903
Views
4
CrossRef citations to date
0
Altmetric
Articles

Student-perceived organizational support and perceived employability in the marketing of higher education

ORCID Icon, ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 266-281 | Received 17 Feb 2017, Accepted 22 Nov 2017, Published online: 26 Jun 2018

References

  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. doi: 10.1007/BF02723327
  • Beerli Palacio, A., Díaz Meneses, G., & Pérez Pérez, P. J. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486–505. doi: 10.1108/09578230210440311
  • Berens, G., Van Riel, C., & Bruggen, G. (2005, July). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, 69, 35–48. doi: 10.1509/jmkg.69.3.35.66357
  • Bergami, M., & Bagozzi, R. P. (2000). Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. British Journal of Social Psychology, 39, 555–577. doi: 10.1348/014466600164633
  • Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76–88. doi: 10.1509/jmkg.67.2.76.18609
  • Bigne-Alcañiz, E., & Currás-Pérez, R. (2008). ¿Influye la imagen de responsabilidad social en la intención de compra? El papel de la identificación del consumidor con la empresa [Does corporate social responsibility image influence on purchase intent? The role of consumer-company identification]. Universia Business Review, 19, 10–23.
  • Bush, V., Ferrell, O. C., & Thomas, J. L.Jr. (1998). Marketing the business school: An exploratory investigation. Journal of Marketing Education, 20(1), 16–23. doi: 10.1177/027347539802000103
  • Comm, C. L., & Labay, D. G. (1997). Repositioning colleges using changing student quality perceptions: An exploratory analysis. Journal of Marketing for Higher Education, 7(4), 21–34. doi: 10.1300/J050v07n04_02
  • Cronbach, L. J. (1951). Coefficient alpha and the internal consistency of tests. Psychometrika, 16, 297–334. doi: 10.1007/BF02310555
  • Cropanzano, R., & Mitchell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31(6), 874–900. doi: 10.1177/0149206305279602
  • Deshields, O. W.Jr, Kara, A., & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: Applying Herzberg’s two factor theory. International Journal of Educational Management, 19(2), 128–139.
  • Eisenberger, R., Huntington, R., Hutchinson, S., & Sowa, D. (1986). Perceived organizational support. Journal of Applied Psychology, 71, 500–507. doi: 10.1037/0021-9010.71.3.500
  • Fielder, J. S., Hilton, C. B., & Motes, W. H. (1993). Educational services marketing: A proposed system for enhanced recruitment of students. Journal of Professional Services Marketing, 8, 191–205. doi: 10.1300/J090v08n02_17
  • Ghosh, A., Javalgi, R., & Whipple, T. (2008). Service strategies for higher educational institutions based on student segmentation. Journal of Marketing for Higher Education, 17(2), 238–255. doi: 10.1080/08841240801912641
  • Helgesen, O. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50–78. doi: 10.1080/08841240802100188
  • Hillage, J., & Pollard, E. (1998). Employability. Developing a framework for policy analysis. DFEE Research Briefing, 85. Sussex: Institute for Employment Studies.
  • Kurtessis, J. N., Eisenberger, R., Ford, M. T., Buffardi, L. C., Stewart, K. A., & Adis, C. S. (2017). Perceived organizational support: A meta-analytic evaluation of organizational support theory. Journal of Management, 43(6), 1854–1884. doi: 10.1177/0149206315575554
  • Landrum, R. E., Turrisi, R., & Harless, C. (1999). University image: The benefits of assessment and modelling. Journal of Marketing for Higher Education, 9(1), 53–68. doi: 10.1300/J050v09n01_05
  • Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 140, 1–55.
  • Luque, T., & Del Barrio, S. (2007, January). Análisis del valor de las percepciones de los clientes en el diagnóstico estratégico de la universidad [Analysis of the value of the customer’s perceptions in university strategic planning]. Paper presented at the International Congress Marketing Trends, Paris.
  • Luque Martínez, T., & Doña Toledo, L. (2013). What do graduates think? An analysis of intention to repeat the same studies and university. Journal of Marketing for Higher Education, 23(1), 62–89. doi: 10.1080/08841241.2013.812589
  • Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science, 32(1), 3–19. doi: 10.1177/0092070303258971
  • Maringe, F. (2006). University & course choice: Implications for positioning recruitment and marketing. International Journal of Educational Management, 20(6), 466–479.
  • Marzo-Navarro, M., Pedraja-Iglesias, M., & Rivera-Torres, P. (2005). A new management element for universities: Satisfaction with the offered courses. International Journal of Educational Management, 19(6), 505–526.
  • Putrevu, S., & Lord, K. R. (1994). Comparative and noncomparative advertising: Attitudinal effects under cognitive and affective involvement conditions. Journal of Advertising, 23(2), 77–91. doi: 10.1080/00913367.1994.10673443
  • Revelle, W. (2015). Psych: Procedures for psychological, psychometric, and personality research (R package; Version 1.5.6) [Computer software]. Retrieved from https://cran.r-project.org/web/packages/psych/index.html
  • Riggle, R. J., Edmondson, D. R., & Hansen, J. D. (2009). A meta-analysis of the relationship between perceived organizational support and job outcomes: 20 years of research. Journal of Business Research, 62, 1027–1030. doi: 10.1016/j.jbusres.2008.05.003
  • Rosseel, Y., Oberski, D., Bynes, J., Vanbrabant, L., Savalei, V., Merkle, E., … Barendse, M. (2015). Lavaan: Latent variable analysis (R package; Version 0.5-20) [Computer software]. Retrieved from https://cran.r-project.org/web/packages/lavaan/lavaan.pdf
  • Rothwell, A., Jewell, S., & Hardie, M. (2009). Self-perceived employability: Investigating the responses of post-graduate students. Journal of Vocational Behaviour, 75, 152–161. doi: 10.1016/j.jvb.2009.05.002
  • Schlesinger, W., Cervera, A., & Pérez-Cabañero, C. (2016, February). Sticking with your university: The importance of satisfaction, trust, image, and shared values. Studies in Higher Education, 5079, 1–17.
  • Scott, S. G., & Lane, V. R. (2000). A stakeholder approach to organizational identity. The Academy of Management Review, 25(1), 43–62. doi: 10.5465/amr.2000.2791602
  • Standifird, S. S. (2005). Reputation among peer academic institutions: An investigation of the US News and World Report’s rankings. Corporate Reputation Review, 8(3), 233–244. doi: 10.1057/palgrave.crr.1540252
  • Storen, L. A., & Aamodt, P. O. (2010). The quality of higher education and employability of graduates. Quality in Higher Education, 16(3), 297–313. doi: 10.1080/13538322.2010.506726
  • Trullas, I., & Enache, M. (2011). Theoretical analysis of the antecedents and the consequences of students’ identification with their university and their perception of quality. Intangible Capital, 7(1), 170–212. doi: 10.3926/ic.2011.v7n1.p170-212
  • United Nations Educational, Scientific and Cultural Organization (UNESCO). (1991). The role of higher education in society: Quality and pertinence. Paris: Author.
  • Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement and theory. Corporate Reputation Review, 12(4), 357–387. doi: 10.1057/crr.2009.26

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.