Product portfolio planning with customer-engineering interaction

References

• Balakrishnan , P. V.S. and Jacob , V. S. 1996 . Genetic algorithms for product design . Management Science , 42 ( 1 ) : 1105 – 1117 .
   Web of Science ®Google Scholar
• Ben-Akiva , M. and Lerman , S. 1985 . Discrete Choice Analysis: Theory and Application to Travel Demand , Cambridge, MA : The MIT Press .
   Google Scholar
• Child , P. , Diederichs , R. , Sanders , F. H. and Wisniowski , S. 1991 . SMR forum: the management of complexity . Sloan Management Review , 33 ( 1 ) : 73 – 80 .
   Google Scholar
• Choi , S. C. and DeSarbo , W. S. 1994 . A conjoint-based product designing procedure incorporating price competition . Journal of Product Innovation Management , 11 ( 5 ) : 451 – 459 . [CROSSREF]
   Web of Science ®Google Scholar
• Dobson , G. and Kalish , S. 1993 . Heuristics for pricing and positioning a product-line using conjoint and cost data . Management Science , 39 ( 2 ) : 160 – 175 .
   Web of Science ®Google Scholar
• Dobson , G. and Yano , C. A. 1994 . Product line and technology selection with shared manufacturing and engineering design resources , Working paper, RePEc:fth:robuma:95-01 Rochester : Business—Center for Manufacturing and Operations Management . (available at http://ideas.repec.org/p/fth/robuma/95-01.html. Last accessed March 15, 2004
   Google Scholar
• Green , P. E. and Krieger , A. M. 1985 . Models and heuristics for product line selection . Marketing Science , 4 ( 1 ) : 1 – 19 .
   Google Scholar
• Green , P. E. and Krieger , A. M. 1989 . Recent contributions to optimal product positioning and buyer segmentation . European Journal of Operational Research , 41 ( 2 ) : 127 – 141 . [CSA] [CROSSREF]
   Web of Science ®Google Scholar
• Green , P. E. and Krieger , A. M. 1996 . Individualized hybrid models for conjoint analysis . Management Science , 42 ( 6 ) : 850 – 867 .
   Web of Science ®Google Scholar
• Hazelrigg , G. A. 1998 . A framework for decision-based engineering design . ASME Journal of Mechanical Design , 120 ( 4 ) : 653 – 658 . [CSA]
   Web of Science ®Google Scholar
• Henderson , B. D. 1970 . The Product Portfolio , Boston, MA : Boston Consulting Group .
   Google Scholar
• Ho , T. H. and Tang , C. S. 1998 . Product Variety Management: Research Advances , Boston, MA : Kluwer .
   Google Scholar
• Holland , J. H. 1992 . Adaptation in Natural and Artificial Systems , Cambridge, MA : MIT Press .
   Google Scholar
• Huffman , C. and Kahn , B. 1998 . Variety for sale: mass customization or mass confusion? . Journal of Retailing , 74 ( 4 ) : 491 – 513 . [CROSSREF]
   Web of Science ®Google Scholar
• Jiao , J. and Tseng , M. M. 1999 . A pragmatic approach to product costing based on standard time estimation . International Journal of Operations & Production Management , 19 ( 7 ) : 738 – 755 . [CROSSREF]
   Web of Science ®Google Scholar
• Jiao , J. and Tseng , M. M. 2004 . Customizability analysis in design for mass customization . Computer-Aided Design , 36 ( 8 ) : 745 – 757 . [CSA] [CROSSREF]
   Web of Science ®Google Scholar
• Jiao , J. and Zhang , Y. 2005 . Product portfolio identification based on association rule mining . Computer-Aided Design , 37 ( 2 ) : 149 – 172 . [CSA] [CROSSREF]
   Web of Science ®Google Scholar
• Jiao , J. , Zhang , L. and Pokharel , S. 2003 . “ Process platform planning for mass customization ” . In Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization , Munich : Technical University . CD-ROM
   Google Scholar
• Kaul , A. and Rao , V. R. 1995 . Research for product positioning and design decisions: an integrative review . International Journal of Research in Marketing , 12 ( 4 ) : 293 – 320 . [CROSSREF]
   Google Scholar
• Kohli , R. and Krishnamurti , R. 1987 . A heuristic approach to product design . Management Science , 33 ( 12 ) : 1523 – 1533 .
   Web of Science ®Google Scholar
• Kohli , R. and Sukumar , R. 1990 . Heuristics for product-line design using conjoint analysis . Management Science , 36 ( 12 ) : 1464 – 1478 .
   Web of Science ®Google Scholar
• Krishnan , V. and Ulrich , K. 2001 . Product development decisions: a review of the literature . Management Science , 47 ( 1 ) : 1 – 21 . [CROSSREF]
   Web of Science ®Google Scholar
• Lancaster , K. 1990 . The economics of product variety: a survey . Marketing Science , 9 ( 3 ) : 189 – 211 .
