Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism

References

• Alexander, J. (2006). The civil sphere. Oxford University Press.
   Google Scholar
• Boggs, C. (1977). Revolutionary process, political strategy, and the dilemma of power. Theory and Society, 4(3), 359–393. https://doi.org/10.1007/BF00206985
   Web of Science ®Google Scholar
• Brazilian Association of Meat Exporting Industries. (2020). Beef Report 2020. http://abiec.com.br/en/publicacoes/beef-report-2020-2/.
   Google Scholar
• Brazilian National Health Agency. (2018). Parto é normal [Childbirth is normal]. http://www.ans.gov.br/parto-e-normal.
   Google Scholar
• Brazilian Vegetarian Society. (2020a). Mercado vegetariano [Vegetarian market]. https://www.svb.org.br/vegetarianismo1/mercado-vegetariano.
   Google Scholar
• Brazilian Vegetarian Society. (2020b). Pré-Lançado o selo “APROVADO PELA SVB” para produtos veganos [Pre-launched the “APPROVED by BVS” seal for vegan products]. https://www.svb.org.br/896-pre-lancado-selo-vegano-svb.
   Google Scholar
• Brissette, E. (2016). The prefigurative is political: On politics beyond ‘the state’. In A. Dinerstein (Ed.), Social sciences for an other politics (pp. 109–119). Palgrave Macmillan.
   Google Scholar
• Buechler, S. M. (2000). Social movements in advanced capitalism. Oxford University Press.
   Google Scholar
• Buechler, S. M. (2013). New social movements and new social movement theory. In D. A. Snow, D. della Porta, B. Klandermans & D. McAdam (Eds.), The Wiley‐Blackwell encyclopedia of social and political movements (pp. 1–7). Wiley Online Library.
   Google Scholar
• Carberry, E. J., Bharati, P., Levy, D. L., & Chaudhury, A. (2019). Social movements as catalysts for corporate social innovation: Environmental activism and the adoption of green information systems. Business & Society, 58(5), 1083–1127. https://doi.org/10.1177/0007650317701674
   Web of Science ®Google Scholar
• Casey, K., Lichrou, M., & O’Malley, L. (2015). Problematizing the “ethical consumer”: Alternative consumption in an ecovillage. In C. Shultz II, R. Benton, & O. Kravets (Eds.), Marketing as provisioning technology: Integrating perspectives on solutions for sustainability, prosperity, and social justice - Proceedings of the 40th Annual Macromarketing Conference (pp. 264–275). The Macromarketing Society, Inc, Chicago, Illinois, USA.
   Google Scholar
• Casey, K., Lichrou, M., & O’Malley, L. (2020). Prefiguring sustainable living: An ecovillage story. Journal of Marketing Management, 36(17–18), 1658–1679. https://doi.org/10.1080/0267257X.2020.1801800
   Web of Science ®Google Scholar
• Castells, M. (2004). The power of identity. Blackwell Publishing.
   Google Scholar
• Chatzidakis, A., Maclaran, P., & Bradshaw, A. (2012). Heterotopian space and the utopics of ethical and green consumption. Journal of Marketing Management, 28(3–4), 494–515. https://doi.org/10.1080/0267257X.2012.668922
   Google Scholar
• Creswell, J. W. (2010). Mapping the developing landscape of mixed methods research. In A. Tashakkori and C. Teddlie (Eds.), Sage handbook of mixed methods in social & behavioral research (pp. 45–68). Sage.
   Google Scholar
• Dickinson, R., & Hollander, S. C. (1991). Consumer votes. Journal of Business Research, 22(4), 335–346. https://doi.org/10.1016/0148-2963(91)90040-5
   Web of Science ®Google Scholar
• Emberley, J., & Landry, D. (1990). Coverage of Greenham and Greenham as ‘Coverage’. Feminist Studies, 15(3), 485–498. https://doi.org/10.2307/3177941
   Web of Science ®Google Scholar
• Emerson, R. M., Fretz, R. I., & Shaw, L. L. (1995). Writing ethnographic fieldnotes. University of Chicago Press.
