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Speech Monographs Volume 38, 1971 - Issue 3
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Original Articles

A Q‐analysis of encoding behavior in the selection of evidence

John A. Kline Assistant Professor of Speech, University of Missouri‐Columbia
Pages 190-197 | Published online: 02 Jun 2009

  • McCroskey , James C. 1969 . “A Summary of Experimental Research on the Effects of Evidence in Persuasive Communication” . QJS , LV : 169 – 176 .
  • Kline , John A. 1969 . “Interaction of Evidence and Readers’ Intelligence on the Effects of Short Messages” . QJS , LV : 407 – 413 .
  • Van Tubergen , N. “Q‐Analysis (Quanal)” . 1 Iowa City, Iowa : Mass Communication Research Bureau, School of Journalism . n.d.
  • Lindquist , E. F. 1953 . Design and Analysis of Experiments in Psychology and Education 121 – 155 . Boston
  • Cronkhite , Gary . 1969 . Persuasion: Speech and Behavioral Change , 58 Indianapolis : Bobbs‐Merrill Co., Inc. .
  • Miller , Gerald R. and McGraw , Richard L. 1969 . “Justification and Self‐Persuasion Following Commitment to Encode, and Actual Encoding of Counterattitudinal Advocacy” . SM , XXXVI : 443 – 431 .
  • Foley , Joseph Michael . 1968 . “A Functional Analysis of Television Viewing” . 155 – 156 . University of Iowa . unpubl. Ph.D. diss.
  • Wittenborn , J. R. 1961 . “Contributions and Current Status of Q Methodology” . Psychological Bulletin , LVIII : 132 – 142 .
  • Stephenson , William . 1953 . The Study of Behavior: Q Technique and Its Methodology Chicago
  • Kelley , Truman L. 1940 . “Comment on Wilson and Worcester's ‘Note on Factor Analysis’” . Psychometrika , V : 120
  • Rokeach , Milton . 1960 . The Open and Closed Mind 61 New York

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