Journal of Marketing for Higher Education, Volume 28, Issue 2 (2018)

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Journal of Marketing for Higher Education, Volume 28, Issue 2 (2018)

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Articles

Article
Undergraduate choice of major and major satisfaction: an expanded role for personality measures
Andrew Pritchard, Julie Fudge, Elizabeth Crisp Crawford & Jeremy Jackson
Pages: 155-174
Published online: 28 Feb 2018
AbstractforUndergraduate choice of major and major satisfaction: an expanded role for personality measures | Full Text | References | PDF (1.4 MB)
  • 1200 Views
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Article
Marketing your university on social media: a content analysis of Facebook post types and formats
Adam Peruta & Alison B. Shields
Pages: 175-191
Published online: 26 Feb 2018
AbstractforMarketing your university on social media: a content analysis of Facebook post types and formats | Full Text | References | PDF (1.1 MB)
  • 9095 Views
  • 24 CrossRef citations
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Article
Personalizing twitter communication: an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education
Jenna Marie Condie, Ivett Ayodele, Sabirah Chowdhury, Shelley Powe & Anna Mary Cooper
Pages: 192-209
Published online: 01 Apr 2018
AbstractforPersonalizing twitter communication: an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education | Full Text | References | PDF (1.3 MB)
  • 724 Views
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Article
Co-creation in higher education: towards a conceptual model
Mollie Dollinger, Jason Lodge & Hamish Coates
Pages: 210-231
Published online: 27 Apr 2018
AbstractforCo-creation in higher education: towards a conceptual model | Full Text | References | PDF (1.7 MB)
  • 6630 Views
  • 45 CrossRef citations
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Article
Media relations and universities: an assessment of digital newsrooms
Nicole M. Lee & Patrick F. Merle
Pages: 232-246
Published online: 24 Apr 2018
AbstractforMedia relations and universities: an assessment of digital newsrooms | Full Text | References | PDF (1 MB)
  • 913 Views
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Article
A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
Melissa James-MacEachern
Pages: 247-265
Published online: 11 May 2018
AbstractforA comparative study of international recruitment – tensions and opportunities in institutional recruitment practice | Full Text | References | PDF (1.6 MB)
  • 2271 Views
  • 4 CrossRef citations
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Article
Student-perceived organizational support and perceived employability in the marketing of higher education
Irene Trullas, Pep Simo, Oriol R. Fusalba, Angels Fito & Jose M. Sallan
Pages: 266-281
Published online: 26 Jun 2018
AbstractforStudent-perceived organizational support and perceived employability in the marketing of higher education | Full Text | References | PDF (1.6 MB)
  • 903 Views
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Article
High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows
Udo Rainer Gottlieb & Amanda Beatson
Pages: 282-297
Published online: 25 May 2018
AbstractforHigh on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows | Full Text | References | PDF (1.3 MB)
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