   Google Scholar
• Emerson, R. M., Fretz, R. I., & Shaw, L. L. (2001). Participant observation and fieldnotes. In P. Atkinson, A. Coffey, S. Delamont, J. Lofland, & L. Lofland (Eds.), Handbook of ethnography (pp. 352–368). Sage Publications.
   Google Scholar
• Ertekin, Z. O., Atik, D., & Murray, J. B. (2020). The logic of sustainability: Institutional transformation towards a new culture of fashion. Journal of Marketing Management, 36(15–16), 1447–1480. https://doi.org/10.1080/0267257X.2020.1795429
   Web of Science ®Google Scholar
• Fetterman, D. M. (2010). Ethnography. Sage Publications.
   Google Scholar
• Giesler, M. (2008). Conflict and compromise: Drama in marketplace evolution. The Journal of Consumer Research, 34(6), 739–753. https://doi.org/10.1086/522098
   Web of Science ®Google Scholar
• Haenfler, R. (2004). Collective identity in the straight edge movement: How diffuse movements foster commitment, encourage individual participation, and promote cultural change. The Sociological Quarterly, 45(4), 785–805. https://doi.org/10.1111/j.1533-8525.2004.tb02314.x
   Web of Science ®Google Scholar
• Hobson, K. (2002). Competing discourses of sustainable consumption: Does the ‘rationalisation of lifestyles’ make sense? Environmental Politics, 11(2), 95–120. https://doi.org/10.1080/714000601
   Web of Science ®Google Scholar
• Hopkinson, G. C., & Hogarth-Scott, S. (2007). Stories: How they are used and produced in market(ing) research. In R. W. Belk (Ed.), Handbook of qualitative research methods in marketing (pp. 156–174). Edward Elgar.
   Google Scholar
• Hourigan, N. (2001). New social movement theory and minority language television campaigns. European Journal of Communication, 16(11), 77–100. https://doi.org/10.1177/0267323101016001004
   Web of Science ®Google Scholar
• Izberk-Bilgin, E. (2010). An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions. Consumption Markets & Culture, 13(3), 299–323. https://doi.org/10.1080/10253861003787031
   Web of Science ®Google Scholar
• Johansson, A., & Vinthagen, S. (2019). Conceptualising ‘everyday resistance’. Routledge.
   Google Scholar
• Klandermans, B. (1989). Organizing for change: Social movement organizations across cultures. JAI Press.
   Google Scholar
• Kleine, S. S., & Hubbert, A. R. (1993). How do consumers acquire a new food consumption system when it is vegetarian? In L. McAlister and M. L. Rothschild (Eds.), Proceedings of North America Advances in Consumer Research (pp. 196–201). Provo, UT: Association for Consumer Research.
   Google Scholar
• Kozinets, R. V. (2002). Can consumers escape the market? Emancipatory illuminations from burning man. The Journal of Consumer Research, 29(1), 20–38. https://doi.org/10.1086/339919
   Web of Science ®Google Scholar
• Kozinets, R. V., & Handelman, J. M. (2004). Adversaries of consumption: Consumer movements, activism, and ideology. The Journal of Consumer Research, 31(3), 691–704. https://doi.org/10.1086/425104
   Web of Science ®Google Scholar
• Kurzman, C. (2008). Meaning making and social movements. Anthropological Quarterly, 81(1), 5–15. https://doi.org/10.1353/anq.2008.0003
   Web of Science ®Google Scholar
• Maeckelbergh, M. (2011). Doing is believing: Prefiguration as strategic practice in the alterglobalization movement. Social Movement Studies, 10(1), 1–20. https://doi.org/10.1080/14742837.2011
   Google Scholar
• Maeckelbergh, M. (2016). The prefigurative turn: The time and place of social movement practice. In A. C. Dinerstein (Ed.), Social sciences for an other politics women theorizing without parachutes (pp. 121–135). Palgrave Macmillan Ltd.