   Web of Science ®Google Scholar
• Li , H. and Azarm , S. 2002 . An approach for product line design selection under uncertainty and competition . Transactions of the ASME, Journal of Mechanical Design , 124 ( 3 ) : 385 – 392 . [CROSSREF]
   Web of Science ®Google Scholar
• Lilien , G. L. , Kotler , P. and Moorthy , K. S. 1992 . Marketing Models , Englewood Cliffs, NJ : Prentice-Hall .
   Google Scholar
• Markus , A. and Váncza , J. 1998 . Product line development with customer interaction . CIRP Annals , 47 ( 1 ) : 361 – 364 .
   Google Scholar
• McBride , R. D. and Zufryden , F. S. 1988 . An integer programming approach to the optimal product line selection problem . Marketing Science , 7 ( 2 ) : 126 – 140 .
   Web of Science ®Google Scholar
• Monroe , K. , Sunder , S. , Wells , W. A. and Zoltners , A. A. 1976 . “ A multi-period integer programming approach to the product mix problem ” . In Proceedings of the American Marketing Association Meeting , Edited by: Bernhardt , K. 493 – 497 . Chicago, IL : American Marketing Association .
   Google Scholar
• Moore , W. L. , Louviere , J. J. and Verma , R. 1999 . Using conjoint analysis to help design product platforms . Journal of Product Innovation Management , 16 ( 1 ) : 27 – 39 . [CROSSREF]
   Web of Science ®Google Scholar
• Morgan , L. O. , Daniels , R. L. and Kouvelis , P. 2001 . Marketing/manufacturing tradeoffs in product line management . IIE Transactions , 33 ( 11 ) : 949 – 962 . [CROSSREF]
   Web of Science ®Google Scholar
• Nair , S. K. , Thakur , L. S. and Wen , K. 1995 . Near optimal solutions for product line design and selection: beam search heuristics . Management Science , 41 ( 5 ) : 767 – 785 .
   Web of Science ®Google Scholar
• Otto , K. , Tang , V. and Seering , W. 2003 . Establishing quantitative economic value for features and functionality of new products and new services , MIT PDMA Toolbook II Ch. N available at http://hdl.handle.net/1721.1/3821. Last accessed March 15, 2004,
   Google Scholar
• Raman , N. and Chhajed , D. 1995 . Simultaneous determination of product attributes and prices and production processes in product-line design . Journal of Operations Management , 12 ( 3/4 ) : 187 – 204 . [CROSSREF]
   Google Scholar
• Robinson , W. T. 1988 . Marketing mix reactions to entry . Marketing Science , 7 ( 4 ) : 368 – 385 .
   Web of Science ®Google Scholar
• Shocker , A. D. and Srinivasan , V. 1979 . Multiattribute approaches for product concept evaluation and generation: a critical review . Journal of Marketing Research , 16 ( 2 ) : 159 – 180 .
   Web of Science ®Google Scholar
• Steiner , W. J. and Hruschka , H. 2002 . A probabilistic one-step approach to the optimal product line design problem using conjoint and cost data , Working Paper 4 available at http://www.bepress. com/roms/vol1/iss4/paper4. Last accessed March 15, 2004
   Google Scholar
• Sudharshan , D. , May , J. H. and Shocker , A. D. 1987 . A simulation comparison of methods for new product location . Marketing Science , 6 ( 2 ) : 182 – 201 .
   Web of Science ®Google Scholar
• Tarasewich , P. and Nair , S. K. 2001 . Designer-moderated product design . IEEE Transactions on Engineering Management , 48 ( 2 ) : 175 – 188 . [CROSSREF]
   Web of Science ®Google Scholar
• Train , K. E. 2003 . Discrete Choice Methods with Simulation , Cambridge, UK : Cambridge University Press .
   Google Scholar
• Urban , G. L. and Hauser , J. R. 1993 . Design and Marketing of New Products , Englewood Cliffs, NJ : Prentice-Hall .
   Google Scholar
• Warren , A. A. 1983 . Optimal control of the product portfolio , Ph.D. thesis Austin, TX : The University of Texas at Austin .
   Google Scholar
• Wedel , M. and Kamakura , W. A. 1998 . Market Segmentation: Conceptual and Methodological Foundations , Boston, MA : Kluwer .
   Google Scholar
• Wittink , D. R. and Cattin , P. 1989 . Commercial use of conjoint analysis: an update . Journal of Marketing , 53 ( 2 ) : 91 – 96 .
   Google Scholar
• Yano , C. and Dobson , G. 1998 . “ Profit optimizing product line design, selection and pricing with manufacturing cost considerations ” . In Product Variety Management: Research Advances , Edited by: Ho , T. -H. and Tang , C. S. 145 – 176 . Boston, MA : Kluwer Academic Publishers .
   Google Scholar
• Zeithaml , V. A. 1988 . Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence . Journal of Marketing , 52 ( 1 ) : 2 – 22 .
   Web of Science ®Google Scholar