Looking to the Future of New Media in Health Marketing: Deriving Propositions Based on Traditional Theories

REFERENCES

• Alvarez M. 2006 , December 4 . Best Blogs: 10 health Web sites worth a click. FoxNews.com .
   Google Scholar
• Angleman , S. 2000 . Uses and gratifications and Internet profiles: A factor analysis. Is Internet use and travel to cyberspace reinforced by unrealized gratifications? Paper presented at the Western Science Social Association 2001 Conference. Retrieved August 3, 2007, from http://www.jrily.com/LiteraryIllusions/InternetGratificationStudyIndex.html
   Google Scholar
• Atkin , C. 1985 . Informational utility and selective exposure . In D. Zillman and J. Bryant (Eds.), Selective exposure to communication (pp. 63 – 82 ). Hillsdale NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Bernhardt , J. M. and E. M. Felter ( 2004 . Online pediatric information seeking among mothers of young children: Results from a qualitative study using focus groups . Journal of Medical Internet Research , 6 , e7 .
   PubMed Web of Science ®Google Scholar
• Blackwell , R. D. , P. W. Miniard , and J. F. Engel . 2006 . Consumer Behavior . Mason OH : Thomson South-Western .
   Google Scholar
• Carey , J. 1980 . Paralanguage in computer mediated communication . Paper presented at the Proceedings of the 18th annual meeting on Association for Computational Linguistics , Philadelphia PA .
   Google Scholar
• Castells , M. , M. Fernanadez-Ardevol , and A. Sey . 2007 . Mobile communication and society: A global perspective . Cambridge MA : MIT Press .
   Google Scholar
• Chaiken , S. 1980 . Heuristic versus systematic information processing and the use of source versus message cues in persuasion . Journal of Personality and Social Psychology 39 : 752 – 766 .
   Web of Science ®Google Scholar
• Colvin , C.R. , D. Vogt , and W. Ikes . 1997 . Why do friends understand each other better than strangers do? In W. Ikes (Ed.) Empathetic Accuracy (pp. 169 – 193 ). New York : Guilford .
   Google Scholar
• Crosbie , V. April 2006 . What is ‘New Media’? [Electronic Version] . Digital Deliverance Blog . Retrieved June 5, 2007 from http://www.digitaldeliverance.com/blog/2006/04/what_is_new_media_redux.html
   Google Scholar
• Daft , R. L. and R. H. Lengel . 1984 . Information richness: A new approach to managerial behavior and organizational design . In B. M. Staw and L. L. Cummings (Eds.), Research in Organizational Behavior (Vol. 19 , pp. 191 – 233 ). Greenwich CT : JAI Press .
   Google Scholar
• Department of Health and Human Services, National Cancer Institute . 2005 . Health Information National Trends Survey, 2005 [data file]. Available from National Cancer Institute Web site, http://hints.cancer.gov
   Google Scholar
• Dutta-Bergman , M. J. 2003a . A descriptive narrative of healthy eating: A social marketing approach using psychographics in conjunction with interpersonal, community, mass media and new media activities . Health Marketing Quarterly 20 : 81 – 101 .
   PubMedGoogle Scholar
• Dutta-Bergman , M. J. 2003b . Health communication on the web: The roles of web use motivation and information completeness . Communication Monographs 70 : 264 – 274 .
   Web of Science ®Google Scholar
• Dutta-Bergman , M. J. 2004a. Complementarity in consumption of news types across traditional and new media. Journal of Broadcasting and Electronic Media 48: 41–60.
   Web of Science ®Google Scholar
• Dutta-Bergman , M. J. 2004b . Primary sources of health information: Comparisons in the domain of health attitudes, health cognitions, and health behaviors . Health Communication , 16 : 273 – 288 .
   PubMed Web of Science ®Google Scholar
• Dutta-Bergman , M. J. 2006 . Media use theory and Internet use for health care . In M. Murero and R. E. Rice (Eds.), The Internet and health care: Theory, research, and practice (pp. 83 – 106 ). Mahwah NJ : Lawrence Earlbaum Associates .
