1
Views
0
CrossRef citations to date
0
Altmetric
Editorial

Driving and evaluating social impact in health marketing

ORCID Icon &

References

  • Aiello, E., Donovan, C., Duque, E., Fabrizio, S., Flecha, R., Holm, P., Molina, S., Oliver, E., & Reale, E. (2021). Effective strategies that enhance the social impact of social sciences and humanities research. Evidence & Policy, 17(1), 131–146. https://doi.org/10.1332/174426420X15834126054137
  • Bassi, A. (2013). How to measure the intangible? Towards a system of indicators (S.A.V.E.) for the measurement of the performance of social enterprises. In H.-W. Franz, J. Howaldt, & J. Hochgerner, (Eds.) Challenge Social Innovation. Potentials for Business, Social Entrepreneurship, Welfare and Civil Society (pp. 326–350). Springer.
  • Campbell, D. A. (2010). Is constituent feedback living up to its promise? Provider perceptions of feedback practices in nonprofit human service organizations. Families in Society: The Journal of Contemporary Social Services, 91(3), 313–320. https://doi.org/10.1606/1044-3894.4011
  • Chambers, R. (1994). Participatory rural appraisal (PRA): Analysis of experience. World Development, 22(9), 1253–1268. https://doi.org/10.1016/0305-750X(94)90003-5
  • Connell, J. P., & Kubisch, A. C. (1998). Applying a theory of change approach to the evaluation of comprehensive community initiatives: progress, prospects, and problems. New Approaches to Evaluating Community Initiatives, 2(15-44), 1–16.
  • Dart, J., & Davies, R. (2003). A dialogical, story-based evaluation tool: The most significant change technique. American Journal of Evaluation, 24(2), 137–155. https://doi.org/10.1177/109821400302400202
  • Di Domenico, M., Haugh, H., & Tracey, P. (2010). Social bricolage: Theorizing social value creation in social enterprises. Entrepreneurship Theory and Practice, 34(4), 681–703. https://doi.org/10.1111/j.1540-6520.2010.00370.x
  • Earl, S., & Carden, F. (2002). Learning from complexity: The International Development Research Centre’s experience with outcome mapping. Development in Practice, 12(3-4), 518–524. https://doi.org/10.1080/0961450220149852
  • Ebrahim, A., & Rangan, V. K. (2010). A contingency framework for measuring social performance. Harvard Business School. Retrieved from https://www.hbs.edu/ris/Publication%20Files/10-099_0b80d379-8e88-4992-9e8f-4b79596b1ff9.pdf
  • European Commission. (2014). Directorate-General for Employment, Social Affairs and Inclusion, Clifford, J., Proposed approaches to social impact measurement in European Commission legislation and in practice relating to EuSEFs and the EaSI – GECES sub-group on impact measurement 2014, Publications Office. Retrieved from https://data.europa.eu/doi/10.2767/28855
  • Hammedi, W., Parkinson, J., & Patrício, L. (2024). SDG commentary: Services that enable well-being of the human species. Journal of Services Marketing, 38(2), 153–163. https://doi.org/10.1108/JSM-09-2023-0324
  • Holtrop, J. S., Estabrooks, P. A., Gaglio, B., Harden, S. M., Kessler, R. S., King, D. K., Kwan, B. M., Ory, M. G., Rabin, B. A., Shelton, R. C., & Glasgow, R. E. (2021). Understanding and applying the RE-AIM framework: clarifications and resources. Journal of Clinical and Translational Science, 5(1), e126. https://doi.org/10.1017/cts.2021.789
  • Jones, C. I., & Williams, J. C. (1998). Measuring the social return to R&D. The Quarterly Journal of Economics, 113(4), 1119–1135. https://doi.org/10.1162/003355398555856
  • Kaplan, R. S. (2012). The balanced scorecard: comments on balanced scorecard commentaries. Journal of Accounting & Organizational Change, 8(4), 539–545. https://doi.org/10.1108/18325911211273527
  • Klecun, E., & Cornford, T. (2005). A critical approach to evaluation. European Journal of Information Systems, 14(3), 229–243. https://doi.org/10.1057/palgrave.ejis.3000540
  • Kroeger, A., & Weber, C. (2014). Developing a conceptual framework for comparing social value creation. Academy of Management Review, 39(4), 513–540. https://doi.org/10.5465/amr.2012.0344
  • Kusek, J. Z., & Rist, R. C. (2004). Ten steps to a results-based monitoring and evaluation system: A handbook for development practitioners. World Bank Publications.
  • Lazzarini, S. G. (2020). The nature of the social firm: Alternative organizational forms for social value creation and appropriation. Academy of Management Review, 45(3), 620–645. https://doi.org/10.5465/amr.2018.0015
