Health Marketing Quarterly, Volume 41, Issue 2 (2024)

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Health Marketing Quarterly, Volume 41, Issue 2 (2024)

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Editorial

Editorial
Driving and evaluating social impact in health marketing
Joy Parkinson & Jay Naidu
Pages: 113-129
Published online: 15 Jul 2024
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Research Articles

Article
Why “mealtime chatter matters”: A process evaluation of a preventive health brief intervention
Lyza Norton, Joy Parkinson, Neil Harris & Laura Hart
Pages: 130-145
Published online: 14 Jun 2023
AbstractforWhy “mealtime chatter matters”: A process evaluation of a preventive health brief intervention | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Disordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services
Lyza Norton, Joy Parkinson, Neil Harris & Laura Hart
Pages: 146-166
Published online: 13 Jun 2023
AbstractforDisordered eating prevention: Co-designing a brief intervention for use in Community Child Health Services | Full Text | References | PDF (1.5 MB) | EPUB | Supplemental
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Article
The rules of mature sex: Sexual scripts and the global challenge of rising STIs
Natalie Bowring & Rebekah Russell-Bennett
Pages: 167-191
Published online: 09 Oct 2023
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Article
A meta-analysis of technology acceptance in healthcare from the consumer’s perspective
Xinyu Wei, Ying Cao, Xianghui Peng & Victor Prybutok
Pages: 192-213
Published online: 29 Feb 2024
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Article
Promoting new users’ online health consultation services usage behavior strategically
Annie Chen, Wei-Min Chu & Norman Peng
Pages: 214-239
Published online: 18 Apr 2024
AbstractforPromoting new users’ online health consultation services usage behavior strategically | Full Text | References | PDF (889.6 KB) | EPUB
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