References
- Akbar, M. M., and W. Wymer. 2017. “Refining the Conceptualization of Brand Authenticity.” Journal of Brand Management 24 (1): 14–32. https://doi.org/10.1057/s41262-016-0023-3.
- Albert, S., and D. A. Whetten. 1985. “Organizational Identity.” In In Research in Organizational Behavior, edited by L. L. Cummings and B. M. Staw, Vol. 7, 263–95. Greenwich, CT: JAI Press.
- Ashour, S. 2018. “Branding of Germany’s Transnational Education and its Potentials in the Arabian Gulf Region.” Cogent Education 5 (1): 1463936. https://doi.org/10.1080/2331186X.2018.1463936.
- Balmer, J. M. 2001. “Corporate Identity, Corporate Branding and Corporate Marketing: Seeing Through the Fog.” European Journal of Marketing 35 (3/4): 248–91. https://doi.org/10.1108/03090560110694763.
- Bertelsen, R. G. 2012. “Private Foreign-Affiliated Universities, the State, and Soft Power: The American University of Beirut and the American University in Cairo.” Foreign Policy Analysis 8 (3): 293–311. https://doi.org/10.1111/j.1743-8594.2011.00163.x.
- Beverland, M. B., A. Lindgreen, and M. W. Vink. 2008. “Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers’ Claims.” Journal of Advertising 37 (1): 5–15. https://doi.org/10.2753/JOA0091-3367370101.
- Bogner, A., B. Littig, and W. Menz. 2009. “Introduction: Expert Interviews — An Introduction to a New Methodological Debate.” In In Interviewing Experts, edited by A. Bogner, B. Littig, and W. Menz, 1–13. London: Palgrave Macmillan.
- Brochado, A. 2009. “Comparing Alternative Instruments to Measure Service Quality in Higher Education.” Quality Assurance in Education 17 (2): 174–90. https://doi.org/10.1108/09684880910951381.
- Brodie, R. J., and M. Benson-Rea. 2016. “Country of Origin Branding: An Integrative Perspective.” Journal of Product & Brand Management 25 (4): 322–36. https://doi.org/10.1108/JPBM-04-2016-1138.
- Cai, L., S. Wilkins, L. Zhao, and Y. Zhang. 2024, Forthcoming. “Student Identity in Transnational Higher Education: International Branch Campuses Versus Sino-Foreign Institutes.” Compare.
- Campagna, C. L., N. Donthu, and B. Yoo. 2023. “Brand Authenticity: Literature Review, Comprehensive Definition, and an Amalgamated Scale.” Journal of Marketing Theory and Practice 31 (2): 129–45. https://doi.org/10.1080/10696679.2021.2018937.
- Chee, C. M., M. M. Butt, S. Wilkins, and F. S. Ong. 2016. “Country of Origin and Country of Service Delivery Effects in Transnational Higher Education: A Comparison of International Branch Campuses from Developed and Developing Nations.” Journal of Marketing for Higher Education 26 (1): 86–102. https://doi.org/10.1080/08841241.2015.1103352.
- Chen, Q., R. Huang, and B. Hou. 2020. “Perceived Authenticity of Traditional Branded Restaurants (China): Impacts on Perceived Quality, Perceived Value, and Behavioural Intentions.” Current Issues in Tourism 23 (23): 2950–71. https://doi.org/10.1080/13683500.2020.1776687.
- DAAD. 2014. Transnational Education in Germany: DAAD Position Paper. Bonn: Deutscher Akademischer Austauschdienst.
- Dai, K., S. Wilkins, and X. Zhang. 2023. “Understanding Contextual Factors Influencing Chinese Students to Study at a Hong Kong Institution's Intra-Country Branch Campus.” Journal of Studies in International Education. Published Online 17 October 2023, https://doi.org/10.1177/10283153231205079.
- Elrehail, H., O. L. Emeagwali, A. Alsaad, and A. Alzghoul. 2018. “The Impact of Transformational and Authentic Leadership on Innovation in Higher Education: The Contingent Role of Knowledge Sharing.” Telematics and Informatics 35 (1): 55–67. https://doi.org/10.1016/j.tele.2017.09.018.