  • Mayoux, L., & Chambers, R. (2005). Reversing the paradigm: Quantification, participatory methods and pro‐poor impact assessment. Journal of International Development, 17(2), 271–298. https://doi.org/10.1002/jid.1214
  • Michie, S., Atkins, L., & West, R. (2014). The behaviour change wheel. A guide to designing interventions (1st ed., p. 1003, 1010). Silverback Publishing.
  • OECD. (2015). Policy brief on social impact measurement for social enterprises. OECD. Retrieved from https://www.oecd.org/social/PB-SIM-Web_FINAL.pdf
  • OECD. (2021). Applying evaluation criteria thoughtfully. OECD Publishing. https://doi.org/10.1787/543e84ed-en
  • Ozanne, J. L., Davis, B., Blocker, C. P., DeBerry-Spence, B., & Gann, R. B. (2024). EXPRESS: Transitioning to new paradigms for societally impactful research: recommendations from the TCR impact task force and an agenda. Journal of Public Policy & Marketing, 0743915624124627 https://doi.org/10.1177/07439156241246274
  • Park, Y. S., Konge, L., & Artino, A. R. Jr, (2020). The positivism paradigm of research. Academic Medicine, 95(5), 690–694. https://doi.org/10.1097/ACM.0000000000003093
  • Parkinson, J., Clark, K., & McIntosh, T. (2024). The collaborative service design playbook to plan, design, and implement sustainable health services for impact. Health Marketing Quarterly, 41(1), 11–32. https://doi.org/10.1080/07359683.2023.2211853
  • Parkinson, J., & Davey, J. (2023). The importance of health marketing and a research agenda. Health Marketing Quarterly, 40(4), 347–351. https://doi.org/10.1080/07359683.2024.2271780
  • Parkinson, J., Hannan, T., McDonald, N., Moriarty, S., Nguyen, M., & Ball, L. (2022). Using a Collective Impact framework to evaluate an Australian health alliance for improving health outcomes. Health Promotion International, 37(6), daac148. https://doi.org/10.1093/heapro/daac148
  • Parkinson, J., & Naidu, J. (2022). Evaluation of the social impact of marketing. In The Routledge companion to marketing and society (pp. 69–90). Routledge.
  • Parkinson, J., Sherring, P., Foote, L., & Davey, J. (2024). Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Health Marketing Quarterly, 41(1), 1–10. https://doi.org/10.1080/07359683.2024.2318499
  • Parkinson, J., Schuster, L., & Mulcahy, R. (2022). Online third places: supporting well-being through identifying and managing unintended consequences. Journal of Service Research, 25(1), 108–125. https://doi.org/10.1177/10946705211018860
  • Pritchard, D., Ní Ógáin, E., & Lumley, T. (2012). Making an impact: Impact measurement among charities and social enterprises in the UK. New Philanthropy Capital.
  • Rodrigues, M., do Céu Alves, M., Oliveira, C., Vale, V., Vale, J., & Silva, R. (2021). Dissemination of social accounting information: A bibliometric review. Economies, 9(1), 41. https://doi.org/10.3390/economies9010041
  • Round, J. (2003). Social accounting matrices and SAM-based multiplier analysis. In The impact of economic policies on poverty and income distribution: Evaluation techniques and tools (Vol. 14, pp. 261–276).
  • Simeone, L., Drabble, D., Morelli, N., & Götzen, A. D (2023). Strategic thinking, design and the theory of change. Edward Elgar Publishing.
  • Stockdale, R., & Standing, C. (2006). An interpretive approach to evaluating information systems: A content, context, process framework. European Journal of Operational Research, 173(3), 1090–1102. https://doi.org/10.1016/j.ejor.2005.07.006
  • Thompson, T. A., Purdy, J. M., & Ventresca, M. J. (2018). How entrepreneurial ecosystems take form: Evidence from social impact initiatives in Seattle. Strategic Entrepreneurship Journal, 12(1), 96–116. https://doi.org/10.1002/sej.1285
  • Truong, V. D., Dong, X. D., Saunders, S. G., Pham, Q., Nguyen, H., & Tran, N. A. (2021). Measuring, evaluating, and documenting social marketing impact. Journal of Social Marketing, 11(3), 259–277. https://doi.org/10.1108/JSOCM-11-2020-0224
  • World Health Organization, Organisation for Economic Co-operation and Development and International Bank for Reconstruction and Development/The World Bank. (2024). Strengthening pandemic preparedness and response through integrated modelling. World Health Organization, the Organisation for Economic Co-operation and Development and/or the International Bank for Reconstruction and Development/The World Bank; 2024. Licence: CC BY-NC-SA 3.0 IGO. Retrieved from https://iris.who.int/bitstream/handle/10665/376712/9789240090880-eng.pdf?sequence=1

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.