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The Journal of Continuing Higher Education Volume 38, 1990 - Issue 3
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Original Articles

Future Directions in Continuing Education Management: Learning from the Service Sector

Judith E. Donaldson
Pages 2-5 | Published online: 03 Oct 2011

References

  • Albrecht , Karl . 1988 . At America's Service. , Homewood, Illinois : Dow Jones .
  • Albrecht , Karl and Bradford , Lawrence . 1990 . The Service Advantage. , Homewood, Illinois : Dow Jones .
  • Albrecht , Karl and Zemke , Ron . 1985 . Service America. , Homewood, Illinois : Dow Jones. Irwin .
  • Bateson , John E. G. 1989 . Managing Services Marketing. , Hinsdale, Illinois : Dryden .
  • Carlzon , Jan . 1989 . Moments of Truth. , New York : Harper & Row, Inc. .
  • Draves , William . 1986 . Marketing Techniques for Office Staff. , Manhattan, Kansas : LERN .
  • Heskett , James L. 1986 . Managing in the Service Economy. , Boston : Harvard Business School Press .
  • Lele , Milinu and Sheth , Jugdish . 1987 . The Customer is Key. , New York : John Wiley .
  • Lovelock , Christopher H. 1984 . Services Marketing. , Englewood Cliffs, New Jersey : Prentice-Hall, New Jersey .
  • The Service Edge , Minneapolis, Minnesota : 505 Ninth Street . 55402 (A newsletter)
  • Shulse , Jean Ann . 1988 . Customer Retention Marketing: Customer Service. , Manhattan, Kansas : LERN .
  • Zemke , Ron and Schaaf , Dick . 1989 . The Service Edge. , New York : New American Library .

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