- Fromm, N. 2014. Transnational Higher Education by German Universities: Main Drivers and Components. TranState Working Paper No. 181. Bremen: Universität Bremen.
- Gioia, D. A., K. G. Corley, and A. L. Hamilton. 2013. “Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology.” Organizational Research Methods 16 (1): 15–31. https://doi.org/10.1177/1094428112452151.
- Girardin, F., I. Blal, and R. Lunardo. 2023. “The Role of Brand Authenticity for Higher Education Institutions.” Journal of Marketing for Higher Education. Published online 18 March 2023.https://doi.org/10.1080/08841241.2023.2172642.
- Grayson, K., and R. Martinec. 2004. “Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings.” Journal of Consumer Research 31 (2): 296–312. https://doi.org/10.1086/422109.
- Gundlach, H., and B. Neville. 2012. “Authenticity: Further Theoretical and Practical Development.” Journal of Brand Management 19 (6): 484–99. https://doi.org/10.1057/bm.2011.51.
- He, L., and S. Wilkins. 2019. “The Return of China’s Soft Power in South East Asia: An Analysis of the International Branch Campuses Established by Three Chinese Universities.” Higher Education Policy 32 (3): 321–37. https://doi.org/10.1057/s41307-018-0084-x.
- Healey, N., and L. Michael. 2015. “Towards a New Framework for Analysing Transnational Education.” Higher Education Policy 28 (3): 369–91. https://doi.org/10.1057/hep.2014.17.
- Juusola, K., S. Wilkins, and S. Jamous. 2023. “Branding Discourses in Transnational Higher Education in the era of Hypercompetition: Leveraging Secondary Brand Associations.” Compare. Published online 22 December 2023. https://doi.org/10.1080/03057925.2023.2292533.
- Knight, J. 2016. “Transnational Education Remodeled: Toward a Common TNE Framework and Definitions.” Journal of Studies in International Education 20 (1): 34–47. https://doi.org/10.1177/1028315315602927.
- Knight, J., and Y. Zhang. 2022. “Regional Universities Around the World: An Analysis of Single Campus, Multi-Campus and Virtual Models.” In In Reconfiguring National, Institutional and Human Strategies for the 21st Century: Converging Internationalizations, edited by L. Cremonini, J. Taylor, and K. M. Joshi, 113–31. Cham: Springer Nature.
- Kreber, C. 2013. Authenticity in and Through Teaching in Higher Education: The Transformative Potential of the Scholarship of Teaching. Abingdon: Routledge.
- Lanzendorf, U. 2008a. Foreign-Backed Universities: A Status Report on International Academic Affiliation. London: The Observatory on Borderless Higher Education.
- Lanzendorf, U. 2008b. “Foreign-Backed Universities: A New Trend.” International Higher Education 51 (Spring 2008): 3–5. https://doi.org/10.6017/ihe.2008.51.8015.
- Li, F. 2020. “Factors Influencing Chinese Students’ Choice of an International Branch Campus: A Case Study.” Journal of Studies in International Education 24 (3): 337–51. https://doi.org/10.1177/1028315319835539.
- Locke, K. D. 2001. Grounded Theory in Management Research. London: Sage Publications.
- Maamoun, A., and P. Aggarwal. 2008. “Guilty by Association: The Boycotting of Danish Products in the Middle East.” Journal of Business Case Studies (JBCS) 4 (10): 35–42. https://doi.org/10.19030/jbcs.v4i10.4814.
- MacDonald, G. P. 2013. “Theorizing University Identity Development: Multiple Perspectives and Common Goals.” Higher Education 65 (2): 153–66. https://doi.org/10.1007/s10734-012-9526-3.
- McBurnie, G., and C. Ziguras. 2011. Transnational Education: Issues and Trends in Offshore Higher Education. Abingdon: Routledge.
- Morhart, F., L. Malär, A. Guèvremont, F. Girardin, and B. Grohmann. 2015. “Brand Authenticity: An Integrative Framework and Measurement Scale.” Journal of Consumer Psychology 25 (2): 200–18. https://doi.org/10.1016/j.jcps.2014.11.006.
