Advanced search
Publication Cover
Communication Monographs Volume 43, 1976 - Issue 2
Submit an article Journal homepage
83
Views
57
CrossRef citations to date
0
Altmetric
Original Articles

A critique of factor analytic approaches to the study of credibility

Gary Cronkhite Teach in the Department of Rhetoric, University of California, Davis
&
Jo Liska Teach in the Department of Rhetoric, University of California, Davis
Pages 91-107 | Published online: 02 Jun 2009

  • Berlo , David K. , Lemert , James B. and Mertz , Robert J. 1969 . “Dimensions for Evaluating the Acceptability of Message Sources,” . Public Opinion Quarterly , 33 : 563 – 76 .
  • Whitehead , Jack L. Jr. 1968 . “Factors of Source Credibility,” . QJS , 54 : 59 – 63 .
  • McCroskey , James C. 1966 . “Scales for the Measurement of Ethos,” . SM , 33 : 65 – 72 .
  • Bowers , John Waite and Phillips , William A. 1967 . “A Note on the Generality of Source‐Credibility Scales,” . SM , 34 : 185 – 86 .
  • Markham , David . 1968 . “The Dimensions of Source Credibility of Television Newscasters,” . Journal of Communication , 18 : 57 – 64 .
  • McCroskey , James C. , Scott , Michael D. and Young , Thomas J. 1971 . “The Dimensions of Source Credibility for Spouses and Peers,” . paper presented at the Western Speech Communication Association convention in Fresno . November 1971 , California.
  • Baudhuin , E. Scott and Davis , Margaret Kis . 1972 . “Scales for the Measurement of Ethos: Another Attempt,” . SM , 39 : 296 – 301 .
  • McCroskey , James C. , Jensen , Thomas , Todd , Cynthia and Toomb , J. Kevin . 1972 . “Measurement of the Credibility of Organization Sources,” . paper presented at the Western Speech Communication Association convention in Honolulu . November 1972 , Hawaii.
  • McCroskey , Jensen and Todd . 1972 . “The Generalizability of Source Credibility Scales for Public Figures,” . paper presented at the Speech Communication Association convention in Chicago . December 1972 , Illinois.
  • Applbaum , Ronald L. and Anatol , Karl W. E. 1973 . “Dimensions of Source Credibility: A Test for Reproducibility,” . SM , 40 : 231 – 37 .
  • McCroskey , Jensen and Valencia , Cpthia . 1973 . “Measurement of the Credibility of Peers and Spouses,” . paper presented at the International Communication Association convention in Montreal . April 1973 , Quebec.
  • McCroskey , Jensen and Valencia . 1973 . “Measurement of the Credibility of Mass Media Sources,” . paper presented at the Western Speech Communication Association convention in Albuquerque . November 1973 , New Mexico.
  • McCroskey , Holdridge , William and Toomb . 1974 . “An Instrument for Measuring the Source Credibility of Basic Speech Communication Instructors,” . ST , 23 : 26 – 33 .
  • Falcione , Raymond L. 1974 . “The Factor Structure of Source Credibility Scales for Immediate Superiors in an Organizational Context,” . Central States Speech Journal , 25 : 63 – 66 .
  • Tuppen , Christopher J. S. 1974 . “Dimensions of Communicator Credibility: An Oblique Solution,” . SM , 41 : 253 – 60 .
  • Norman , Warren T. 1963 . “Toward an Adequate Taxonomy of Personality Attributes: Replicated Factor Structure in Peer Nomination Personality Ratings,” . Journal of Abnormal and Social Psychology , 66 : 574 – 83 .
  • Berscheid , Ellen and Walster , Elaine Hat‐field . 1969 . Interpersonal Attraction , Reading, Mass : Addison‐Wesley .
  • Brock , Timothy C. 1965 . “Communicator‐Recipient Similarity and Decision Change,” . Journal of Personality and Social Psychology , 1 : 650 – 54 .
  • Berscheid , Ellen . 1966 . “Opinion Change and Communicator‐Communicatee Similarity and Dissimilarity,” . Journal of Personality and Social Psychology , 4 : 670 – 80 .
  • Simons , Herbert W. , Berkowitz , Nancy N. and Moyer , R. John . 1970 . “Similarity, Credibility, and Attitude Change: A Review and a Theory,” . Pyschological Bulletin , 73 : 1 – 16 .
  • Rogers , Everett M. and Bhowmik , Dilip K. 1970 . “Homophily‐Heterophily: Relational Concepts for Communication Research,” . Public Opinion Quarterly , 34 : 523 – 38 .
  • Cronkhite , Gary . 1969 . Persuasion: Speech and Behavioral Change , 174 Indianapolis : Bobbs‐Merrill .
  • Cronkhite , Gary . 1964 . “Identification and Persuasion,” . Central States Speech Journal , 15 : 57 – 59 .
  • King , Stephen W. and Sereno , Kenneth K. 1973 . “Attitude Change as a Function of Degree and Type of Interpersonal Similarity and Message Type,” . Western Speech , 37 : 218 – 32 .
