References
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- Makridakis , S. , and Wheelwright S. C. , Interactive Forecasting: Univariate and Multivariate Methods, 2nd ed. , Holden-Day , San Francisco ( 1978 ) .
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- Weymes , E. , A Report on Trippage Rates of Carbonated Soft Drinks , The Retail Development Centre, Cranfield School of Management , Cranfield , U.K. ( 1978 ) .