- Miller , Gerald R. 1963 . “Studies on the Use of Fear Appeals: A Summary and Analysis” . Central States Speech Journal , XIV May : 117 – 125 .
- Berlo , David K. and Lemert , James B. 1961 . “An Empirical Test of a General Construct of Credibility” . paper presented at the SAA Convention . Dec. 29 1961 , New York.
- Osgood , Charles E. , Suci , George J. and Tannenbaum , Percy H. 1957 . The Measurement of Meaning , 37 Urbana : University of Illinois Press .
- Siegel , Sidney . 1956 . Nonparametric Statistics for the Behavioral Sciences , 184 – 194 . New York : McGraw‐Hill Book Co., Inc. .
- Wilcoxon , Frank . 1949 . Some Rapid Approximate Statistical Procedures , 4 – 5 . New York : American Cyanamid Company .
- Lindquist , E. F. 1956 . Design and Analysis of Experiments in Psychology and Education , 90 – 95 . Boston : Houghton Mifflin Co. .
- Edwards , Allan L. 1960 . Experimental Design in Psychological Research , 152 – 154 . New York : Holt, Rinehart & Winston .
Speech Monographs
Volume 32, 1965 - Issue 2