251
Views
0
CrossRef citations to date
0
Altmetric
Research Article

The determinants of recommendation intention and student satisfaction in private higher institutions: Empirical evidence from Kazakhstan

, ORCID Icon & ORCID Icon
Received 29 Oct 2020, Accepted 18 Apr 2024, Published online: 07 May 2024

References

  • Ab Hamid, M. R., Sami, W., & Sidek, M. M. (2017, September). Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion. Journal of Physics: Conference Series, 890(1), 012163. https://doi.org/10.1088/1742-6596/890/1/012163
  • Afzal Tajik, M., Shamatov, D., & & Fillipova, L. (2022). Stakeholders’ perceptions of the quality of education in rural schools in Kazakhstan. Improving Schools, 25(2), 187–204. https://doi.org/10.1177/13654802211031088
  • Ahn, E. S., Dixon, J., & Chekmareva, L. (2018). Looking at Kazakhstan’s higher education landscape: From transition to transformation between 1920 and 2015. In J. Huisman, A. Smolentseva, & I. Froumin (Eds.), 25 years of transformations of higher education systems in post-Soviet countries. Palgrave Studies in Global Higher Education (pp. 199–227). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-52980-6_8
  • Aitken, N. D. (1982). College student performance, satisfaction and retention. The Journal of Higher Education, 53(1), 32–50.
  • Aldridge, S., & Rowley, J. (1998). Measuring customer satisfaction in higher education. Quality Assurance in Education, 6(4), 197–204. https://doi.org/10.1108/09684889810242182
  • Al-Sheeb, B., Hamouda, A., & Abdella, G. (2018). Investigating determinants of student satisfaction in the first year of college in a public university in the state of Qatar. Education Research International, 2018, 1–14. https://doi.org/10.1155/2018/7194106
  • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53–66. https://doi.org/10.1177/002224299405800304
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
  • Arambewela, R., Hall, J., & Zuhair, S. (2006). Postgraduate international students from Asia: Factors influencing satisfaction. Journal of Marketing for Higher Education, 15(2), 105–127. https://doi.org/10.1300/J050v15n02_05
  • Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: The case of university education. European Journal of Marketing, 31(7), 528–540. https://doi.org/10.1108/03090569710176655
  • Ball, S. J. (1998). Big policies/small world: An introduction to international perspectives in education policy. Comparative education, 34(2), 119–130. https://doi.org/10.1080/03050069828225
  • Batsaikhan, U., & Dabrowski, M. (2017). Central Asia — twenty-five years after the breakup of the USSR. Russian Journal of Economics, 3(3), 296–320. https://doi.org/10.1016/j.ruje.2017.09.005
  • Bayetova, N., & Robertson, D. (2019, August 11). Privatization and Kazakhstan’s emerging higher education system. https:www.insidehighered.com/blogs/world-view/privatization-and-kazakhstan%E2%80%99s-emerging-higher-education-system
  • Brouwer, J, De Matos Fernandes, C A, Steglich, C E G, Jansen, E P W A, Hofman, W H A, & Flache, A. (2022). The development of peer networks and academic performance in learning communities in higher education. Learning and Instruction, 80(101603). https://doi.org/10.1016/j.learninstruc.2022.101603
  • Brown, B. B. (1990). Peer groups and peer culture. In S. S. Feldman & G. R. Elliott (Eds.), At the threshold: The developing adolescent (pp. 171–196). Harvard University Press.
  • Bunce, L., Baird, A., & Jones, S. E. (2017). The student-as-consumer approach in higher education and its effects on academic performance. Studies in Higher Education, 42(11), 1958–1978. https://doi.org/10.1080/03075079.2015.1127908
  • Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In G. A. Macoulides (Ed.), Modern methods for business research (pp. 295–336). Lawrence Erlbaum Associates.
  • Clemes, M. D., Gan, C. E. C., & Kao, T. H. (2008). University student satisfaction: An empirical analysis. Journal of Marketing for Higher Education, 17(2), 292–325. https://doi.org/10.1080/08841240801912831
  • Coskun, L. (2014). Investigating the essential factors on student satisfaction: A case of Albanian private university. Journal of Educational and Social Research, 4(1), 489–503.
  • Cownie, F. (2017). Gratitude and its drivers within higher education. Journal of Marketing for Higher Education, 27(2), 290–308. https://doi.org/10.1080/08841241.2017.1389795
  • Darawong, C., & Sandmaung, M. (2019). Service quality enhancing student satisfaction in international programs of higher education institutions: A local student perspective. Journal of Marketing for Higher Education, 29(2), 268–283. https://doi.org/10.1080/08841241.2019.1647483
  • Deakin, N., & Wright, A. (2005). Consuming public services. Routledge.
