Journal of Marketing for Higher Education, Volume 30, Issue 2 (2020)

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Journal of Marketing for Higher Education, Volume 30, Issue 2 (2020)

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Articles

Article
Branding China through the internationalization of higher education sector: an international students’ perspective from China
Salman Yousaf, Xiucheng Fan & Fahad Laber
Pages: 161-179
Published online: 18 Jan 2020
AbstractforBranding China through the internationalization of higher education sector: an international students’ perspective from China | Full Text | References | PDF (1.4 MB) | EPUB
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Article
What constitutes student–university brand relationship? Malaysian students’ perspective
Sharizal Hashim, Norjaya Mohd Yasin & Siti Aisyah Ya’kob
Pages: 180-202
Published online: 21 Jan 2020
AbstractforWhat constitutes student–university brand relationship? Malaysian students’ perspective | Full Text | References | PDF (1.6 MB) | EPUB
  • 670 Views
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Article
‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes
Harald Kraus & James Burford
Pages: 203-220
Published online: 12 Feb 2020
Abstractfor‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes | Full Text | References | PDF (1.4 MB) | EPUB
  • 542 Views
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Article
Do aspirational role models inspire or backfire? Perceived similarity mediates the effect of role models on minority students’ college choices
Evelyn C. Allen & Brian Collisson
Pages: 221-238
Published online: 13 Feb 2020
AbstractforDo aspirational role models inspire or backfire? Perceived similarity mediates the effect of role models on minority students’ college choices | Full Text | References | PDF (1.5 MB) | EPUB
  • 1482 Views
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Article
The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education
Tornike Khoshtaria, Davit Datuashvili & Arian Matin
Pages: 239-255
Published online: 16 Feb 2020
AbstractforThe impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education | Full Text | References | PDF (1.5 MB) | EPUB | Supplemental
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Article
Bridging marketing and higher education: resource integration, co-creation and student learning
Kjersti Karijord Smørvik & May Kristin Vespestad
Pages: 256-270
Published online: 18 Feb 2020
AbstractforBridging marketing and higher education: resource integration, co-creation and student learning | Full Text | References | PDF (1.2 MB) | EPUB
  • 4907 Views
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Open Access
Article
Buying search, buying students: how elite U.S. institutions employ paid search to practice academic capitalism online
Z. W. Taylor & Ibrahim Bicak
Pages: 271-296
Published online: 25 Feb 2020
AbstractforBuying search, buying students: how elite U.S. institutions employ paid search to practice academic capitalism online | Full Text | References | PDF (2 MB) | EPUB
  • 594 Views
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