8,084
Views
4
CrossRef citations to date
0
Altmetric
Research Article

Disability in influencer marketing: a complex model of disability representation

& ORCID Icon
Pages 1012-1042 | Received 03 Aug 2021, Accepted 27 Sep 2022, Published online: 28 Nov 2022

References

  • Abidin, C. (2019). Minahs and minority celebrity: Parody youtube influencers and minority politics in singapore. Celebrity Studies, 12(4), 1–20. https://doi.org/10.1080/19392397.2019.1698816
  • Bahr, S. (2021). Study shows more disability stories onscreen, but few disabled actors. New York Times. https://www.nytimes.com/2021/07/28/arts/television/disability-representation-study-film-television.html
  • Baker, S. M. (2009). Vulnerability and resilience in natural disasters: A marketing and public policy perspective. Journal of Public Policy & Marketing, 28(1), 114–123. https://doi.org/10.1509/jppm.28.1.114
  • Baker, S. M., & Gentry, J. W. (2006). Framing the research and avoiding harm: Representing the vulnerability of consumers. In R. W. Belk (Ed.), Handbook of qualitative research methods in marketing (pp. 322–332). Edward Elgar Publishing.
  • Baker, S. M., Gentry, J. W., & Rittenburg, T. L. (2005). Building understanding of the domain of consumer vulnerability. Journal of Macromarketing, 25(2), 128–139. https://doi.org/10.1177/0276146705280622
  • Baker, S. M., & Kaufman-Scarborough, C. (2001). Marketing and public accommodation: A retrospective on title iii of the Americans with disabilities act. Journal of Public Policy & Marketing, 20(2), 297–304. https://doi.org/10.1509/jppm.20.2.297.17370
  • Baker, S. M., & Mason, M. (2012). Toward a process theory of consumer vulnerability and resilience: Illuminating its transformative potential. In D. G. Mick, S. Pettigrew, C. Pechmann, & J. L. Ozanne (Eds.), Transformative consumer research for global welfare: Reviews and frontiers (pp. 571–592). Taylor & Francis/Routledge.
  • Baker, S. M., Stephens, D. L., & Hill, R. P. (2001). Marketplace experiences of consumers with visual impairments: Beyond the Americans with disabilities act. Journal of Public Policy & Marketing, 20(2), 215–224. https://doi.org/10.1509/jppm.20.2.215.17369
  • Barthes, R. (19802000). Camera Lucida. Vintage Books.
  • Belk, R. W. (2013). Extended self in a digital world. The Journal of Consumer Research, 40(3), 477–500. https://doi.org/10.1086/671052
  • Beudaert, A., Özçağlar-Toulouse, N., & Türe, M. (2016). Becoming sensory disabled: Exploring self-transformation through rites of passage. Journal of Business Research, 69(1), 57–64. https://doi.org/10.1016/j.jbusres.2015.07.020
  • Bonilla Del Río, M., Castillo Abdul, B., García-Ruiz, R., & Rodríguez-Martín, A. (2022). Influencers with intellectual disability in digital society: An opportunity to advance in social inclusion. Media and Communication, 10(1). https://doi.org/10.17645/mac.v10i1.4763
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
  • Braun, V., & Clarke, V. (2012). Thematic analysis. In H. Cooper, P. M. Camic, D. L. Long, A. T. Panter, D. Rindskopf, & K. J. Sher (Eds.), APA handbook of research methods in psychology, vol. 2: research designs: Quantitative, qualitative, neuropsychological, and biological (pp. 57–71). American Psychological Association.
  • Butler, J. (2016). Frames of war: When is life grievable? Verso Books.
  • Cassidy, J. (2021, February 25). The disabled influencer making their mark on social media. BBC. https://www.bbc.com/news/business-56073239
  • Downey, H., & Catterall, M. (2006). Self-care, the body and identity: The non-ableist consumer perspective. In M. Craig Lees, T. Davis, and G. Gregory (Eds.), Asia-Pacific advances in consumer research (Vol. 7, pp. 127–132). Association for Consumer Research.
