- McGuire , William J. and Millman , Susan . 1965 . “Anticipatory Belief Lowering Following Forewarning of a Persuasive Attack,” . Journal of Personality and Social Psychology , II October : 475
- McCroskey , James C. 1966 . “Experimental Studies of the Effects of Ethos and Evidence in Persuasive Communication,” . The Pennsylvania State University . unpubl. diss.
- Rosenberg , Milton J. 1965 . “When Dissonance Fails: on Eliminating Evaluation Apprehension from Attitude Measurement,” . Journal of Personality and Social Psychology , I January : 28 – 42 .
Speech Monographs
Volume 34, 1967 - Issue 2