  • Dearing, R. (1997). Higher education in the learning society: Report of the National Committee of Inquiry into Higher Education. Her Majesty’s Stationary Office.
  • de Lourdes Machado, M., Brites, R., Magalhães, A., & & Sá, M. (2011). Satisfaction with higher education: Critical data for student development. European Journal of Education, 46(3), 415–432. https://doi.org/10.1111/j.1465-3435.2011.01489.x
  • Dennis, M. J. (2022, September 3). Post-pandemic: Some ‘forever’ changes to higher education. University World News. https://www.universityworldnews.com/post.php?story = 20220902154032439
  • Dhaqane, M K, & Afrah, N A. (2016). Satisfaction of students and academic performance in Benadir University. Journal of Education and Practice, 7(24), 59–63.
  • Elliott, K. M., & Healy, M. A. (2001). Key factors influencing student satisfaction related to recruitment and retention. Journal of Marketing for Higher Education, 10(4), 1–11. https://doi.org/10.1300/J050v10n04_01
  • Fimyar, O. (2008). Educational policy-making in post-communist Ukraine as an example of emerging governmentality: Discourse analysis of curriculum choice and assessment policy documents (1999–2003). Journal of Education Policy, 23(6), 571–594. https://doi.org/10.1080/02680930802382920
  • Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388. https://doi.org/10.1177/002224378101800313
  • Fornell, C., Mithas, S., Morgeson, F. V., & Krishnan, M. S. (2006). Customer satisfaction and stock prices: High returns, low risk. Journal of Marketing, 70(1), 3–14. https://doi.org/10.1509/jmkg.70.1.003.qxd
  • García-Rodríguez, F. J., & Gutiérrez-Taño, D. (2021). Loyalty to higher education institutions and the relationship with reputation: An integrated model with multi-stakeholder approach. Journal of Marketing for Higher Education, 1–23. https://doi.org/10.1080/08841241.2021.1975185
  • Gefen, D., Straub, D., & Boudreau, M. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems, 4. https://doi.org/10.17705/1CAIS.00407
  • Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185–214. https://doi.org/10.1080/07421222.2001.11045669
  • Gray, J., & DiLoreto, M. (2020). The effects of student engagement, student satisfaction, and perceived learning in online learning environments. International Journal of Educational Leadership Preparation, 11, 1.
  • Gruber, T., Reppel, A., & Voss, R. (2010). Understanding the characteristics of effective professors: The student’s perspective. Journal of Marketing for Higher Education, 20(2), 175–190. https://doi.org/10.1080/08841241.2010.526356
  • Hair, J. F. J., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis with readings. Prentice Hall.
  • Hartley, M., Gopaul, B., Sagintayeva, A., & Apergenova, R. (2016). Learning autonomy: Higher education reform in Kazakhstan. Higher Education, 72(3), 277–289. https://doi.org/10.1007/s10734-015-9953-z
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
  • Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
  • Hwami, M. (2023). Kazakhstan’s young flagship university: A sequential explanatory mixed-methods study. Cogent Education, 10(1), 2204695. https://doi.org/10.1080/2331186X.2023.2204695
  • ICEF Monitor. (2014, October 3). Study projects dramatic growth for global higher education through 2040. https://monitor.icef.com/2018/10/study-projects-dramatic-growth-global-higher-education-2040/
  • Jonbekova, D., Serkova, Y., Mazbulova, Z., Jumakulov, Z., & Ruby, A. (2022). How international higher education graduates contribute to their home country: An example from government scholarship recipients in Kazakhstan. Higher Education Research & Development, 42, 126–140. https://doi.org/10.1080/07294360.2021.2019200
  • Jumakulov, Z., Ashirbekov, A., Sparks, J., & Sagintayeva, A. (2019). Internationalizing research in Kazakhstan higher education: A case study of Kazakhstan’s state program of industrial innovative development 2015 to 2019. Journal of Studies in International Education, 23(2), 234–247. https://doi.org/10.1177/1028315318786445
  • Kara, A., Lonial, S., Tarim, M., & Zaim, S. (2005). A paradox of service quality in Turkey: The seemingly contradictory relative importance of tangible and intangible determinants of service quality. European Business Review, 17(1), 5–20. https://doi.org/10.1108/09555340510576230
  • Kashif, M., & Cheewakrakokbit, P. (2018). Perceived service quality-loyalty path: A PAKSERV based investigation of international students enrolled in business schools in Thailand. Journal of Marketing for Higher Education, 28(1), 51–65. https://doi.org/10.1080/08841241.2017.1402113
  • Khosravi, A. A., Poushaneh, K., Roozegar, A., & Sohrabifard, N. (2013). Determination of factors affecting student satisfaction of Islamic Azad University. Procedia – Social and Behavioral Sciences, 84, 579–583. https://doi.org/10.1016/j.sbspro.2013.06.607
  • Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford.