  • Drenten, J., Gurrieri, L., & Tyler, M. (2020). Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention. Gender, Work, and Organization, 27(1), 41–66. https://doi.org/10.1111/gwao.12354
  • Duguay, S. (2019). “Running the numbers”: Modes of microcelebrity labor in queer women’s self-representation on Instagram and vine. Social Media + Society, 5(4). https://doi.org/10.1177/2056305119894002
  • Ellis, K., & Goggin, G. (2015). Disability and the media. Palgrave.
  • Ellis, K., Hall, K., Haller, B., Loebner, J., Mallon, C., & Timke, E. (2021). Roundtable on disability and advertising, part I. Advertising & Society Quarterly, 22(1). https://doi.org/10.1353/asr.2021.0013
  • Ellis, K., & Kent, M. (2017). Disability and social media: Global perspectives. Routledge.
  • Falchetti, C., Ponchio, M. C., & Botelho, N. L. P. (2016). Understanding the vulnerability of blind consumers: Adaptation in the marketplace, personal traits and coping strategies. Journal of Marketing Management, 32(3–4), 313–334. https://doi.org/10.1080/0267257X.2015.1119710
  • Foucault, M. (1975). The birth of the clinic: An archeology of medical perception. Vintage.
  • Garland-Thomson, R. (2004). Seeing the disabled. In P. Longmore & L. Umansky (Eds.), The new disability history: American perspectives (pp. 335–374). New York University Press.
  • Ge, J., & Gretzel, U. (2018). Emoji rhetoric: A social media influencer perspective. Journal of Marketing Management, 34(15–16), 1272–1295. https://doi.org/10.1080/0267257X.2018.1483960
  • Goffman, E. (1959). The presentation of self in everyday life. Anchor.
  • Goffman, E. (1963). Stigma: Notes on the management of spoiled identity. Prentice Hall.
  • Gopaldas, A., & DeRoy, G. (2015). An intersectional approach to diversity research. Consumption Markets & Culture, 18(4), 333–364. https://doi.org/10.1080/10253866.2015.1019872
  • Gordon, A. (2008). Ghostly matters: Haunting and the sociological imagination. University of Minnesota Press.
  • Grue, J. (2016). The problem with inspiration porn: A tentative definition and a provisional critique. Disability & Society, 31(6), 838–849. https://doi.org/10.1080/09687599.2016.1205473
  • Gurrieri, L., & Drenten, J. (2019). The hashtaggable body: Negotiating gender performance in social media. In S. Dobscha (Ed.), Handbook of research on gender and marketing (pp. 101–116). Edward Elgar Publishing.
  • Gurrieri, L., & Drenten, J. (2019). Visual storytelling and vulnerable health care consumers: Normalising practices and social support through instagram. Journal of Services Marketing, 33(6), 702–720. https://doi.org/10.1108/JSM-09-2018-0262
  • Haller, B. A. (2010). Representing disability in an ableist world: Essays on mass media. Avocado Press.
  • Hevey, D. (1992). The creatures time forgot: Photography and disability imagery. Routledge.
  • Higgins, L. (2020). Psycho-emotional disability in the marketplace. European Journal of Marketing, 54(11), 2675–2695. https://doi.org/10.1108/EJM-02-2019-0191
  • Hine, C. (2015). Ethnography for the internet: Embedded, embodied and everyday. Bloomsbury Academic.
  • Holbrook, M. B. (2001). The millennial consumer in the texts of our times: Exhibitionism. Journal of Macromarketing, 21(1), 81–95. https://doi.org/10.1177/0276146701211008
  • Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns. Journal of Marketing, 83(5), 78–96. https://doi.org/10.1177/0022242919854374
  • Iqani, M. (2019). Picturing luxury, producing value: The cultural labour of social media brand influencers in South Africa. International Journal of Cultural Studies, 22(2), 229–247. https://doi.org/10.1177/1367877918821237
  • Kafer, A. (2013). Feminist, queer, crip. Indiana University Press.
  • Kaufman-Scarborough, C. (2015). Social exclusion: A perspective on consumers with disabilities. In K. Hamilton, S. Dunnett, & M. Piacentini (Eds.), Consumer vulnerability: Conditions, contexts and characteristic (pp. 157–169). Routledge.
  • Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: The impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3–4), 248–278. https://doi.org/10.1080/0267257X.2020.1718740
  • Kearney, S., Brittain, I., & Kipnis, E. (2019). “Superdisabilities” vs “disabilities”? Theorizing the role of ableism in (mis) representational mythology of disability in the marketplace. Consumption Markets & Culture, 22(5–6), 545–567. https://doi.org/10.1080/10253866.2018.1562701
  • Kiefer, B. (2016, September 8). Sex, chocolate and disability: What marketers can learn from maltesers’ campaign. Campaign. https://www.campaignlive.co.uk/article/sex-chocolate-disability-marketers-learn-maltesers-campaign/1407980
  • Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39(1), 61–72. https://doi.org/10.1509/jmkr.39.1.61.18935
  • Kozinets, R. V. (2020). Netnography: The essential guide to qualitative social media research (Third ed.). Sage.
  • Kozinets, R. V., De Valck, K., Wojnicki, A. C., & Wilner, S. J. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing, 74(2), 71–89. https://doi.org/10.1509/jm.74.2.71
  • Kozinets, R. V., Patterson, A., & Ashman, R. (2017). Networks of desire: How technology increases our passion to consume. The Journal of Consumer Research, 43(5), 659–682. https://doi.org/10.1093/jcr/ucw061
  • Mahmoud, A. B., Hack-Polay, D., Grigoriou, N., Mohr, I., & Fuxman, L. (2021). A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. Journal of Brand Management, 28(5), 526–544. https://doi.org/10.1057/s41262-021-00244-8
  • Martina, H. (2016). Neither passive nor powerless: Reframing economic vulnerability via resilient pathways. Journal of Marketing Management, 32(3–4), 252–274. https://doi.org/10.1080/0267257X.2015.1118144
  • Martínez-López, F., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: Key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7–8), 579–607. https://doi.org/10.1080/0267257X.2020.1738525
  • Mason, M., & Pavia, T. (2006). When the family system includes disability: Adaptation in the marketplace, roles and identity. Journal of Marketing Management, 22(9–10), 1009–1030. https://doi.org/10.1362/026725706778935637
  • Matich, M., Ashman, R., & Parsons, E. (2019). #freethenipple–digital activism and embodiment in the contemporary feminist movement. Consumption Markets & Culture, 22(4), 337–362. https://doi.org/10.1080/10253866.2018.1512240
  • McBryde Johnson, H. (2006). Too late to die young. Picador.
  • McQuarrie, E. F., Miller, J., & Phillips, B. J. (2013). The megaphone effect: Taste and audience in fashion blogging. The Journal of Consumer Research, 40(1), 136–158. https://doi.org/10.1086/669042
  • Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic analysis: Striving to meet the trustworthiness criteria. International Journal of Qualitative Methods, 16(1). https://doi.org/10.1177/1609406917733847
  • Oliver, M. (1996). Understanding disability: From theory to practice. Macmillan.
  • Park, J., Lee, J. M., Xiong, V. Y., Septianto, F., & Seo, Y. (2021). David and goliath: When and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50(5), 584–602. https://doi.org/10.1080/00913367.2021.1980470
  • Piepzna-Samarasinha, L. L. (2020). Still dreaming wild disability justice dreams at the end of the world. In A. Wong (Ed.), Disability visibility: First-person stories from the twenty-first century (pp. 250–261). Penguin Random House.
