631
Views
2
CrossRef citations to date
0
Altmetric
Articles

Investigation on the influence of the brand image of higher educational institutions on satisfaction and customer lifetime value

, &
Pages 593-608 | Received 12 Dec 2011, Accepted 30 Jan 2012, Published online: 06 Mar 2012

References

  • Abdullah , M. , Nasser , A.D. and Husain , N. 2000 . Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy . Total Quality Management and Business Excellence , 11 : 826 – 829 .
  • Allen , J. and Robbins , S.B. 2008 . Prediction of college major persistence based on vocational interests, academic preparation, and first-year academic performance . Research in Higher Education , 49 : 62 – 79 .
  • Anderson , J.C. and Gerbing , D.W. 1988 . Structural equation modeling in practice: A review and recommended two-step approach . Psychological Bulletin , 103 : 411 – 423 .
  • Bagozzi , R.P. and Yi , Y. 1988 . On the evaluation of structural equation models . Journal of the Academy of Marketing Science , 16 : 74 – 94 .
  • Benseman , J. , Coxon , E. , Anderson , H. and Anae , M. 2006 . Retaining non-traditional students: Lessons learnt from Pasifika students in New Zealand . Higher Education Research & Development , 25 : 147 – 162 .
  • Berger , P.D. and Nasr , N.I. 1998 . Customer lifetime value: Marketing model and applications . Journal of Interactive Marketing , 12 : 17 – 30 .
  • Cronbach , L.J. , Gleser , G.C. , Nanda , H. and Rajaratnam , N. 1972 . The dependability of behavioral measure: Theory of generalizability for scores and profiles , New York , NY : Wiley .
  • Danielsen , A. , Samdal , O. , Hetland , J. and Wold , B. 2009 . School-related social support and students’ perceived life satisfaction . Journal of Educational Research , 102 : 303 – 318 .
  • Davis , T.M. and Ellison , L. 1995 . Improving the quality of schools: Ask the clients? . School organization , 15 : 5 – 12 .
  • Duncan , T. and Caywood , C. 1996 . The concept, process & evolution of integrated marketing communication, in integrated communication: Synergy of persuasive voices , Mahwah , N.J : Lawrence Erlbaum .
  • Elliott , K.M. and Shin , D. 2002 . Student satisfaction: An alternative approach to assessing this important concept . Journal of Higher Education Policy and Management , 24 : 197 – 209 .
  • Fornell , C.R. and Larcker , D.F. 1981 . Evaluating structural equation models with unobservable variables and measurement error . Journal of Marketing Research , 18 : 39 – 50 .
  • Gilman , R. , Huebner , E.S. and Laughlin , J.E. 2000 . A first study of the multidimensional students’ life satisfaction scale with adolescents . Social Indicator Research , 52 : 135 – 160 .
  • Gurau , C. and Ranchhod , A. 2002 . How to calculate the value of a customer–measuring customer satisfaction: A platform for calculating, predicting and increasing customer profitability . Journal of Targeting Measurement and Analysis for Marketing , 10 : 203 – 219 .
  • Huebner , E.S. , Ash , C. and Laughlin , J.E. 2001 . Life experiences, locus of control, and school satisfaction in adolescence . Social Indicators Research , 55 : 167 – 183 .
  • Hyunseok , H. , Taesoo , J. and Euiho , S. 2004 . An LTV model and customer segmentation based on customer value: A case study on the wireless telecommunication industry . Expert Systems with Applications , 26 : 181 – 188 .
  • Jaccard , J. and Wan , C.K. 1996 . LISREL approaches to interaction effects in multiple regression , Thousand Oaks , CA : Sage .
  • Jamal , A. and Goode , M.H. 2001 . Consumers and brands: A study of the impact of self-image congruence on brand preference and satisfaction . Marketing Intelligence and Planning , 19 : 482 – 492 .
  • Jansen , Ellen P.W.A. and Suhre , Cor J.M. 2010 . The effect of secondary school study skills preparation on first-year university achievement . Educational Studies , 36 : 569 – 580 .
  • Jones-White , D.R , Radcliffe , P.M. , Huesman , R.L. and Kellogg , J.P Jr . 2010 . Redefining student success: Applying different multinomial regression techniques for the study of student graduation across institutions of higher education . Research in Higher Education , 51 : 154 – 174 .
  • Kang , J.H. 2004 . The role of self-esteem in initiating physical activity in consumption situations . Journal of Sport Management , 18 : 255 – 273 .
  • Kotler , P. 2000 . Marketing management: Analysis, planning, implementation and control , 10th ed , Upper Saddle River , NJ : Prentice-Hall .
  • Krause , K.-L. , Hartley , R. , James , R. and McInnes , C. 2005 . The first year experience in Australian universities: Findings from a decade of national studies , Melbourne : Centre for the Study of Higher Education, University of Melbourne .
  • LaBahn , D.W. and Krapfel , R. 2000 . Early supplier involvement in customer new product development: A contingency model of component supplier intentions . Journal of Business Research , 47 : 173 – 190 .
  • Macdonald , I.D.H. 2000 . What do we mean by “Transition” and what is the problem? . Australasian Journal of Engineering Education , 9 : 7 – 20 .
  • Mazzarol , T. 1998 . Critical success factors for international education marketing . The International Journal of Educational Management , 12 : 163 – 175 .
  • McDonald, M. 1996. Service quality and customer lifetime value in professional sport franchises. PhD. diss., University of Massachusetts Amherst.
  • Ministry of Education of Taiwan. 2011. Department of statistics. http://www.edu.tw/statistics/index.aspx (accessed January 18, 2011).
  • Palacio , A.B. , Meneses , G.D. and Perez , J.P. 2002 . The configuration of the university image and its relationship with the satisfaction of students . Journal of Educational administration , 40 : 486 – 505 .
  • Park , W.C. , Jaworski , B.J. and MacInnis , J.D. 1986 . Strategic brand concept–image management . Journal of Marketing , 50 : 62 – 78 .
  • Pate, W.S. 1990. Modeling consumer satisfaction, determinants of satisfaction, and post-purchase actions among, consumers of undergraduate higher education. Doctoral dissertation, Chapel Hill: University of North Carolina
  • Ping , R.A. 1995 . A parsimonious estimating technique for interaction and quadratic latent variables . Journal of Marketing Research , 32 : 336 – 347 .
  • Reichheld , F.F. and Sasser , W.E. 1990 . Zero defections: Quality comes to service . Harvard Business Review , 68 : 105 – 111 .
  • Stone , E.F. and Hollenbeck , J.R. 1989 . Clarifying some controversial issues surrounding statistical procedures for detecting moderator variables: Empirical evidence and related matters . Journal of Applied Psychology , 74 : 3 – 10 .
  • Williams , L.J. and Hazer , J.T. 1986 . Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods . Journal of Applied Psychology , 71 : 219 – 231 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.