NOTES AND REFERENCES
- Ronald , Coase H. 1937 . ‘The nature of the firm’ . Economica , 4 ( new series ) : 386 – 405 .
- For a thorough and readable overview of the variety of contracts involved in business activities, see John A. Kay, foundations of Corporate Success, Oxford University Press, Oxford, 1993.
- Oliver , Williamson E. 1975 . Markets and Hierarchies , New York : Free Press . Oliver E. Williamson, The Economic Institutions of Capitalism, Free Press, New York, 1985.
- Kenneth , Arrow J. 1962 . “ ‘Economic welfare and the allocation of resources for invention’ ” . In The Rate and Direction of Inventive Activity , Princeton, NJ : National Bureau of Economic Research, Princeton University Press .
- Geoffrey , Hodgson M. 1988 . Economics and Institutions , 174 Oxford : Polity Press .
- Roger Douglas, Unfinished Business, Random House, Auckland, 1993, chapter 5.
- For a study of franchising from the standpoint of the New Institutional Economics, see Anthony W. Dnes, Franchising: A Case Study Approach, Avebury, Aldershot, 1992.
- For a detailed discussion of the economics of coordination, see George B. Richardson, Information and Investment, Oxford University Press, Oxford, 1960 (second edition, 1990).
- The role of voice as a coordination tool is discussed in Albert O. Hirschman, Exit, Voice and Loyalty, Harvard University Press, Cambridge, MA, 1970.
- Such a view of knowledge is epitomised by the work of Paul K. Feyerabend, Against Method: Outline of an Anarchistic Theory of Knowledge, London, New Left Books, London, 1975.
- Williamson, 1975, op. cit.