  • Raun, T., & Christensen-Strynø, M. B. (2021). ‘We belong to something beautiful’: Julie Vu’s and Madeline Stuart’s use of minority identity as a popular feminist self-branding strategy on instagram. Information, Communication & Society, 25(12), 1790–1807. https://doi.org/10.1080/1369118X.2021.1889638
  • Reinikainen, H., Munnukka, J., Maity, D., & Luoma-Aho, V. (2020). “You really are a great big sister” – Parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management, 36(3–4), 279–298. https://doi.org/10.1080/0267257X.2019.1708781
  • Rokka, J., & Canniford, R. (2016). Heterotopian selfies: How social media destabilizes brand assemblages. European Journal of Marketing, 50(9/10), 1789–1813. https://doi.org/10.1108/EJM-08-2015-0517
  • Saatcioglu, B., & Ozanne, J. L. (2013). Moral habitus and status negotiation in a marginalized working-class neighborhood. The Journal of Consumer Research, 40(4), 692–710. https://doi.org/10.1086/671794
  • Sánchez-Fernéndez, R., & Jiménez-Castillo, D. (2021). How social media influencers affect behavioural intentions towards recommended brands: The role of emotional attachment and information value. Journal of Marketing Management, 37(11–12), 1123–1147. https://doi.org/10.1080/0267257X.2020.1866648
  • Sandikci, Ö., & Ger, G. (2010). Veiling in style: How does a stigmatized practice become fashionable? The Journal of Consumer Research, 37(1), 15–36. https://doi.org/10.1086/649910
  • Scaraboto, D., & Fischer, E. (2013). Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets. The Journal of Consumer Research, 39(6), 1234–1257. https://doi.org/10.1086/668298
  • Schalk, S. (2016). Reevaluating the supercrip. Journal of Literary & Cultural Disability Studies, 10(1), 71–86. https://doi.org/10.3828/jlcds.2016.5
  • Schau, H. J., & Gilly, M. C. (2003). We are what we post? Self-presentation in personal web space. The Journal of Consumer Research, 30(3), 385–404. https://doi.org/10.1086/378616
  • Schroeder, J. E. (2002). Visual Consumption. Routledge.
  • Schroeder, J. E., Borgerson, J. L., & Carrigan, M. (2005). An ethics of representation for international marketing. International Marketing Review, 22(5), 578–600. https://doi.org/10.1108/02651330510624408
  • Shelton, S. S., & Waddell, T. F. (2021). Does ‘inspiration porn’ inspire? How disability and challenge impact attitudinal evaluations of advertising. Journal of Current Issues & Research in Advertising, 42(3), 258–276. https://doi.org/10.1080/10641734.2020.1808125
  • Södergren, J. (2021). Brand authenticity: 25 years of research. International Journal of Consumer Studies, 45(4), 645–663. https://doi.org/10.1111/ijcs.12651
  • Södergren, J., Hietanen, J., & Vallström, N. (in press). Tales from the crypt: A psychoanalytic approach to disability representation in advertising. Journal of Consumer Culture. https://doi.org/10.1177/14695405221140543
  • Södergren, J., & Vallström, N. (2020). One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing. In J. Argo, T. M. Lowrey, & H. Jensen Schau (Eds.), NA - Advances in Consumer Research (Vol. 48, pp. 139–142). Association for Consumer Research.
  • Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. The Journal of Consumer Research, 21(3), 491–503. https://doi.org/10.1086/209413
  • Swain, J., & French, S. (2000). Towards an affirmation model of disability. Disability & Society, 15(4), 569–582. https://doi.org/10.1080/09687590050058189
  • Thompson, C. J., & Üstüner, T. (2015). Women skating on the edge: Marketplace performances as ideological edgework. The Journal of Consumer Research, 42(2), 235–265. https://doi.org/10.1093/jcr/ucv013
  • Van Laer, T., Visconti, L. M., & Feiereisen, S. (2018). Need for narrative. Journal of Marketing Management, 34(5–6), 484–496. https://doi.org/10.1080/0267257X.2018.1477817
  • Veresiu, E., & Parmentier, M. A. (2021). Advanced style influencers: Confronting gendered ageism in fashion and beauty markets. Journal of the Association for Consumer Research, 6(2), 263–273. https://doi.org/10.1086/712609
  • Williams-Nickleson, C. (2006). Balanced living through self-care. In J. Worrell & C. D. Goodheart (Eds.), Handbook of girls’ and womens’ psychological health: Gender and well-being across the life Span. Oxford University Press.
  • Wong, A. (2020). Disability visibility: First-person stories from the twenty-first century. Penguin Random House.
  • Young, S. (2012, July 2). We’re not here for your inspiration. ABC News. http://www.abc.net.au/news/2012-07-03/young-inspiration-porn/4107006
  • Zhang, L., & Haller, B. A. (2013). Consuming image: How mass media impact the identity of people with disabilities. Communication Quarterly, 61(3), 319–334. https://doi.org/10.1080/01463373.2013.776988
  • Zornosa, L. (2021, July 2). In ‘Luca,’ a character’s disability doesn’t define him. NY Times. https://www.nytimes.com/2021/07/02/movies/luca-disability-representation.html