The Use of Women in the Advertising of Distilled Spirits 1956–1979

REFERENCES

• Bretzfield , H . 1955 . Liquor Marketing and Liquor Advertising: A Guide for Executives and Their Staffs in Management, Sales, and Advertising New York : Abelard-Schuman. .
   Google Scholar
• Considine , B . 1958 . Gals beat another taboo . New York Journal American , : 17 November 26
   Google Scholar
• Diamond , D . 1959 . More on women and liquor . Printer's Ink , : 64 May 22
   Google Scholar
• Distilled Spirits Council of the United States . 1975 . Code of Good Practice Washington , D.C. : DISCUS. .
   Google Scholar
• Gavin-Jobson Associates . 1979 . The Liquor Handbook New York : Gavin-Jobson Associates. .
   Google Scholar
• Gavin-Jobson Associates . 1976 . The Liquor Handbook New York : Gavin-Jobson Associates. .
   Google Scholar
• Johnson , P. , Armor , D. J. , Polich , S. and Stambul , H . 1977 . U.S. Adult Drinking Practices: Time Trends, Social Correlates and Sex Roles Santa Monica , California : Rand Corporation. . Prepared for the U.S. National Institute on Alcohol Abuse and Alcoholism
   Google Scholar
• Joint Committee of the States to Study Alcoholic Beverage Laws . 1963 . Uniform Standards for Advertising of Alcoholic Beverages in Newspapers and Magazines Washington , D.C. : Government Printing Office. .
   Google Scholar
• Keller , G. H. 1959 . Wine, women. and advertising . Printer's Ink , : 64 December 25
   Google Scholar
• Key , W. B. 1976 . Media Sexploitation Englewood Cliffs , New Jersey : Prentice-Hall. .
   Google Scholar
• National Advertising Review Board . 1975 . Advertising and Women: A Report on Advertising Portraying or Directed to Women New York : National Advertising Review Board. .
   Google Scholar
• National Association of Broadcasters, Code Authority . 1976a . Guidelines for Alcoholic Beverage Advertising (TV) New York : National Association of Broadcasters. .
   Google Scholar
• National Association of Broadcasters, Code Authority . 1976b . Guidelines for Alcoholic Beverage Advertising (Radio) New York : National Association of Broadcasters. .
   Google Scholar
• Sanchagrin , T . 1967 . The new mix: Whisky and women . Printer's Ink , : 19 – 20 . 22 – 24 . January 27
   Google Scholar
• United States Brewers Association . 1970 . Guidelines for Beer Advertising Washington , D.C. : United States Brewers Association. .
   Google Scholar
• United States Congress, Senate Committee on Labor and Public Welfare, Subcommittee on Alcoholism and Narcotics . 1976 . Media Images of Alcohol: The Effects of Advertising and Other Media on Alcohol Abuse, 1976 Washington , D.C. : U.S. Government Printing Office. .
   Google Scholar
• 1959 . Praises use of women in liquor ads . Advertising Age , : 42 Unsigned, February 16
   Google Scholar
• 1958a . Puerto Rico Rum Institute adopts ad ethics code . Advertising Age , : 3 – 105 . Unsigned, January 27
   Google Scholar
• 1958b . Ad copy should speak of home life, cheer, say Dichter (of whisky), Fitz-Gibbon (of beer) . Advertising Age , : 3 – 78 . Unsigned, January 27
   Google Scholar
• 1958c . Heublein ads push ‘duet drinking,’ but wives aren't shown . Advertising Age , : 193 Unsigned, February 24
   Google Scholar
• 1958d . Industry lifts ban on women in ads . Business Week , : 58 Unsigned, October 25
   Google Scholar
• 1958e . Distillers wary but still plan ads using women . Advertising Age , : 1 – 8 . Unsigned, October 27
   Google Scholar
• 1958f . Women in ads o.k. but not drinking, distillers group says . Advertising Age , : 8 Unsigned, November 24
   Google Scholar
• 1957a . Rum ads violate taboo on women, DSI says . Advertising Age , : 1 – 90 . Unsigned, July 22
   Google Scholar
• 1957b . Puerto Rico's Governor orders women dropped from rum ads after protests; final move caps long line of odd events dogging rum promotion . Advertising Age , : 8 Unsigned, September 16
   Google Scholar
• Wine Conference of America . 1954 . Statement of Principles for Advertising in the Wine Industry San Francisco
   Google Scholar
• Wine Institute . 1978 . Code of Advertising Standards San Francisco
   Google Scholar