  • Alpert , Mark I. and Anderson , W. Thomas Jr. 1973 . “Optimal Heterophily and Communication Effectiveness: Some Empirical Findings,” . Journal of Communication , 23 : 328 – 43 .
  • McCroskey , James C. and McCain , Thomas A. 1974 . “The Measurement of Interpersonal Attraction,” . SM , 41 : 261 – 66 .
  • Wheeless , L. R. 1973 . “The Effects of Attitude, Credibility, and Homophily on Selective Exposure to Information,” . paper presented at the International Communication Association convention in Montreal . April 1973 , Quebec.
  • McCroskey , James C. , Richmond , Virginia P. and Daly , John A. 1975 . “The Development of a Measure of Perceived Homophily in Interpersonal Communication,” . Human Communication Research , 1 : 323 – 32 .
  • McCroskey , James C. , Hamilton , Paul R. and Weiner , Allen N. 1974 . “The Effect of Interaction Behavior on Source Credibility, Homophily, and Interpersonal Attraction,” . Human Communication Research , 1 : 42 – 52 .
  • Liska , Jo R. 1976 . “Dimensions of Source Credibility: A Field‐Dependent Approach,” . Colorado Diss. in progress
  • Cronkhite , Gary , Mishler , Diane and Kirk , John . 1971 . “The Dimensions of Perception of a Dramatic Production,” . SM , 38 : 132 – 41 .
  • Triandis , Harry C. 1964 . “Exploratory Factor Analyses o£ the Behavorial Component of Social Attitudes,” . Journal of Abnormal and Social Psychology , 68 : 420 – 30 .
  • Webb , Eugene J. 1966 . Unobtrusive Measures , Chicago : Rand McNally .
  • Fishbein , Martin , ed. 1967 . Readings in Attitude Theory and Measurement , New York : Wiley .
  • Triandis , Harry C. 1971 . Attitude and Attitude Change , 49 New York : Wiley .
  • Kerlinger , Fred N. 1973 . Foundations of Behavioral Research, , 2nd ed. , 577 New York : Holt, Rinehart and Winston .
  • Osgood , Charles E. , Suci , George J. and Tannenbaum , Percy H. 1971 . The Measurement of Meaning , 80 Urbana : U of Illinois Press . 1957; rpt.
  • Gulliksen , Harold . 1958 . “How to Make Meaning More Meaningful,” . Contemporary Psychology , 3 : 115 – 19 .
  • Brown , Roger W. 1958 . “Is a Boulder Sweet or Sour?” . Contemporary Psychology , 3 : 113 – 15 .
  • Tanaka , Yasumasa , Oyama , Tadasu and Osgood , Charles E. 1963 . “A Cross‐Cultural and Cross‐Concept Study of the Generality of Semantic Space,” . Journal of Verbal Learning and Verbal Behavior , 2 : 392 – 405 .
  • Wiggins , Nancy and Fishbein , Martin . 1969 . “Di‐ mensions of Semantic Space: A Problem of Individual Differences,” . In Semantic Differential Technique,” , Edited by: Snyder , James G. and Osgood , Charles E. 183 – 93 . Chicago : Aldine .
  • Cronkhite , Gary . in press . “Effects of Rater‐Concept‐Scale Interactions and Use of Different Factoring Procedures Upon Evaluative Factoring Procedures Upon Evaluative Factor Structure,” . Human Communication Research ,
  • Nie , Norman H. , Bent , Dale H. and Hull , C. Hadlai . 1970 . Statistical Package for the Social Sciences , 208 – 44 . New York : McGraw‐Hill .
  • Guilford , J. P. 1954 . Psychometric Methods, , 2nd ed. , New York : McGraw‐Hill .
  • Harman , Harry H. 1967 . Modern Factors Analysis, , 2nd ed. , 268 – 72 . Chicago : Univ. of Chicago Press .
  • Mulaik , Stanley A. 1972 . The Foundations of Factor Analysis , 355 New York : McGraw‐Hill .
  • Lewis , James J. 1974 . “A Criticism of ‘The Factor Structure of Source Credibility as a Function of the Speaking Situation,” “ . SM , 41 : 287 – 90 .
  • Applbaum , Ronald L. and Anatol , Karl W. E. 1974 . “A Rejoinder,” . SM , 41 : 295 – 98 .
  • Kaiser , Henry F. 1958 . “The Varimax Criterion for Analytic Rotation in Factor Analysis,” . Psychometrika , 23 : 187 – 200 .
  • Thurstone , L. L. 1947 . Multiple Factor Analysis , vii Chicago : Univ. of Chicago Press .
  • Cattell , by R. 1963 . “Theory of Fluid and Crystallized Intelligence: A Critical Experiment,” . Journal of Educational Psychology , 54 : 1 – 22 .
  • Cooley , William W. and Lohnes , Paul R. 1971 . Multivariate Data Analysis , 155 New York : Wiley .
  • Dixon , W. J. 1973 . Biomedical Computer Programs , 255 – 68 . Berkeley : Univ. of California Press .
  • McGuire , William J. 1973 . “Persuasion,” . In Communication, Language, and Meaning , Edited by: Miller , George A. 242 – 55 . New York : Basic Books .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.