  • Kotler, P., & Clarke, R. N. (1987). Marketing for health care organizations. Prentice-Hall.
  • Lee, J. W., & Tai, S. W. (2008). Critical factors affecting customer satisfaction and higher education in Kazakhstan. International Journal of Management in Education, 2(1), 46–59. https://doi.org/10.1504/IJMIE.2008.016230
  • Malhotra, N. K. (2019). Marketing research: An applied orientation (7th ed.). Pearson Education Limited.
  • Mallika Appuhamilage, K. S., & & Torii, H. (2019). The impact of loyalty on the student satisfaction in higher education. Higher Education Evaluation and Development, 13(2), 82–96. https://doi.org/10.1108/HEED-01-2019-0003
  • Matteo, E. K., Bottom, T. L., & Ferrari, J. R. (2013). Measuring students’ perceptions of institutional identity: Validating the DePaul mission and values inventory at a Franciscan university. Journal of Catholic Higher Education, 32(2), 173–188.
  • Mazumder, Q. H. (2013). Student satisfaction in private and public universities in Bangladesh. International Journal of Evaluation and Research in Education (IJERE), 2, 78–84. https://doi.org/10.11591/ijere.v2i2.2060
  • McDonald, R. P., & Ho, M.-H. R. (2002). Principles and practice in reporting structural equation analyses. Psychological Methods, 7(1), 64–82. https://doi.org/10.1037/1082-989X.7.1.64
  • Mehta, S., Saxena, T., & Purohit, N. (2020). The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient? Journal of Health Management, 22(2), 291–301. https://doi.org/10.1177/0972063420940834
  • Meyer, J. W., Boli, J., Thomas, G. M., & Ramirez, F. O. (1997). World society and the nation-state. American Journal of sociology, 103(1), 144–181. https://doi.org/10.1086/231174
  • Moosmayer, D. C., & Siems, F. U. (2012). Values education and student satisfaction: German business students’ perceptions of universities’ value influences. Journal of Marketing for Higher Education, 22(2), 257–272. https://doi.org/10.1080/08841241.2012.746254
  • Nadirova, G. (2018). Challenges for Kazakhstan university education. NORDSCI Conference Proceedings. Education and Educational Research Section (pp. 57–65).
  • Nunnally, J. C. (1978). Psychometric theory (2nd ed.). McGraw Hill.
  • Nye, J. (1990). Soft power. Foreign Policy, 80(80), 153–171. https://doi.org/10.2307/1148580
  • Obukhova, P. V., Guichard, J. P., Baikenov, A. S., & Suleimenov, I. E. (2015). Influence of mass consciousness on quality of the higher education in Kazakhstan. Procedia – Social and Behavioral Sciences, 185, 172–178. https://doi.org/10.1016/j.sbspro.2015.03.354
  • Office for Students. (2022). National student survey. https://www.officeforstudents.org.uk/advice-and-guidance/student-information-and-data/national-student-survey-nss/
  • Oliver, R. L. (1993). A conceptual model of service quality and service satisfaction: Compatible goals, different concepts. In T. A. Swartz, D. E. Bowen, & S. W. Brown (Eds.), Advances in services marketing and management: Research and practice (Vol. 2, pp. 65–85). JAI Press.
  • Organization for Economic Co-operation and Development (OECD). (2017). Reviews of national policies for education, higher education in Kazakhstan. OECD Library.
  • Parker, J. G., & Asher, S. R. (1987). Peer relations and later personal adjustment: Are low-accepted children at risk? Psychological Bulletin, 102(3), 357–389. https://doi.org/10.1037/0033-2909.102.3.357
  • Patrick, H., Ryan, A. M., & Kaplan, A. (2007). Early adolescents’ perceptions of the classroom social environment, motivational beliefs, and engagement. Journal of Educational Psychology, 99(1), 83–98. https://doi.org/10.1037/0022-0663.99.1.83
  • Perin, M. G., Sampaio, C. H., Simões, C., & de Pólvora, R. P. (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1), 101–116. https://doi.org/10.1080/08841241.2012.705797
  • Rehman, M. A., Woyo, E., Akahome, J. E., & Sohail, M. D. (2022). The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions. Journal of Marketing for Higher Education, 32(2), 259–277. https://doi.org/10.1080/08841241.2020.1852469
  • Rust, R. T., & Zahorik, A. J. (1993). Customer satisfaction, customer retention and market share. Journal of Retailing, 69(2), 193–215. https://doi.org/10.1016/0022-4359(93)90003-2
  • Ryan, A. M. (2000). Peer groups as a context for the socialization of adolescents’ motivation, engagement, and achievement in school. Educational Psychologist, 35(2), 101–111. https://doi.org/10.1207/S15326985EP3502_4
  • Sagintayeva, A., & Kairat Kurakbayev, K. (2015). Understanding the transition of public universities to institutional autonomy in Kazakhstan. European Journal of Higher Education, 5(2), 197–210. https://doi.org/10.1080/21568235.2014.967794
  • Saif, N. (2020). The effect of service quality on student satisfaction: A field study for health services administration students. International Journal of Humanities and Social Science, 4(8), 172–182.
