1,334
Views
16
CrossRef citations to date
0
Altmetric
Articles

Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations

, , &
Pages 86-102 | Received 04 Jul 2015, Accepted 23 Aug 2015, Published online: 24 Feb 2016

References

  • Aaker, D. A. (1996). Measuring brand equity: Across products and markets. California Management Review, 38(3), 102–120. doi: 10.2307/41165845
  • Al-Sulaiti, K. I., & Baker, M. J. (1998). Country of origin effects: A literature review. Marketing Intelligence and Planning, 16(3), 150–199. doi: 10.1108/02634509810217309
  • Ali, R., Lynch, R., Melewar, T. C., & Jin, Z. (2015). The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review. Journal of Business Research, 68(5), 1105–1117. doi: 10.1016/j.jbusres.2014.10.013
  • Altbach, P. G., & Knight, J. (2007). The internationalization of higher education: Motivations and realities. Journal of Studies in International Education, 11(3/4), 290–305. doi: 10.1177/1028315307303542
  • Amonini, C., Keogh, J., & Sweeney, J. C. (1998). The dual nature of country-of-origin effects: A study of Australian consumers’ evaluations. Australasian Marketing Journal (AMJ), 6(2), 13–27. doi: 10.1016/S1441-3582(98)70246-0
  • Balabanis, G., Mueller, R., & Melewar, T. C. (2002). The human values’ lenses of country of origin images. International Marketing Review, 19(6), 582–610. doi: 10.1108/02651330210451935
  • Bamert, T., & Wehrli, H. P. (2005). Service quality as an important dimension of brand equity in Swiss services industries. Managing Service Quality: An International Journal, 15(2), 132–141. doi: 10.1108/09604520510585325
  • Biel, A. L. (1992). How brand image drives brand equity. Journal of Advertising Research, 32(6), 6–12.
  • Bilkey, W. J., & Ness, E. (1982). Country-of-origin effects on product evaluations. Journal of International Business Studies, 13(1), 89–100. doi: 10.1057/palgrave.jibs.8490539
  • Bourke, A. (2000). A model of the determinants of international trade in higher education. The Service Industries Journal, 20(1), 110–138. doi: 10.1080/02642060000000007
  • Buil, I., Martinez, E., & de Chernatony, L. (2013). The influence of brand equity on consumer responses. Journal of Consumer Marketing, 30(1), 62–74. doi: 10.1108/07363761311290849
  • C-BERT. (2015). Branch campus listing (updated June 8, 2015). Retrieved from http://www.globalhighered.org/branchcampuses.php
  • Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. doi: 10.1108/00251741211216250
  • Christodoulides, G., & de Chernatony, L. (2010). Consumer-based brand equity conceptualization and measurement: A literature review. International Journal of Research in Marketing, 52(1), 43–66.
  • Conard, M. J., & Conard, M. A. (2000). An analysis of academic reputation as perceived by consumers of higher education. Journal of Marketing for Higher Education, 9(4), 69–80. doi: 10.1300/J050v09n04_05
  • Cubillo, J. M., Sánchez, J., & Cervino, J. (2006). International students’ decision-making process. International Journal of Educational Management, 20(2), 101–115.
  • Deephouse, D. L., & Carter, S. M. (2005). An examination of differences between organizational legitimacy and organizational reputation. Journal of Management Studies, 42(2), 329–360. doi: 10.1111/j.1467-6486.2005.00499.x
  • Deephouse, D. L., & Suchman, M. (2008). Legitimacy in organizational institutionalism. In R. Greenwood, C. Oliver, K. Sahlin, & R. Suddaby (Eds.), The SAGE handbook of organizational institutionalism (pp. 49–77). Los Angeles, CA: Sage.
  • Dinnie, K. (2004). Country-of-origin 1965–2004: A literature review. Journal of Customer Behaviour, 3(2), 165–213. doi: 10.1362/1475392041829537
  • Ferguson, T. D., Deephouse, D. L., & Ferguson, W. L. (2000). Do strategic groups differ in reputation? Strategic Management Journal, 21(12), 1195–1214. doi: 10.1002/1097-0266(200012)21:12<1195::AID-SMJ138>3.0.CO;2-R
  • Fombrun, C. (1996). Reputation: Realizing value from the corporate image. Boston, MA: Harvard Business School Press.
  • Foroudi, P., Melewar, T. C., & Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269–2281. doi: 10.1016/j.jbusres.2014.06.015
  • Gray, E. R., & Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695–702. doi: 10.1016/S0024-6301(98)00074-0
  • Hamzaoui-Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, 64(9), 973–978. doi: 10.1016/j.jbusres.2010.11.020
  • Han, C. M. (1989). Country image: Halo or summary construct? Journal of Marketing Research, 26(2), 222–229. doi: 10.2307/3172608
  • Han, C. M., & Terpstra, V. (1988). Country-of-origin effects for uni-national and bi-national products. Journal of International Business Studies, 19(2), 235–255. doi: 10.1057/palgrave.jibs.8490379
