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Original Articles

Using Impact Evaluations to Improve Marketing Plans in Continuing Higher Education

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Pages 10-15 | Published online: 03 Oct 2011

References

  • Beder , H. 1986 . “Basic Concepts and Principles of Marketing.” . In Marketing Continuing Education. , Edited by: Beder , H. San Francisco : Jossey-Bass Inc., Publishers . New Directions for Continuing Education, Number 31
  • Bryant , B and Shinn , E. 1979 . Follow-up Conference Assessments Study. , Washington : Office of Education, Department of Health, Education, and Welfare .
  • Courtenay , B. C. and Holt , M. E. 1986 . Evaluation in The Humanities: More Than Participant Satisfaction. , Athens, GA : University of Georgia Department of Adult Education . Report of two symposia funded by the Georgia Endowment for the Humanities
  • Courtenay , B. C. and Holt , M. E. 1987 . “Evaluating Program Impact.” . In Materials and Methods in Adult and Continuing Education. , Edited by: Klevins , C. Los Angeles : Klevens Publications Inc. .
  • Falk , C. F. 1986 . “Promoting Continuing Education Programs.” . In Marketing Continuing Education. , Edited by: Beder , H. San Francisco : Jossey-Bass Inc., Publishers . New Directions for Continuing Education, Number 31
  • Rados , D. L. 1981 . Marketing for Nonprofit Organizations , Boston : Auburn House .

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