Bridging marketing and higher education: resource integration, co-creation and student learning

References

• Adler, P. A., & Adler, P. (1994). Observational techniques. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. 377–392). Thousand Oaks, CA: Sage.
   Google Scholar
• Anderson, L., & Ostrom, A. L. (2015). Transformative service research: Advancing our knowledge about service and well-being. Journal of Service Research, 18(3), 243–249.
   Web of Science ®Google Scholar
• Arum, R., & Roksa, J. (2011). Academically adrift: Limited learning on college campuses. Chicago, IL: The University of Chicago Press.
   Google Scholar
• Bailey, J. J. (2000). Students as clients in a professional/client relationship. Journal of Management Education, 24(3), 353–365.
   Google Scholar
• Ballantyne, D., & Varey, R. J. (2006). Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing. Marketing Theory, 6(3), 335–348.
   Google Scholar
• Beirão, G., Patrício, L., & Fisk, R. P. (2017). Value cocreation in service ecosystems: Investigating health care at the micro, meso and macro levels. Journal of Service Management, 28(2), 227–249.
   Web of Science ®Google Scholar
• Biggs, J. (1999). What the student does: Teaching for enhanced learning. Higher Education Research & Development, 18(1), 57–75.
   Google Scholar
• Biggs, J., & Tang, C. (2011). Teaching for quality learning at university: What the student does (4th ed.). Berkshire: Society for Research into Higher Education & Open University Press.
   Google Scholar
• Binkhorst, E., & Dekker, T. D. (2009). Agenda for co-creation tourism experience research. Journal of Hospitality Marketing & Management, 18(2–3), 311–327.
   Google Scholar
• Boswijk, A., Peelen, E., & Olthof, S. (2012). Economy of experiences. Amsterdam: Pearson Education Benelux.
   Google Scholar
• Bovill, C., Cook-Sather, A., & Felten, P. (2011). Students as co-creators of teaching approaches, course design, and curricula: Implications for academic developers. International Journal for Academic Development, 16(2), 133–145.
   Google Scholar
• Campbell, C. M., & Cabrera, A. F. (2011). How sound is NSSE? Investigating the psychometric properties of NSSE at a public research-extensive institution. The Review of Higher Education, 35(1), 77–103.
   Web of Science ®Google Scholar
• Campos, A. C., Mendes, J., Oom do Valle, P., & & Scott, N. (2018). Co-creation of tourist experiences: A literature review. Current Issues in Tourism, 21(4), 369–400.
   Web of Science ®Google Scholar
• Cassidy, S. (2004). Learning styles: An overview of theories, models, and measures. Educational Psychology, 24(4), 419–444.
   Google Scholar
• Chalcraft, D., Hilton, T., & Hughes, T. (2015). Customer, collaborator or co-creator? What is the role of the student in a changing higher education services cape? Journal of Marketing for Higher Education, 25(1), 1–4.
   Web of Science ®Google Scholar
• Clothier, A. T., & Matheson, D. (2019). Using co-creation as a pedagogic method for the professional development of students undertaking a BA (Hons) in education studies. Journal of Further and Higher Education, 43(6), 826–838.
   Web of Science ®Google Scholar
• Corbin, J., & Strauss, A. (2015). Basics of qualitative research: Techniques and procedures for developing grounded theory (4th ed.). Thousand Oaks, CA: Sage.
   Google Scholar
• Dean, A. M., Griffin, M., & Kulczynski, A. (2016). Applying service logic to education: The co-creation experience and value outcomes. Procedia – Social and Behavioral Sciences, 224, 325–331.
   Google Scholar
• Denzin, N. K., & Lincoln, Y. S. (2011). The Sage handbook of qualitative research (4th ed.). Los Angeles: Sage.
   Google Scholar
• Dollinger, M., Lodge, J., & Coates, H. (2018). Co-creation in higher education: Towards a conceptual model. Journal of Marketing for Higher Education, 28(2), 210–231.
   Web of Science ®Google Scholar
• Dolmans, D. H. J. M., Loyens, S. M. M., Marcq, H., & Gijbels, D. (2016). Deep and surface learning in problem-based learning: A review of the literature. Advances in Health Sciences Education, 21, 1087–1112.
   PubMed Web of Science ®Google Scholar
• Dziewanowska, K. (2017). Value types in higher education – Students’ perspective. Journal of Higher Education Policy and Management, 39(3), 235–246.