  • Häubl, G. (1996). A cross home investigation of the effects of country of origin and brand name on the evaluation of a new car. International Marketing Review, 13(5), 76–97. doi: 10.1108/02651339610131405
  • Hemsley-Brown, J. (2012). ‘The best education in the world’: Reality, repetition or cliché? International students’ reasons for choosing an English university. Studies in Higher Education, 37(8), 1005–1022. doi: 10.1080/03075079.2011.562286
  • Hemsley-Brown, J., & Goonawardana, S. (2007). Brand harmonization in the international higher education market. Journal of Business Research, 60(9), 942–948. doi: 10.1016/j.jbusres.2007.01.019
  • Herbig, P., Milewicz, J., & Golden, J. (1994). A model of reputation building and destruction. Journal of Business Research, 31(1), 23–31. doi: 10.1016/0148-2963(94)90042-6
  • Heslop, L. A., & Papadopoulos, N. (1993). But who knows where or when: Reflections on the images of countries and their products. In N. Papadopoulos & L. A. Heslop (Eds.), Product-country images: Impact and role in international marketing (pp. 39–75). Abingdon: Haworth Press.
  • Hoyt, J., & Howell, S. (2012). Why students choose the branch campus of a large university. The Journal of Continuing Higher Education, 60(2), 110–116. doi: 10.1080/07377363.2012.687304
  • Huang, F. (2007). Internationalization of higher education in the developing and emerging countries: A focus on transnational higher education in Asia. Journal of Studies in International Education, 11(3/4), 421–432. doi: 10.1177/1028315307303919
  • Javalgi, R. G., Cutler, B. D., & Winans, W. A. (2001). At your service! Does country of origin research apply to services? Journal of Services Marketing, 15(7), 565–582. doi: 10.1108/08876040110407491
  • Kim, H., Kim, W., & An, A. (2003). The effect of consumer-based brand equity on firms’ financial performance. Journal of Consumer Marketing, 20(4), 335–351. doi: 10.1108/07363760310483694
  • Kim, H., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism Management, 26(4), 549–560. doi: 10.1016/j.tourman.2004.03.010
  • Landrum, R., Turrisi, R., & Harless, C. (1998). University image: The benefits of assessment and modelling. Journal of Marketing for Higher Education, 9(1), 53–68. doi: 10.1300/J050v09n01_05
  • Lane, J. E. (2011). Importing private higher education: International branch campuses. Journal of Comparative Policy Analysis: Research and Practice, 13(4), 367–381. doi: 10.1080/13876988.2011.583106
  • Lien, D., & Wang, Y. (2012). The effects of a branch campus. Education Economics, 20(4), 386–401. doi: 10.1080/09645292.2010.488488
  • Lin, L., & Chen, C. (2006). The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan. Journal of Consumer Marketing, 23(5), 248–265. doi: 10.1108/07363760610681655
  • Marginson, S. (2006). Dynamics of national and global competition in higher education. Higher Education, 52(1), 1–39. doi: 10.1007/s10734-004-7649-x
  • Maringe, F. (2009). Strategies and challenges of internationalization in HE: An exploratory study of UK universities. International Journal of Educational Management, 23(7), 553–563.
  • Mazzarol, T., Soutar, G. N., & Seng, M. S. Y. (2003). The third wave: Future trends in interhome education. International Journal of Educational Management, 17(3), 90–99.
  • Melewar, T. C. (2003). Determinants of the corporate identity construct: A review of the literature. Journal of Marketing Communications, 9(4), 195–220. doi: 10.1080/1352726032000119161
  • Michaelis, M., Woisetschläger, D. M., Backhaus, C., & Ahlert, D. (2008). The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers. International Marketing Review, 25(4), 404–422. doi: 10.1108/02651330810887468
  • Miller-Idriss, C., & Hanauer, E. (2011). Transnational higher education: Offshore campuses in the Middle East. Comparative Education, 47(2), 181–207. doi: 10.1080/03050068.2011.553935
  • Morrish, S. C., & Lee, C. (2011). Country of origin as a sustainable competitive advantage: The case for international higher education institutions in New Zealand. Journal of Strategic Marketing, 19(6), 517–529. doi: 10.1080/0965254X.2011.599497
  • Mourad, M., Ennew, C., & Kortam, W. (2011). Brand equity in higher education. Marketing Intelligence and Planning, 29(4), 403–420. doi: 10.1108/02634501111138563
  • Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutions in students’ retention decisions. International Journal of Educational Management, 15(6), 303–311.
  • Palacio, A. B., Meneses, G. D., & Perez, P. J. P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486–505. doi: 10.1108/09578230210440311
  • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50. doi: 10.2307/1251430
  • Parkvithee, N., & Miranda, M. J. (2012). The interaction effect of country-of-origin, brand equity and purchase involvement on consumers purchase intentions of clothing labels. Asia Pacific Journal of Marketing and Logistics, 24(1), 7–22. doi: 10.1108/13555851211192678
