270
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Managing on-air ad inventory in broadcast television

&
Pages 1107-1123 | Received 01 May 2007, Accepted 01 Dec 2007, Published online: 22 Oct 2008

References

  • Araman , V. F. and Popescu , I. 2005 . Stochastic revenue management models for media broadcasting , New York University . Working paper
  • Bitran , G. and Caldentey , R. 2003 . An overview of pricing models for revenue management . Manufacturing & Service Operations Management , 5 ( 3 ) : 203 – 230 .
  • Bitran , G. R. and Gilbert , S. M. 1996 . Managing hotel reservations with uncertain arrivals . Operations Research , 41 ( 1 ) : 35 – 49 .
  • Bollapragada , S. , Bussieck , M. R. and Mallik , S . 2004 . Scheduling commercial videotapes in broadcast television . Operations Research , 52 ( 5 ) : 679 – 689 .
  • Bollapragada , S. , Cheng , H. , Phillips , M. , Scholes , M. , Gibbs , T. and Humphreville , M. 2002 . NBC's optimization systems increase its revenues and productivity . Interfaces , 32 ( 1 ) : 47 – 60 .
  • Bollapragada , S. and Garbiras , M . 2004 . Scheduling commercials on broadcast television . Operations Research , 52 ( 3 ) : 337 – 345 .
  • Choi , S. 2006 . Group revenue management: a model for evaluating group profitability . Cornell Hotel and Restaurant Administration Quarterly , 47 ( 3 ) : 260 – 271 .
  • Chunovic , L. 2003 . Upfront a record 9.3 Bil . Television Week , 20 ( 21 ) : 25
  • Fisher , M. and Raman , A. 1996 . Reducing the cost of demand uncertainty through accurate response to early sales . Operations Research , 44 ( 1 ) : 87 – 99 .
  • Goodhardt , G. J. , Ehrenberg , A. S. C. and Collins , M. A. 1975 . The Television Audience: Patterns of Viewing , Westmead , , England : Saxon House .
  • Grego , M. and Lisotta , C. 2005 . Fox plots its upfront from catbird seat . Television Week , 24 ( 20 ) : 40
  • Headen , R. S. , Klompmaker , J. E. and Rust , R. T. 1979 . The duplication of viewing law and television media scheduling evaluation . Journal of Marketing Research , 16 : 333 – 340 .
  • Henry , M. D. and Rinne , H. J. 1984 . Predicting program shares in new time slots . Journal of Advertising Research , 24 ( 2 ) : 9 – 17 .
  • Higgins , J. M. 2005 . ABC: an upfront spoiler? . Broadcasting & Cable , 135 ( 28 ) : 6
  • Jones , J. and Koehler , G. J. 2002 . Combinatorial auctions using rule-based bids . Decision Support Systems , 34 ( 1 ) : 59 – 74 .
  • Lafayette , J. and Friedman , W. 2004 . CBS and ABC holdouts in slow upfront . Television Week , 23 ( 24 ) : 0 – 1 .
  • McCardle , K. F. , Rajaram , K. and Tang , C. S. 2004 . Advance booking discount programs under retail competition . Management Science , 50 ( 5 ) : 701 – 708 .
  • Nelson , E. and Vranica , S. 2003 . Demand is strong for time on TV . The Wall Street Journal , March 10, 2003
  • Reddy , S. K. , Aronson , J. E. and Stam , A. 1998 . SPOT: scheduling programs optimally for television . Management Science , 44 ( 1 ) : 83 – 102 .
  • Ross , S. 1996 . Stochastic Processes, , second edition , New York : Wiley .
  • Rust , R. T. and Echambadi , N. V. 1989 . Scheduling network television programs: a heuristic audience flow approach to maximizing audience share . Journal of Advertising , 18 ( 2 ) : 11 – 18 .
  • Savin , S. V. , Cohen , M. A. , Gans , N. and Katalan , Z. 2005 . Capacity management in rental businesses with two customer bases . Operations Research , 53 ( 4 ) : 617 – 631 .
  • Schwartz , Z. and Cohen , E. 2003 . Hotel revenue management with group discount room rates . Journal of Hospitality & Tourism Research , 27 ( 1 ) : 24 – 47 .
  • Steinberg , B. 2003 . TV's ‘upfront’ looks like a hit . The Wall Street Journal , May 12, 2003
  • Steinberg , B. 2004 . CBS tops 1903 upfront sales total . The Wall Street Journal , : B9 June 15, 2004
  • Steinberg , B. 2005 . Not desperate for ad commitments; thanks to strong ratings and subdued strategy, ABC wraps up its ‘upfront’ sale . The Wall Street Journal , June 1, 2005
  • Talluri , T. T. and Van Ryzin , G. J. 2004 . The Theory and Practice of Revenue Management , Kluwer .
  • Tang , C. S. , Rajaram , K. , Alptekinoglu , A. and Ou , J. 2004 . The benefits of advance booking discount programs: model and analysis . Management Science , 50 ( 4 ) : 465 – 478 .
  • Webster , J. G. 1985 . Program audience duplication: a study of television inheritance effects . Journal of Broadcasting & Electronic Media , 29 ( 2 ) : 121 – 133 .
  • Weng , K. and Parler , M. 1999 . Integrating early sales with production decisions: analysis and insights . IIE Transactions , 31 ( 11 ) : 1051 – 1060 .
  • Yano , C. A. and Lee , H. L. 1995 . Lot sizing with random yields: a review . Operations Research , 43 ( 2 ) : 311 – 334 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.