   Web of Science ®Google Scholar
• Entwistle, N. (2009). Teaching for understanding at university: Deep approaches and distinctive ways of thinking. Basingstoke: Palgrave.
   Google Scholar
• Exley, K., & Dennick, R. (2009). Giving a lecture: From presenting to teaching (2nd ed.). New York, NY: Routledge.
   Google Scholar
• Fleischman, D., Raciti, M., & Lawley, M. (2015). Degrees of co-creation: An exploratory study of perceptions of international students’ role in community engagement experiences. Journal of Marketing for Higher Education, 25(1), 85–103.
   Web of Science ®Google Scholar
• Flick, U. (2018). An introduction to qualitative research (6th ed.). London: Sage.
   Google Scholar
• Franz, R. S. (1998). Whatever you do, don’t treat your students like customers. Journal of Management Education, 22(1), 63–69.
   Google Scholar
• Grönroos, C., & Ojasalo, K. (2015). Service productivity as mutual learning. International Journal of Quality and Service Sciences, 7(2/3), 296–311.
   Google Scholar
• Grönroos, C., & Ravald, A. (2011). Service as business logic: Implications for value creation and marketing. Journal of Service Management, 22(1), 5–22.
   Web of Science ®Google Scholar
• Grönroos, C., & Voima, P. (2013). Critical service logic: Making sense of value creation and co-creation. Journal of Academy of Marketing Science, 41(2), 133–150.
   Web of Science ®Google Scholar
• Guilbault, M. (2016). Students as customers in higher education: Reframing the debate. Journal of Marketing for Higher Education, 26(2), 132–142.
   Web of Science ®Google Scholar
• Guneriussen, W. (2012). Opplevelsessamfunnet – en vidunderlig ny verden? Kulturelle spenninger i det senmoderne samfunnet [The experience society: A wonderful new world? Cultural tensions in late modern society]. Sosiologisk Årbok, 2, 41–69.
   Google Scholar
• Hartley, J. (1998). Learning and studying: A research perspective. London: Routledge.
   Google Scholar
• Hermann, K. J., & Bager-Elsborg, A. (2014). Effektiv holdundervisning: En håndbog for nye undervisere på universitetsniveau [Effective class teaching: A handbook for new university teachers]. Frederiksberg: Samfundslitteratur.
   Google Scholar
• Holbrook, M. B. (1999). Introduction to consumer value. In B. Holbrook (Ed.), Consumer value: A framework for analysis and research (pp. 1–28). New York, NY: Routledge.
   Google Scholar
• Jaakkola, E., Helkkula, A., & Aarikka-Stenroos, L. (2015). Service experience co-creation: Conceptualization, implications, and future research directions. Journal of Service Management, 26(2), 182–205.
   Web of Science ®Google Scholar
• Jaakkola, E., Meiren, T., Witell, L., Edvardson, B., Schäfer, A., Reynoso, J., … Weitlaner, D. (2017). Does one size fit all? New service development across different types of services. Journal of Service Management, 28(2), 329–347.
   Web of Science ®Google Scholar
• Karababa, E., & Scaraboto, D. (2018). Consumer-produced, emergent, and hybrid markets. In E. J. Arnould & C. J. Thompson (Eds.), Consumer culture theory (pp. 107–125). London: Sage.
   Google Scholar
• Kuppelwieser, V. G., & Finsterwalder, J. (2016). Transformative service research and service dominant logic: Quo vaditis? Journal of Retailing and Consumer Services, 28, 91–98.
   Web of Science ®Google Scholar
• Loyens, S. M. M., Gijbels, D., Coertjens, L., & Coté, D. (2013). Students’ approaches to learning in problem-based learning: Taking into account students’ behavior in the tutorial groups, self-study time, and different assessment aspects. Studies in Educational Evaluation, 39(1), 23–32.
   Web of Science ®Google Scholar
• Lumpkin, A., Achen, R. M., & Dodd, R. K. (2015). Student perceptions of active learning. College Student Journal, 49(1), 121–133.
   Google Scholar
• Marton, F., & Säljö, R. (1976). On qualitative differences in learning: I – Outcome and process. British Journal of Educational Psychology, 46(1), 4–11.
   Web of Science ®Google Scholar
• Mathis, E. F., Kim, H. L., Uysal, M., Sirgy, J. M., & Prebensen, N. K. (2016). The effect of co-creation experience on outcome variable. Annals of Tourism Research, 57, 62–75.
