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Research Article

Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 548-563 | Received 30 Jun 2023, Accepted 27 Feb 2024, Published online: 06 Mar 2024

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