  • Pecotich, A., Pressley, M., & Roth, D. (1996). The impact of country of origin in the retail service context. Journal of Retailing and Consumer Services, 3(4), 213–224. doi: 10.1016/0969-6989(95)00080-1
  • Peterson, R. A., & Jolibert, J. P. (1995). A meta-analysis of country of origin effects. Journal of International Business Studies, 26(4), 883–900. doi: 10.1057/palgrave.jibs.8490824
  • Quinn, A., Lemay, G., Larsen, P., & Johnson, D. M. (2009). Service quality in higher education. Total Quality Management, 20(2), 139–152. doi: 10.1080/14783360802622805
  • Said, H., Badru, B. B., & Shahid, M. (2011). Confirmatory factor analysis (CFA) for testing validity and reliability instrument in the study of education. Australian Journal of Basic and Applied Sciences, 5(12), 1098–1193.
  • Shams, F., & Huisman, J. (2012). Managing offshore branch campuses: An analytical framework for institutional strategies. Journal of Studies in International Education, 16(2), 106–127. doi: 10.1177/1028315311413470
  • Shams, F., & Huisman, J. (2014). The role of institutional dual embeddedness in the strategic local adaptation of international branch campuses: Evidence from Malaysia and Singapore. Studies in Higher Education, doi:10.1080/03075079.2014.966669
  • Stanton, M., & Veale, R. (2009, November 30 December 2). Decomposing county of origin dimensions for services: An investigation into perceptions of service quality in a transnational setting. Proceedings of Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.
  • Swan, M. (2014, June 23). British Universities in the UAE told not to mislead students. The National. Retrieved from http://www.thenational.ae/uae/education/british-universities-in-the-uae-told-not-to-mislead-students
  • Veale, R. C., & Quester, P. G. (2010, November 29 December 1). Decomposing country of origin for services: A conceptual model. Proceedings of Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand.
  • Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review, 12(4), 357–387. doi: 10.1057/crr.2009.26
  • Wilkins, S., Balakrishnan, M. S., & Huisman, J. (2012a). Student choice in higher education: Motivations for choosing to study at an international branch campus. Journal of Studies in International Education, 16(5), 413–433. doi: 10.1177/1028315311429002
  • Wilkins, S., Balakrishnan, M. S., & Huisman, J. (2012b). Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates. Journal of Higher Education Policy and Management, 34(5), 543–556. doi: 10.1080/1360080X.2012.716003
  • Wilkins, S., & Huisman, J. (2011). International student destination choice: The influence of home campus experience on the decision to consider branch campuses. Journal of Marketing for Higher Education, 21(1), 61–83. doi: 10.1080/08841241.2011.573592
  • Wilkins, S., & Huisman, J. (2012). The international branch campus as transnational strategy in higher education. Higher Education, 64(5), 627–645. doi: 10.1007/s10734-012-9516-5
  • Wilkins, S., & Huisman, J. (2013). Student evaluation of university image attractiveness and its impact on student attachment to international branch campuses. Journal of Studies in International Education, 17(5), 607–623. doi: 10.1177/1028315312472984
  • Wilkins, S., & Huisman, J. (2014). Corporate images’ impact on consumers’ product choices: The case of multinational foreign subsidiaries. Journal of Business Research, 67(10), 2224–2230. doi: 10.1016/j.jbusres.2014.01.003
  • Wilkins, S., & Huisman, J. (2015). Factors affecting university image formation among prospective higher education students: The case of international branch campuses. Studies in Higher Education, 40(7), 1256–1272. doi: 10.1080/03075079.2014.881347
  • Wilson, R. (1985). Reputations in games and markets. In A. E. Roth (Ed.), Game-theoretic models of bargaining (pp. 65–84). New York, NY: Cambridge University Press.
  • Yap, B. W., & Khong, K. W. (2006). Examining the effects of customer service management (CSM) on perceived business performance via structural equation modeling. Applied Stochastic Models in Business and Industry, 22(5), 587–605. doi: 10.1002/asmb.648
  • Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does image of county-of-origin matter to brand equity? Journal of Product and Brand Management, 16(1), 38–48. doi: 10.1108/10610420710731142
  • Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211. doi: 10.1177/0092070300282002
  • Yoon, E., Guffey, H. G., & Kijewski, V. (1993). The effects of information and company reputation on intentions to buy a business service. Journal of Business Research, 27(3), 215–228. doi: 10.1016/0148-2963(93)90027-M

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.