Journal of Marketing Management, Volume 35, Issue 17-18 (2019)

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Journal of Marketing Management, Volume 35, Issue 17-18 (2019)

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Articles

Article
Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility
Carl Yngfalk
Pages: 1563-1583
Published online: 04 Nov 2019
AbstractforSubverting sustainability: market maintenance work and the reproduction of corporate irresponsibility | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Food insecurity, customer to volunteer transition and self-concept repair: a free store example
Emma Dresler & Hannah Tutt
Pages: 1584-1599
Published online: 25 Oct 2019
AbstractforFood insecurity, customer to volunteer transition and self-concept repair: a free store example | Full Text | References | PDF (1.1 MB) | EPUB
  • 389 Views
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Article
Intergenerational transmissions and sharing of musical taste practices
Christian Derbaix & Maud Derbaix
Pages: 1600-1623
Published online: 03 Oct 2019
AbstractforIntergenerational transmissions and sharing of musical taste practices | Full Text | References | PDF (1.6 MB) | EPUB
  • 734 Views
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Article
Brand heritage as a temporal perception: conceptualisation, measure and consequences
Fabien Pecot, Pierre Valette-Florence & Virginie De Barnier
Pages: 1624-1643
Published online: 24 Sep 2019
AbstractforBrand heritage as a temporal perception: conceptualisation, measure and consequences | Full Text | References | PDF (1.7 MB) | EPUB
  • 2796 Views
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Article
An examination of women’s sport sponsorship: a case study of female Australian Rules football
Ashlee Morgan
Pages: 1644-1666
Published online: 23 Sep 2019
AbstractforAn examination of women’s sport sponsorship: a case study of female Australian Rules football | Full Text | References | PDF (1.5 MB) | EPUB
  • 5488 Views
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Article
The more the better? Exploring the effects of reviewer social networks on online reviews
Jurui Zhang & Raymond R. Liu
Pages: 1667-1688
Published online: 19 Sep 2019
AbstractforThe more the better? Exploring the effects of reviewer social networks on online reviews | Full Text | References | PDF (1.5 MB) | EPUB
  • 725 Views
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Article
Problem versus benefit focus: phrasing questions to enhance self-referencing and persuasion
Hsuan-Hsuan Ku, Chung-Yi Huang & Zu-Rong Shen
Pages: 1689-1709
Published online: 06 Sep 2019
AbstractforProblem versus benefit focus: phrasing questions to enhance self-referencing and persuasion | Full Text | References | PDF (2 MB) | EPUB
  • 467 Views
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Article
Factors influencing visual attention: a meta-analysis
Wagner Junior Ladeira, Vinicius Antonio Machado Nardi, Fernando de Oliveira Santini & William Carvalho Jardim
Pages: 1710-1740
Published online: 19 Sep 2019
AbstractforFactors influencing visual attention: a meta-analysis | Full Text | References | PDF (2.4 MB) | EPUB
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