   Google Scholar
• Martin, D. M., & Schouten, J. W. (2014). Consumption-driven market emergence. The Journal of Consumer Research, 40(5), 855–870. https://doi.org/10.1086/673196
   Web of Science ®Google Scholar
• McAdam, D., McCarthy, J. D., & Zald, M. N. (1996). Introduction: Opportunities, mobilizing structures, and framing processes – toward a synthetic, comparative perspective on social movements. In D. McAdam, J. D. McCarthy, & M. N. Zald (Eds.), Comparative perspectives on social movements: Political opportunities, mobilizing structures and cultural framings (pp. 1–20). Cambridge University Press.
   Google Scholar
• Moraes, C., Szmigin, I., & Carrigan, M. (2010). Living production-engaged alternatives: An examination of new consumption communities. Consumption Markets and Culture, 13(3), 273–298. https://doi.org/10.1080/10253861003787015
   Web of Science ®Google Scholar
• Ozanne, J. L., & Murray, J. B. (1995). Uniting critical theory and public policy to create the reflexively defiant consumer. The American Behavioral Scientist, 38(4), 516–525. https://doi.org/10.1177/0002764295038004003
   Web of Science ®Google Scholar
• Pace, S. (2008). YouTube: An opportunity for consumer narrative analysis? Qualitative Market Research: An International Journal, 11(2), 213–226. https://doi.org/10.1108/13522750810864459
   Google Scholar
• Papaoikonomou, E., & Alarcon, A. (2017). Revisiting consumer empowerment: An exploration of ethical consumption communities. Journal of Macromarketing, 37(1), 40–56. https://doi.org/10.1177/0276146715619653
   Web of Science ®Google Scholar
• Pepper, D. (2005). Utopianism and environmentalism. Environmental Politics, 14(1), 3–22. https://doi.org/10.1080/0964401042000310150
   Web of Science ®Google Scholar
• Pike, K. L. (1967). Language in relation to a unified theory of the structure of human behavior. Mouton.
   Google Scholar
• Pike, K. L. (1990). Pursuit of truth. Harvard University Press.
   Google Scholar
• Portwood-Stacer, L. (2012). Anti-Consumption as tactical resistance: Anarchists, subculture, and activist strategy. Journal of Consumer Culture, 12(1), 87–105. https://doi.org/10.1177/1469540512442029
   Web of Science ®Google Scholar
• Rao, H., Morrill, C., & Zald, M. N. (2000). Power plays: How social movements and collective action create new organizational forms. Research in Organizational Behavior, 22, 237–281. https://doi.org/10.1016/S0191-3085(00)22007-8
   Web of Science ®Google Scholar
• Saatcioglu, B., & Ozanne, J. L. (2013). A critical spatial approach to marketplace exclusion and inclusion. Journal of Public Policy & Marketing, 32(1_suppl), 32–37. https://doi.org/10.1509/jppm.12.018
   Web of Science ®Google Scholar
• Sandikci, Ö., & Ger, G. (2010). Veiling in style: How does a stigmatized practice become fashionable? The Journal of Consumer Research, 37(1), 15–36. https://doi.org/10.1086/649910
   Web of Science ®Google Scholar
• Saunders, M., Thornhill, A., & Lewis, P. (2009). Research methods for business. Pearson Education.
   Google Scholar
• Scaraboto, D., & Fischer, E. (2013). Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets. The Journal of Consumer Research, 39(6), 1234–1257. https://doi.org/10.1086/668298
   Web of Science ®Google Scholar
• Schembri, S., & Boyle, M. V. (2013). Visual ethnography: Achieving rigorous and authentic interpretations. Journal of Business Research, 66(9), 1251–1254. https://doi.org/10.1016/j.jbusres.2012.02.021
   Web of Science ®Google Scholar
• Schlosberg, D. (2019). From postmaterialism to sustainable materialism: The environmental politics of practice-based movements. Environmental Politics. Advance online publication. https://doi.org/10.1080/09644016.2019.1587215
   Web of Science ®Google Scholar
• Seal, V. (2020). Selo Vegano [Vegan Seal]. https://www.selovegano.com.br/.
