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Speech Monographs Volume 41, 1974 - Issue 2
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Heckling as distraction: An experimental study of its effect on source credibility

P. Dale Ware Associate Professor, Section of Communication, Purdue University, Fort Wayne Campus, Fort Wayne, Indiana
&
Raymond K. Tucker Professor of Speech, Bowling Green State University, Bowling Green, Ohio
Pages 185-188 | Published online: 02 Jun 2009

  • Festinger , Leon and Maccoby , Nathan . 1964 . “On Resistance to Persuasive Communications” . Journal of Abnormal and Social Psychology , 68 : 359 – 366 .
  • McGuire , William J. 1966 . “Attitudes and Opinions” . Annual Review of Psychology , 17 : 475 – 514 .
  • Zimbardo , Philip , Snyder , Mark , Thomas , James , Gold , Alice and Gurwitz , Sharon . 1970 . “Modifying the Impact of Persuasive Communications with External Distraction” . Journal of Personality and Social Psychology , 16 : 669 – 680 .
  • Hovland , Carl I. 1957 . The Order of Presentation In Persuasion , New Haven : Yale University Press .
  • Ware , Paul D. 1972 . “Heckling As Distraction: An Experimental Study of Its Effect On Source Credibility” . Bowling Green State University . Ph.D. dissertation
  • Mack , Herschel L. “Factors in Cognitive Processing which Influence Responses to Persuasive Communications” . Bowling Green State University . Ph.D. dissertation, 1970
  • Tucker , Raymond K. and Sherer , Ronald . 1971 . “The Minimum Persuasive Message” . Bowling Green State University . unpublished paper
  • Gagne , Robert M. and Rohwer , William D. Jr. 1969 . “Instructional Psychology” . The American Review of Psychology , 20 : 381 – 418 .

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