Advanced search
Publication Cover
INFOR: Information Systems and Operational Research Volume 59, 2021 - Issue 1
Submit an article Journal homepage
496
Views
1
CrossRef citations to date
0
Altmetric
Articles

Online cash-back shopping with network externalities

Chen ChenDepartment of Management Science and Engineering, School of Economics and Management, Tongji University, Shanghai, P. R. ChinaORCID Iconhttps://orcid.org/0000-0003-4413-9015View further author information
ORCID Icon &
Yongrui DuanDepartment of Management Science and Engineering, School of Economics and Management, Tongji University, Shanghai, P. R. ChinaCorrespondence[email protected]
View further author information
Pages 26-52 | Received 09 Sep 2019, Accepted 22 May 2020, Published online: 09 Jun 2020

References

  • Athey S, Gans JS. 2010. The impact of targeting technology on advertising markets and media competition. Am Econ Rev. 100(2):608–613.
  • Argenton C, Prüfer J. 2012. Search engine competition with network externalities. J Comp Law Econ. 8(1):73–105.
  • Ballestar MT, Grau-Carles P, Sainz J. 2016. Consumer behavior on cashback websites: network strategies. J Bus Res. 69(6):2101–2107.
  • Ballestar MT, Sainz J, Torrent-Sellens J. 2016. Social networks on cashback websites. Psychol Mark. 33(12):1039–1045.
  • Boudreau K, Jeppesen L, Miric M. 2019. Competing on Free(mium):Digital Competition with Network Effects.Working paper, Northeastern University, Boston [cited 2020 May 27].
  • Bucklin LP. 1966. A theory of distribution channel structure. Berkeley (CA): IBER Specialty Publications.
  • Coughlan AT, Soberman DA. 2005. Strategic segmentation using outlet malls. Int J Res Mark. 22(1):61–86.
  • Dub J-P, Hitsch GJ, Chintagunta PK. 2010. Tipping and concentration in markets with indirect network effects. Mark Sci. 29(2):216–249.
  • Ho Y-C, Ho Y-J, Tan Y. 2017. Online cash-back shopping: implications for consumers and e-businesses. Inf Syst Res. 28(2):250–264.
  • Hong Y, Pavlou PA, Wang K, Shi N. 2017. On the role of fairness and social distance in designing effective social referral systems. MIS Q. 41(3):787–809.
  • Hossain T, Morgan J. 2013. When do markets tip? A cognitive hierarchy approach. Mark Sci. 32(3):431–453.
  • Jing B. 2000. Versioning Information Goods with Network Externalities. ICIS 2000 Proceedings, Brisbane, Australia. 1
  • Katz ML, Shapiro C. 1985. Network externalities, competition, and compatibility. Am Econ Rev. 75(3):424–440.
  • Kotler P. 2003. Marketing management, international edition. 11th ed. Upper Saddle River (NJ): Prentice-Hall.
  • Lobel I, Sadler E, Varshney LR. 2017. Customer referral incentives and social media. Manage Sci. 63(10):3514–3529.
  • Mehra A, Kumar S, Raju JS. 2018. Competitive strategies for brick-and-mortar stores to counter showrooming. Manage Sci. 64(7):3076–3468.
  • Muth JF. 1961. Rational expectations and the theory of price movements. Econometrica. 29(3):315–335.
  • Parker GG, Van Alstyne MW. 2005. Two-sided network effects: a theory of information product design. Manage Sci. 51(10):1494–1504.
  • Qiu Y, Rao RC. 2017. Increasing retailer loyalty through use of cash back rebate sites [cited 2019 May 28]. Available at SSRN 2965870.
  • Shapiro C, Varian HR. 1998. Information rules: a strategic guide to the network economy. Harvard Business Press, Massachusetts.
  • Shefrin HM, Thaler RH. 1988. The behavioral lifecycle hypothesis. Econ Inq. 26(4):609–643.
  • Vana P, Lambrecht A, Bertini M. 2016. Cashback is cash forward: delaying a discount to entice future spending. Working Paper [cited 2019 May 28]. http://ssrn.com/abstract=2588611.
  • Vana P, Lambrecht A, Bertini M. 2018. Cashback is cash forward: delaying a discount to entice future spending. J Mark Res. 55(6):852–868.
  • Wang Y-M, Lin H-H, Tai W-C, Fan Y-L. 2016. Understanding multi-channel research shoppers: an analysis of Internet and physical channels. Inf Syst E-Bus Manage. 14(2):389–413.
  • Williams G. 2014. How to get the most out of cash-back sites. U.S. News World Rep. (November 4). [cited 2019 May 28]. http://money.usnews.com/money/personal-finance/articles/2014/11/04/how-to-get-the-most-out-of-cash-back-sites.
  • Zhou Y-W, Cao B, Tang Q, Zhou W. 2017. Pricing and rebate strategies for an e-shop with a cashback website. Eur J Oper Res. 262(1):108–122.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.