7,759
Views
12
CrossRef citations to date
0
Altmetric
Articles

Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth

, , &

References

  • Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291–295. doi:10.2307/3149462
  • Berry, L. L., & Parasuraman, A. (1991). Marketing services: Competing through quality. New York, NY: The Free Press.
  • Bianchi, C., & Saleh, A. (2010). On importer trust and commitment: A comparative study of two developing countries. International Marketing Review, 27(1), 55–86. doi:10.1108/02651331011020401
  • Bookman, M. Z., & Bookman, K. R. (2007). Medical tourism in developing countries. New York, NY: Palgrave Macmillan.
  • Borg, E. A. (2009). The marketing of innovations in high-technology companies: a network approach. European Journal of Marketing, 43(3/4), 364–370. doi:10.1108/03090560910935479
  • Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science, 33(2), 123–138. doi:10.1177/0092070304268417
  • Burgess, S. M., & Steenkamp, J. B. E. (2006). Marketing renaissance: How research in emerging markets advances marketing science and practice. International Journal of Research in Marketing, 23(4), 337–356. doi:10.1016/j.ijresmar.2006.08.001
  • Cassia, F., & Magno, F., (2015). Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe. International Journal of Emerging Markets, 10(1), 141–155. doi:10.1108/IJOEM-09-2010-0078
  • Chaniotakis, I. E., & Lymperopoulos, L. (2009). Service quality effect on satisfaction and word of mouth in the health care industry. Managing Service Quality: An International Journal, 19(2), 229– 242. doi:10.1108/09604520910943206
  • Connell, J. (2006). Medical tourism: Sea, sun, and … surgery. Tourism Management, 27(6), 1093–1100. doi:10.1016/j.tourman.2005.11.005
  • Coulter, K. S., & Coulter, R. A. (2002). Determinants of trust in a service provider: The moderating role of length of relationship. Journal of Services Marketing, 16(1), 35–50. doi:10.1108/08876040210419406
  • Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550. doi:10.2307/258557
  • Eisingerich, A. B., & Bell, S. J. (2007). Maintaining customer relationships in high credence services. Journal of Services Marketing, 21(4), 253–262. doi:10.1108/08876040710758559
  • Enderwick, P., & Nagar, S. (2011). The competitive challenge of emerging markets: The case of medical tourism. International Journal of Emerging Markets, 6(4), 329–350. doi:10.1108/17468801111170347
  • Esposito, A. (2017). Hospital branding in Italy: A pilot study based on the case method. Health Marketing Quarterly, 34(1), 35–47. doi:10.1080/07359683.2016.1275211
  • Fisk, R. P., Grove, S. J., & John, J. (2000). Interactive Services Marketing. Boston, MA: Houghton Mifflin.
  • Fregidou-Malama, M., & Hyder, A. S. (2015). Impact of culture on marketing of health services–Elekta in Brazil. International Business Review, 24(3), 530–540. doi:10.1016/j.ibusrev.2014.10.010
  • Garman, A. N., Johnson, T. J., Lynch, E. B., & Satjapot, S. (2016). Care provider perspectives on medical travel: A three-country study of destination hospitals. Health Marketing Quarterly, 33(1), 48–58. doi:10.1080/07359683.2016.1131579
  • Ghauri, P., Tasavori, M., & Zaefarian, R. (2014). Internationalisation of service firms through corporate social entrepreneurship and networking. International Marketing Review, 31(6), 576–600. doi:10.1108/IMR-09-2013-0196
  • Han, H., & Hyun, S. S. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, 20–29. doi:10.1016/j.tourman.2014.06.003
  • Heung, V. C., Kucukusta, D., & Song, H. (2010). A conceptual model of medical tourism: Implications for future research. Journal of Travel & Tourism Marketing, 27(3), 236–251. doi:10.1080/10548401003744677
  • Hyder, A. S., & Fregidou-Malama, M. (2009). Services marketing in a cross-cultural environment: The case of Egypt. Journal of Services Marketing, 23(4), 261–271. doi:10.1108/08876040910965593
  • Håkansson, H., Ford, D., Gadde, L. E., Snehota, I., & Waluszewski, A. (2009). Business in networks. New York, NY: John Wiley & Sons.
  • Johanson, J., & Vahlne, J. (1977). The internationalization process of the firm—A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23–32. Retrieved from http://www.jstor.org/stable/254397
  • Johanson, J., & Vahlne, J. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), 1411–1431. doi:10.1057/jibs.2009.24
  • Kemp, E., Jillapalli, R., & Becerra, E. (2014). Healthcare branding: Developing emotionally based consumer brand relationships. Journal of Services Marketing, 28(2), 126–137. doi:10.1108/JSM-08-2012-0157
  • Laing, A. W., & Lian, P. C. (2005). Inter-organisational relationships in professional services: Towards a typology of service relationships. Journal of Services Marketing, 19(2), 114–128. doi:10.1108/08876040510591420
  • Lien, C. H., Wu, J. J., Chen, Y. H., & Wang, C. J. (2014). Trust transfer and the effect of service quality on trust in the healthcare industry. Managing Service Quality: An International Journal, 24(4), 399–416. doi:10.1108/MSQ-11-2013-0255
  • Lovelock, C. (1983). Classifying services to gain strategic marketing insights. Journal of Marketing, 47(3), 9–20. doi:10.2307/1251193
  • Lunt, N., & Carrera, P. (2010). Medical tourism: Assessing the evidence on treatment abroad. Maturitas, 66(1), 27–32. doi:10.1016/j.maturitas.2010.01.017
  • Nguyen, B., Klaus, P., & Simkin, L. (2014). It’s just not fair: Exploring the effects of firm customization on unfairness perceptions, trust and loyalty. Journal of Services Marketing, 28(6), 484–497. doi:10.1108/JSM-05-2013-0113
  • Rajagopal, S., Guo, L., & Edvardsson, B. (2013). Role of resource integration in adoption of medical tourism service. International Journal of Quality and Service Sciences, 5(3), 321–336. doi:10.1108/IJQSS-07-2012-0005
  • Tanusondjaja, A., Greenacre, L., Banelis, M., Truong, O., & Andrews, T. (2015). International brands in emerging markets: The myths of segmentation. International Marketing Review, 32(6), 783–796. doi:10.1108/IMR-08-2014-0286
  • Turner, L. (2007). “First world health care at third world prices”: Globalization, bioethics and medical tourism. BioSocieties, 2(3), 303–325. doi:10.1017/S1745855207005765
  • Turner, L. G. (2011). Quality in health care and globalization of health services: Accreditation and regulatory oversight of medical tourism companies. International Journal for Quality in Health Care, 23(1), 1–7. doi:10.1093/intqhc/mzq078
  • Wangenheim, F. V., & Bayón, T. (2007). The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition. Journal of the Academy of Marketing Science, 35(2), 233–249. doi:10.1007/s11747-007-0037-1
  • Woo, E., & Schwartz, Z. (2014). Towards assessing the knowledge gap in medical tourism. Journal of Quality Assurance in Hospitality & Tourism, 15(2), 213–226. doi:10.1080/1528008X.2014.889516
  • Yin, R. (1994). Case study research – Design and method. Beverly Hills, CA: Sage Publications Inc.
  • Zeithaml, V., Bitner, M. J., & Gremler, D. D. (2006). Services marketing: Integrating customer focus across the firm. New York, NY: McGraw Hill.
  • Zwier, S. (2017). “On the doctor's orders”. A pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements. Health Marketing Quarterly, 34(4), 223–246. doi:10.1080/07359683.2017.1310551