   Google Scholar
• Eroglu , D. and S. Luce. 2007 . Focus group responses about the term “public health”. Unpublished raw data.
   Google Scholar
• Foehr , U. G. 2006 . Media multitasking among American youth: Prevalence, predictors, and pairings . Menlo Park CA : The Henry J. Kaiser Family Foundation .
   Google Scholar
• Fogg , B.J. , C. Soohoo , D. Danileson , L. Marable , J. Stanford , and E. R. Tauber . 2002 . How do pople evaluate a web site's credibility: Results from a large study. Retrieved September 6, 2007, from the Consumer Report's Web Watch Web site: http://www.consumerwebwatch.org/pdfs/stanfordPTL.pdf
   Google Scholar
• Goggins , M. et al. 1998 . Use and benefits of a Web site for pancreatic cancer . Journal of the American Medical Association, 280 , 1309 – 1310 .
   Google Scholar
• Horrigan , J. 2007a . A typology of information and communication technology users [Electronic Version] . Pew Internet & American Life Project , May, 1–65. Retrieved May 30, 2007.
   Google Scholar
• Horrigan , J. 2007b . Wireless Internet access [Electronic Version] . Pew Internet & American Life Project , February 1–11. Retrieved May 30, 2007.
   Google Scholar
• Howard , J. A. 1977 . Consumer behavior: Application of theory . New York : McGraw-Hill .
   Google Scholar
• Katz , E. , J. G. Blumler , and M. Gurevitch . 1974 . Utilization of mass communication by the individual . In J. G. Blumler and E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research . Beverly Hills CA : Sage Publications .
   Google Scholar
• Korgaonkar , P.K. and L. Wolin. 1999 . A multivariate analysis of web usage . Journal of Advertising Research 39 ( 2 ): 53 – 68 .
   Web of Science ®Google Scholar
• Lenhart , A. and M. Madden. 2007 . Teens, privacy, and on-line social networks: How teens manage their online identities and personal information in the age of MySpace [Electronic Version] . Pew Internet & American Life Project , April, 1–55. Retrieved May 30, 2007 .
   Google Scholar
• Lin , C. A. 1999 . Online-service adoption likelihood . Journal of Advertising Research 39 : 79 .
   Web of Science ®Google Scholar
• Lin , C. A. 2001 . Audience attributes, media supplementation, and likely online service adoption . Mass Communication & Society 4 : 19 .
   Google Scholar
• Lipsman , A. May 21, 2007 . Online health information category grows 12 percent in Q1 2007 versus last year to more than 55 million visitors per month: WedMD leads category with 17 million monthly visitors while upstart health portals flex their muscules . comScore Press Release , pp. 1 – 3 .
   Google Scholar
• McGuire , W. J. 1974 . Psychological motives and communication gratifications . In J. G. Blumler and E. Katz (Eds.), The uses of mass communications: Current perspectives in gratifications research . Beverly Hills CA : Sage Publications .
   Google Scholar
• McQuail , D. , J. G. Blumler , J. Browmn . 1972. The television audience: A revised perspective. In D. McQuail (Ed.), Sociology of mass communication . Middlesex , UK : Penguin.
   Google Scholar
• Mehrabian , A. 1981 . Silent messages . Belmont CA : Wadsworth .
   Google Scholar
• Nuts & Volts Magazine: Computer Encyclopedia. Retrieved June 28, 2007, from http://lookup.computerlanguage.com/host_app/search
   Google Scholar
• Palmgreen , P. and J. D. Rayburn II . 1982 . Gratifications sought and media exposure: An Expectancy Value Model . Communication Research 9 : 561 – 580 .
   Web of Science ®Google Scholar
• Papper , R. A. , M. E. Holmes , and M. N. Popovich . 2004 . Middletown media studies: Media multitasking...and how much people really use the media . The International Digital Media and Arts Association Journal 1 : 5 – 56 .
