31
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

An expanded, integrated model for determining audience exposure to television

Pages 401-418 | Accepted 01 Mar 1993, Published online: 18 May 2009

References

  • Adams , W.J. , Eastman , S.T. , Horney , L.J. and Popovich , M. N. 1983 . The cancellation and manipulation of network television prime‐time programs . Journal of Communication , 33 (1) : 10 – 28 .
  • Aiken , E. G. and Affe , R. B. 1993 . “ Independent station programming ” . In Broadcast/cable programming , (4th ed.) , Edited by: Eastman , S. T. 216 – 241 . Belmont, CA : Wadsworth .
  • Barwise , T. P. 1986 . Repeat‐viewing of prime‐time TV series . Journal of Advertising Research , 26 (4) : 9 – 14 .
  • Bates , B. J. Concentration in local television markets . Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication . Washington, DC. August ,
  • Bellamy , R. V. , McDonald , D. G. and Walker , J. R. 1990 . The spin‐off as television program form and strategy . Journal of Broadcasting & Electronic Media , 34 : 283 – 297 .
  • Boemer , M. L. 1987 . Correlating lead‐in show ratings with local television news ratings . Journal of Broadcasting & Electronic Media , 31 : 89 – 94 .
  • Davis , D. M. and Walker , J. R. 1990 . Countering the new media: The resurgence of share maintenance in primetime network television . Journal of Broadcasting & Electronic Media , 34 : 487 – 493 .
  • Ferguson , D. A. 1992 . Channel repertoire in the presence of remote control devices, VCRs and cable television . Journal of Broadcasting & Electronic Media , 36 : 83 – 91 .
  • Goodhardt , G.J. , Ehrenberg , A. S. C. and Collins , M. A. 1975 . The television audience: Patterns of viewing , Farnborough, , England : Saxon House .
  • Goodhardt , G. J. , Ehrenberg , A. S. C. and Collins , M. A. 1987 . The television audience: Patterns of viewing , (2nd ed.) , Aldershot, , England : Gower .
  • Haldi , J. A. and Eastman , S. T. 1993 . “ Affiliated station programming ” . In Broadcast/cable programming , (4th ed.) , Edited by: Eastman , S. T. 189 – 215 . Belmont, CA : Wadsworth .
  • Headen , R. S. , Klompmaker , J. E. and Rust , R. T. 1979 . The duplication of viewing law and television media schedule evaluation . Journal of Marketing Research , 16 : 333 – 340 .
  • Heeter , C. 1985 . Program selection with abundance of choice: A process model . Human Communication Research , 12 : 126 – 152 .
  • Heeter , C. 1988 . “ The choice process model ” . In Cableviewing , Edited by: Heeter , C. and Greenberg , B. S. 11 – 32 . Norwood, NJ : Ablex .
  • McDonald , D. G. and Schechter , R. 1988 . Audience role in the evolution of fictional television content . Journal of Broadcasting & Electronic Media , 32 : 61 – 71 .
  • 1991 . “ Nielsen Station Index ” . In Report on syndicated programs: May 1991 , Northbrook, IL : Nielsen Media Research .
  • Tiedge , J. T. and Ksobiech , K. J. 1986 . The “lead‐in” strategy for prime‐time TV: Does it increase the audience? . Journal of Communication , 36 (3) : 51 – 63 .
  • Tiedge , J. T. and Ksobiech , K. J. 1988 . The sandwich programming strategy: A case of audience flow . Journalism Quarterly , 65 : 376 – 383 .
  • von Soosten , J. 1993 . “ Domestic syndication ” . In Broadcast/cable programming , (4th ed.) , Edited by: Eastman , S. T. 80 – 110 . Belmont, CA : Wadsworth .
  • Wakshlag , J. J. , Agostino , D. E. , Terry , H. A. , Driscoll , P. and Ramsey , B. 1983 . Television news viewing and network affiliation changes . Journal of Broadcasting & Electronic Media , 27 : 53 – 67 .
  • Walker , J. R. 1988 . Inheritance effects in the new media environment . Journal of Broadcasting & Electronic Media , 32 : 391 – 401 .
  • Webster , J. G. 1985 . Program audience duplication: A study of television inheritance effects . Journal of Broadcasting & Electronic Media , 29 : 121 – 133 .
  • Webster , J. G. and Lichty , L. W. 1991 . Ratings analysis: Theory and practice , Hillsdale, NJ : Erlbaum .
  • Webster , J. G. and Newton , G. D. 1988 . Structural determinants of the television news audience . Journal of Broadcasting & Electronic Media , 32 : 381 – 389 .
  • Webster , J. G. and Wang , T. Y. 1992 . Structural determinants of exposure to television: The case of repeat viewing . Journal of Broadcasting & Electronic Media , 36 : 125 – 136 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.