   Web of Science ®Google Scholar
• Miles, M. B., Huberman, A. M., & Saldaña, J. (2019). Qualitative data analysis: A methods sourcebook (4th ed.). Los Angeles: Sage.
   Google Scholar
• Ng, I. C. L., & Forbes, J. (2009). Education as service: The understanding of university experience through the service logic. Journal of Marketing for Higher Education, 19(1), 38–64.
   Google Scholar
• Oppermann, M. (2000). Triangulation – A methodological discussion. International Journal of Tourism Research, 2(2), 141–146.
   Google Scholar
• Patton, M. Q. (2002). Qualitative research & evaluation methods (3rd ed.). Thousand Oaks, CA: Sage.
   Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004a). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14.
   Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004b). The future of competition: Co-creating unique value with customers. Boston, MA: Harvard Business School Publishing.
   Google Scholar
• Prebensen, N. K., Vittersø, J., & Dahl, T. I. (2013). Value co-creation significance of tourist resources. Annals of Tourism Research, 42, 240–261.
   Web of Science ®Google Scholar
• Prebensen, N. K., Woo, E., Chen, J. S., & Uysal, M. (2013). Motivation and involvement as antecedents of the perceived value of the destination experience. Journal of Travel Research, 52(2), 253–264.
   Web of Science ®Google Scholar
• Raaheim, A. (2011). Læring og undervisning [Learning and teaching]. Bergen: Fagbokforlaget.
   Google Scholar
• Ramsden, P. (2003). Learning to teach in higher education. London: Routledge.
   Google Scholar
• Saunders, D. B. (2015). They do not buy it: Exploring the extent to which entering first-year students view themselves as customers. Journal of Marketing for Higher Education, 25(1), 5–28.
   Web of Science ®Google Scholar
• Sivertstøl, N. (2016). Samskaping av tjenester: Fire måter kunder skaper verdi på [Co-creation of services: Four ways customers create value]. Magma, 7, 64–73.
   Google Scholar
• Smørvik, K. K. (2014). Opplevelsesskaping i dynamiske opplevelsesrom: En studie av turisters opplevelser på Hurtigruten [Experience creation in dynamic experiential spaces: A study of tourists’ experiences on the Norwegian Coastal Steamer]. Bodø: University of Nordland.
   Google Scholar
• Smørvik, K. K., & Vespestad, M. K. (2017). Co-creating cross-border learning experiences. Lumen, 2, 21.
   Google Scholar
• Thompson, C. J., MacInnis, D., & Arnould, E. J. (2018). Conclusion: Linking CCT and consumer research: Consumers’ mobilization of co-created resources. In E. J. Arnould & C. J. Thompson (Eds.), Consumer culture theory (pp. 318–346). London: Sage.
   Google Scholar
• Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68, 1–17.
   Web of Science ®Google Scholar
• Vargo, S. L., & Lusch, R. F. (2008). From goods to service(s): Divergences and convergences of logics. Industrial Marketing Management, 37(3), 254–259.
   Web of Science ®Google Scholar
• Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34, 46–67.
   Web of Science ®Google Scholar
• Vespestad, M. K., & Clancy, A. (2019). Service dominant logic and primary care services. International Journal of Quality and Service Sciences, 11(1), 127–140.
   Web of Science ®Google Scholar
• Vespestad, M. K., Lindberg, F., & Mossberg, L. (2019). Value in tourist experiences: How nature-based experiential styles influence value in climbing. Tourist Studies, 19(4), 453–474.
   Web of Science ®Google Scholar
• Vespestad, M. K., & Smørvik, K. K. (2019). Co-creation as a tool to overcome cross-cultural differences in educational experiences? Journal of Hospitality and Tourism Education. forthcoming. doi:10.1080/10963758.2019.1685391.
   Web of Science ®Google Scholar
• Wardley, L. J., Bélanger, C. H., & Nadeau, J. (2017). A co-creation shift in learning management: Work design for institutional commitment and personal growth. Higher Education, 74, 997–1013.
   Web of Science ®Google Scholar
• Woodall, T., Hiller, A., & Resnick, S. (2014). Making sense of higher education: Students as consumers and the value of the university experience. Studies in Higher Education, 39(1), 48–67.
   Web of Science ®Google Scholar