- Moulard, J. G., R. D. Raggio, and J. A. G. Folse. 2021. “Disentangling the Meanings of Brand Authenticity: The Entity-Referent Correspondence Framework of Authenticity.” Journal of the Academy of Marketing Science 49 (1): 96–118. https://doi.org/10.1007/s11747-020-00735-1.
- Napoli, J., S. J. Dickinson, M. B. Beverland, and F. Farrelly. 2014. “Measuring Consumer-Based Brand Authenticity.” Journal of Business Research 67 (6): 1090–8. https://doi.org/10.1016/j.jbusres.2013.06.001.
- Nghiêm-Phú, B., and T. H. Nguyễn. 2020. “Impacts of Perceived Country Image, Institution Image and Self-Image on Students’ Intention to Study Abroad: A Study in Hanoi.” Vietnam. Journal of Marketing for Higher Education 30 (1): 26–44. https://doi.org/10.1080/08841241.2019.1658146.
- Radović, S., O. Firssova, H. G. Hummel, and M. Vermeulen. 2021. “Strengthening the Ties Between Theory and Practice in Higher Education: An Investigation into Different Levels of Authenticity and Processes of Re-and De-Contextualisation.” Studies in Higher Education 46 (12): 2710–25. https://doi.org/10.1080/03075079.2020.1767053.
- Ramírez, G. B. 2015. “International Accreditation as Global Position Taking: An Empirical Exploration of U.S. Accreditation in Mexico.” Higher Education 69 (3): 361–74. https://doi.org/10.1007/s10734-014-9780-7.
- Serrano, M. M., M. O’Brien, K. Roberts, and D. Whyte. 2018. “Critical Pedagogy and Assessment in Higher Education: The Ideal of ‘Authenticity’ in Learning.” Active Learning in Higher Education 19 (1): 9–21. https://doi.org/10.1177/1469787417723244.
- Shams, F., and J. Huisman. 2012. “Managing Offshore Branch Campuses: An Analytical Framework for Institutional Strategies.” Journal of Studies in International Education 16 (2): 106–27. https://doi.org/10.1177/1028315311413470.
- Siltaoja, M., K. Juusola, and M. Kivijärvi. 2019. “‘World-Class’ Fantasies: A Neocolonial Analysis of International Branch Campuses.” Organization 26 (1): 75–97. https://doi.org/10.1177/1350508418775836.
- Smail, L., and G. Silvera. 2018. “American Universities in the Middle East: A Student’s Perspective.” Cogent Education 5 (1): 1447228. https://doi.org/10.1080/2331186X.2018.1447228.
- Södergren, J. 2021. “Brand Authenticity: 25 Years of Research.” International Journal of Consumer Studies 45 (4): 645–63. https://doi.org/10.1111/ijcs.12651.
- Svensson, O. H., T. Adawi, and A. Johansson. 2022. “Authenticity Work in Higher Education Learning Environments: A Double-Edged Sword?” Higher Education 84 (1): 67–84. https://doi.org/10.1007/s10734-021-00753-0.
- Wang, N. 1999. “Rethinking Authenticity in Tourism Experience.” Annals of Tourism Research 26 (2): 349–70. https://doi.org/10.1016/S0160-7383(98)00103-0.
- Wilkins, S. 2013. “‘‘Home’or Away? The Higher Education Choices of Expatriate Children in the United Arab Emirates.” Journal of Research in International Education 12 (1): 33–48. https://doi.org/10.1177/1475240913479519.
- Wilkins, S. 2018. “Definitions of Transnational Higher Education.” International Higher Education 95 (Fall 2018): 5–7. https://doi.org/10.6017/ihe.2018.95.10717.
- Wilkins, S., J. Hazzam, J. J. Ireland, and R. Kana. 2023. “International Branch Campuses: The Influences of Country of Origin and Campus Environment on Students’ Institution Choices and Satisfaction.” Journal of Higher Education Policy and Management. Published online 19 October 2023. https://doi.org/10.1080/1360080X.2023.2272231.
- Wilkins, S., and L. Rumbley. 2018. “What a Branch Campus is: A Revised Definition.” International Higher Education 93 (Spring 2018): 12–14. https://doi.org/10.6017/ihe.0.93.10416.