Journal of Marketing for Higher Education, Volume 26, Issue 1 (2016)

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Journal of Marketing for Higher Education, Volume 26, Issue 1 (2016)

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Articles

Article
Designing a predictive model of student satisfaction in online learning
Sanjai K Parahoo, Mohammad Issack Santally, Yousra Rajabalee & Heather Lea Harvey
Pages: 1-19
Published online: 21 Oct 2015
AbstractforDesigning a predictive model of student satisfaction in online learning | Full Text | References | PDF (1.5 MB)
  • 3108 Views
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Article
Strategic and bonding effects of enhancing the student feedback process
Nadine M. Robinson & Kevin G. Celuch
Pages: 20-40
Published online: 16 Mar 2016
AbstractforStrategic and bonding effects of enhancing the student feedback process | Full Text | References | PDF (1.5 MB)
  • 697 Views
  • 12 CrossRef citations
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Article
‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector
Carl Jon Way NG
Pages: 41-63
Published online: 24 Mar 2016
Abstractfor‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector | Full Text | References | PDF (1.5 MB)
  • 960 Views
  • 18 CrossRef citations
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Article
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Kristiina Herold, Anssi Tarkiainen & Sanna Sundqvist
Pages: 64-85
Published online: 16 Mar 2016
AbstractforHow the source of word-of-mouth influences information processing in the formation of brand attitudes | Full Text | References | PDF (1.6 MB)
  • 1360 Views
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Article
Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations
Chiu Mei Chee, Muhammad Mohsin Butt, Stephen Wilkins & Fon Sim Ong
Pages: 86-102
Published online: 24 Feb 2016
AbstractforCountry of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations | Full Text | References | PDF (1.2 MB)
  • 1334 Views
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Article
Individual attitudes and social influences on college students’ intent to participate in study abroad programs
Liz C. Wang, John (Jack) Gault, Paul Christ & Patricia A. Diggin
Pages: 103-128
Published online: 17 Mar 2016
AbstractforIndividual attitudes and social influences on college students’ intent to participate in study abroad programs | Full Text | References | PDF (1.9 MB)
  • 1192 Views
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