References
- Beijing Declaration and Platform for Action. (1995). UN. Retrieved from https://www.un.org/womenwatch/daw/beijing/platform/
- Cameron, D. (2006). On language and sexual politics. UK: Routledge.
- Convention on the elimination of all forms of discrimination against women [CEDAW]. (1979). UN. Retrieved from https://www.un.org/womenwatch/daw/cedaw/
- Danish Consumer Ombudsman. (2012a). Retningslinjer om kønsrelateret reklame af 1. April 2012 [Guidelines on gender-related advertising of April 1, 2012]. Retrieved from https://www.forbrugerombudsmanden.dk/retningslinjer-og-vejledninger/
- Danish Consumer Ombudsman. (2012b). Reklamer ikke egnet til at fremme kønsdiskrimination [Advertisements not suitable to promote gender-discrimination]. Retrieved from http://www.forbrugerombudsmanden.dk/find-sager/markedsfoeringsloven/sager-efter-markedsfoeringsloven/diskrimination/diskriminerenderekla/reklamer-ikke-egnet-til-at-fremme-koensdiskrimination/
- Danish Consumer Ombudsman. (2014a, November 19). Phone interview with chief consultant. Copenhagen.
- Danish Consumer Ombudsman. (2014b). Et markedsføringstiltag med erotisk indhold var ikke i strid med god skik [A marketing initiative with erotic content was not contrary to good practice]. Retrieved from http://www.forbrugerombudsmanden.dk/find-sager/markedsfoeringsloven/sager-efter-markedsfoeringsloven/diskrimination/diskriminerenderekla/markedsfoeringstiltag-med-erotisk-indhold/
- Danish Consumer Ombudsman. (2014c). Letpåklædt bagdel i reklame var i orden [Lightly dressed buttocks in advertisement were in order]. Retrieved from http://www.forbrugerombudsmanden.dk/find-sager/markedsfoeringsloven/sager-efter-markedsfoeringsloven/diskrimination/diskriminerenderekla/letpaaklaedt-bagdel/
- Danish Consumer Ombudsman. (2017, February 3). Phone interview with legal advisor. Copenhagen.
- Danish Consumer Ombudsman. (2020, May 27). Correspondence with legal advisor. Copenhagen.
- European Commission. (2010). Advisory committee on equal opportunities for women and Men. Opinion on “breaking gender stereotypes in the media. Social Europe.
- Foucault, M. (1982). The subject and power. Critical Inquiry, 8(4), 777–795.
- Gallagher, M. (2001). Gender setting. New agendas for media monitoring and advocacy. London: Zed Books.
- Gill, R. (2007). Gender and the media. Polity Press: Cambridge.
- Giomi, E., Sansonetti, S., & Tota, A. L. (2013). Women and girls as subjects of media’s attention and advertisement campaigns: The situation in Europe, best practices and legislations. Bruxelles: European Parliament. Retrieved from http://www.europarl.europa.eu/RegData/etudes/etudes/join/2013/474442/IPOL-FEMM_ET(2013)474442_EN.pdf
- Grau, S. L., & Zotos, Y. C. (2016). Gender stereotypes in advertising: A review of current research. International Journal of Advertising, 35(5), 761–770.
- Hirdman, A. (2004). Mirrored masculinity? Turning the perspective of sexualization and representation around. Nikk Magasin, 3, 8–11.
- Kosunen, N., Asikainen, A.-R., Gústafsdóttir, G., Haggrén, H., & Lång, K. (2017). Regulation of gender-discriminatory advertising in the Nordic countries. Nordic Council of Ministers. Denmark: Rosendahls.
- Lazar, M. M. (2005). Politicizing gender in discourse: Feminist critical discourse analysis as political perspective and praxis. In M. M. Lazar (Ed.), Feminist critical discourse analysis (pp. 1–28). UK: Palgrave Macmillan.
- Meier, I. (2012). Concepts of sexism. Ending gender stereotyping and sexist portrayals in advertising. FemCities Conference, 2012, 8–13. Retrieved from https://www.wien.gv.at/menschen/frauen/pdf/femcities-englisch-2012.pdf
- Mills, S. (2008). Language and Sexism. UK: Cambridge University Press.
- Mills, S., & Mullany, L. (2011). Language, gender and feminism. Theory, methodology and practice. London, UK: Routledge.
- Schroeder, J. E., & Borgerson, J. L. (1998). Marketing images of gender: A visual analysis. Consumption Markets & Culture, 2(2), 161–201.
- Swedish Women’s Lobby. (2016). Sexist advertisement in the Nordic countries – An evaluation of regulations and implementation. Retrieved from http://sverigeskvinnolobby.se/en/wp-content/uploads/sites/2/2013/10/Sexist-advertisement-in-the-Nordic-countries.pdf
- Talbot, M. M. (2010). Language and Gender (2nd ed.). Cambridge: Polity Press.
- Williamson, J. (2003, May 31). Sexism with an alibi. The Guardian. Retrieved from http://www.theguardian.com/media/2003/may/31/advertising.comment
- Woodzicka, J. A., & Ford, T. E. (2010). A framework for thinking about the (not-so-funny) effects of sexist humor. Europe’s Journal of Psychology, 6(3), 174–195.