   Google Scholar
• Sharpe, E. K. (2008). Festivals and social change: Intersections of pleasure and politics at a community music festival. Leisure Sciences, 30(3), 217–234. https://doi.org/10.1080/01490400802017324
   Web of Science ®Google Scholar
• Shaw, D., Newholm, T., & Dickinson, R. (2006). Consumption as voting: An exploration of consumer empowerment. European Journal of Marketing, 40(9/10), 1049–1067. https://doi.org/10.1108/03090560610681005
   Web of Science ®Google Scholar
• Silverman, D. (2010). Doing qualitative research: A practical guide. Sage Publications.
   Google Scholar
• Slater, D. (1997). Consumer culture and modernity. Polity Press.
   Google Scholar
• Snow, D. A., Soule, S. A., & Kriesi, H. (2007). Mapping the Terrain. In D. Snow, S. Soule, & H. Kriesi (Eds.), The Blackwell companion to social movements (pp. 3–16). Blackwell.
   Google Scholar
• Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. The Journal of Consumer Research, 21(3), 491–503. https://doi.org/10.1086/209413
   Web of Science ®Google Scholar
• Springer, S. (2014). Space, time, and the politics of immanence. Global Discourse, 4(2–3), 159–162. https://doi.org/10.1080/23269995.2014.900397
   Google Scholar
• Stolle, D., & Micheletti, M. (2013). Political consumerism: Global responsibility in action. Cambridge University Press.
   Google Scholar
• Tadajewski, M., & Hamilton, K. (2014). Waste, art, and social change: Transformative consumer research outside of the academy? Journal of Macromarketing, 34(1), 80–86. https://doi.org/10.1177/0276146713509631
   Web of Science ®Google Scholar
• Thompson, C. J., & Coskuner-Balli, G. (2007). Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communities. The Journal of Consumer Research, 34(2), 135–152. https://doi.org/10.1086/519143
   Web of Science ®Google Scholar
• Touraine, A. (1987). The workers’ movement. Cambridge University Press.
   Google Scholar
• Tucker, K. H. (2010). Workers of the world, enjoy! Aesthetic politics from revolutionary syndicalism to the global justice movement. Temple University Press.
   Google Scholar
• Van de Sande, M. (2013). The prefigurative politics of Tahrir Square–An alternative perspective on the 2011 revolutions. Res Publica, 19(3), 223–239. https://doi.org/10.1007/s11158-013-9215-9
   Google Scholar
• Van De Sande, M. (2015). Fighting with tools: Prefiguration and radical politics in the twenty-first century. Rethinking Marxism, 27(2), 177–194. https://doi.org/10.1080/08935696.2015.1007791
   Web of Science ®Google Scholar
• Walsh, D. (2000). Doing ethnography. In C. Seale (Ed.), Researching society and culture (pp. 534–569). Sage.
   Google Scholar
• Weick, K. E. (1995). Sensemaking in organizations. Sage.
   Google Scholar
• Weijo, H. A., Martin, D. M., & Arnould, E. J. (2018). Consumer movements and collective creativity: The case of restaurant day. The Journal of Consumer Research, 45(2), 251–274. https://doi.org/10.1093/jcr/ucy003
   Web of Science ®Google Scholar
• White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22–49. https://doi.org/10.1177/0022242919825649
   Web of Science ®Google Scholar
• Williams, R. H. (2007). The cultural contexts of collective action: Constraints, opportunities, and the symbolic life of social movements. In D. Snow, S. Soule, & H. Kriesi (Eds.), The Blackwell companion to social movements (pp. 91–115). Blackwell.
   Google Scholar
• Winckler, M. (2004). O que é vegetarianismo? [What is vegetarianism?]. Expressão e Cultura.
   Google Scholar
• Wright, E. O. (2010). Envisioning real utopias. Verso.
   Google Scholar
• Yates, L. (2015). Rethinking prefiguration: Alternatives, micropolitics and goals in social movements. Social Movement Studies, 14(1), 1–21. https://doi.org/10.1080/14742837.2013.870883
   Web of Science ®Google Scholar
• Yates, L. (2020). Prefigurative politics and social movement strategy: The roles of prefiguration in the reproduction, mobilisation and coordination of movements. Political Studies, 69(4), 1–20. https://doi.org/10.1177/0032321720936046
   Web of Science ®Google Scholar