., & Fyrberg Yngfalk, A. (2015). Creating the cautious consumer: Marketing managerialism and bio-power in health consumption. Journal of Macromarketing. doi:10.1177/0276146715571459