   Google Scholar
• Perse , E. M. and J. A. Courtright . 1993 . Normative images of communication media: Mass and interpersonal channels in the new media environment . Human Communication Research 19 : 485 – 503 .
   Web of Science ®Google Scholar
• Petty , R. E. and J. T. Cacioppo . 1981 . Attitudes and persuasion: Classic and contemporary approaches . Dubuque IA : William C. Brown .
   Google Scholar
• Petty , R. E. and J. T. Cacioppo . 1984 . The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion . Journal of Personality and Social Psychology 46 : 69 – 81 .
   Web of Science ®Google Scholar
• Pew Internet and American Life Study. 2006. 2006 Tracking Study [Electronic Version], December. Retrieved May 30, 2007.
   Google Scholar
• Preece , J. 1998 . Empathetic communities: Reaching out across the Web . Interactions 2 : 32 – 43 .
   Google Scholar
• Preece , J. 1999 . Empathetic communities: Balancing emotional and factual communication . Interacting with Computers: The Interdisciplinary Journal of Human-Computer Interaction 12 : 63 – 77 .
   Web of Science ®Google Scholar
• Preece , J. and K. Ghozati . 2001 . Experiencing empathy online . In R. E. Rice and J. E. Katz (Eds.), The Internet and health communication (pp. 237 – 260 ). Thousand Oaks CA : Sage Publications, Inc .
   Google Scholar
• Rideout , V. , D. F. Roberts , and U. G. Foehr . 2005 . Generation M: Media in the lives of 8–18 year olds . Menlo Park CA : The Henry J. Kaiser Family Foundation .
   Google Scholar
• Rothschild , M. L. 1987 . Advertising . Lexington MA : D.C. Heath and Company .
   Google Scholar
• Sanbonmatsu , D. M. , S. S. Posavac , F. R. Kardes , and S. P. Mantel . 1998 . Selective hypothesis testing . Psychonomic Bulletin and Review , 5 : 197 – 220 .
   Google Scholar
• Schultz , D. E. , J. J. Pilotta and M. P. Block . 2006 , June . Media consumption and consumer purchasing: Connecting the dots … finally . Paper presented at the Worldwide Multi Media Measurement Conference Shanghai , China .
   Google Scholar
• Short , J. , E. Williams , and B. Christie . 1976 . The social psychology of telecommunications . London : Wiley .
   Google Scholar
• Sproull , L. and S. Kiesler . 1986 . Reducing social context cues: Electronic mail in organizational communication . Management Science 32 : 1492 – 1512 .
   Web of Science ®Google Scholar
• Tidwell , L. C. and J. B. Walther . 2002 . Computer-mediated communication effects on disclosure, impressions, and interpersonal evaluations: Getting to know one another a bit at a time . Human Communication Research 28 : 317 – 348 .
   Web of Science ®Google Scholar
• Utz , S . 2000. Social information processing in MUDs: The development of friendships in virtual worlds [Electronic Version]. Journal of Online behavior , 1. Retrieved June 10, 2007 from http://www.behavior.net/JOB/v1n1/utz.html.
   Google Scholar
• Walther , J. B. and J. K. Burgoon . 1992 . Relational communication in computer-mediated interaction . Human Communication Research 19 : 50 – 88 .
   Web of Science ®Google Scholar
• Walther , J. B. , T. Loth , and L. Granka . 2005 . Let me count the ways: The interchange of verbal and nonverbal cues in computer-mediated and face-to-face affinity . Journal of Language and Social Psychology 24 : 36 – 65 .
   Web of Science ®Google Scholar
• Walther , J. B. 1992 . Interpersonal effects in computer-mediated interaction: A relational perspective . Communication Research 19 : 52 – 90 .
   Web of Science ®Google Scholar
• Witt , P. L. 2004 . An initial examination of observed verbal immediacy and participants' opinions of communication effectiveness in online group interaction [Electronic Version] . Journal of Online behavior , 2 . Retrieved June 10, 2007 from http://www.beahvior.net/JOB/v2n1/witt.html.
   Google Scholar