  • Santini, F. D., Ladeira, W. J., Sampaio, D. H., & Costa, G. D. (2017). Student satisfaction in higher education: A meta-analytic study. Journal of Marketing for Higher Education, 27(1), 1–18. https://doi.org/10.1080/08841241.2017.1311980
  • Sarmurzin, Y., Amanzhol, N., Toleubayeva, K., Zhunusova, M., & Amanova, A. (2021). The impact of OECD research on the education system of Kazakhstan. Asia Pacific Education Review, 22(4), 757–766. https://doi.org/10.1007/s12564-021-09715-8
  • Serenko, A. (2011). Student satisfaction with Canadian music programmes: The application of the American Customer Satisfaction Model in higher education. Assessment & Evaluation in Higher Education, 36(3), 281–299. https://doi.org/10.1080/02602930903337612
  • Shahsavar, T., & Sudzina, F. (2017). Student satisfaction and loyalty in Denmark: Application of EPSI methodology. PLoS One 12(12), e0189576–18. https://doi.org/10.1371/journal.pone.0189576
  • Sharif, K., & Kassim, N. M. (2012). Non-academic service quality: Comparative analysis of students and faculty as users. Journal of Marketing for Higher Education, 22(1), 35–54. https://doi.org/10.1080/08841241.2012.705793
  • Sheng, M. L., & Fauzi, A. A. (2022). Responding to a disruptive health crisis for higher education institutions: Service quality and perceived safety effects on student satisfaction. Journal of Marketing for Higher Education, 1–23. https://doi.org/10.1080/08841241.2022.2056282
  • Siming, L., Gao, J., & Xu, D. (2015). Factors leading to student’s satisfaction in the higher learning institutions. Journal of Education and Practice, 6(31), 114–118.
  • Snopce, H., & Alija, S. (2018). Student satisfaction, needs, learning outcome and motivation: A case study approach at a See-University. The Eurasia Proceedings of Educational & Social Sciences, 10, 197–202.
  • Soper, D. S. (2022). A-priori sample size calculator for structural equation models [Software]. Available from https://www.danielsoper.com/statcalc
  • Steiner-Khamsi, G. (2004). The global politics of educational borrowing and lending. Teachers College Press.
  • Stoner, S., & Fincham, J. (2012). Faculty role in classroom engagement and attendance. American Journal of Pharmaceutical Education, 76(5), 75. https://doi.org/10.5688/ajpe76575
  • Stukalina, Y. (2014). Identifying predictors of student satisfaction and student motivation in the framework of assuring quality in the delivery of higher education services. Business. Management and Education, 12(1), 127–137.
  • Tastanbekova, K. (2019). Student engagement in quality assurance of higher education in Kazakhstan: Ambiguous forms and invisible procedures. In M. Tanaka (Ed.), Student engagement and quality assurance in higher education (pp. 109–123). Routledge.
  • Temizer, L., & Turkyilmaz, A. (2012). Implementation of student satisfaction index model in higher education institutions. Procedia - Social and Behavioral Sciences, 46, 3802–3806. https://doi.org/10.1016/j.sbspro.2012.06.150
  • Tight, M. (2019). Systematic reviews and meta-analyses of higher education research. European Journal of Higher Education, 9(2), 133–152. https://doi.org/10.1080/21568235.2018.1541752
  • Tomlinson, M. (2017). Students’ perception of themselves as ‘consumers’ of higher education. British Journal of Sociology of Education, 38(4), 450–467. https://doi.org/10.1080/01425692.2015.1113856
  • UniRank. (2021). Top private universities in Kazakhstan. https://www.4icu.org/kz/private/
  • Vaz, A., & Mansori, S. (2013). Malaysian private education quality: Application of SERVQUAL model. International Education Studies, 6(4), 164–170.
  • Webb, D., & Jagun, A. (1997). Customer care, customer satisfaction, value, loyalty and complaining behavior: Validation in a UK university setting. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 10, 139–151.
  • Westland, J. C. (2010). Lower bounds on sample size in structural equation modeling. Electronic Commerce Research and Applications, 9(6), 476–487. https://doi.org/10.1016/j.elerap.2010.07.003
  • Wilkins, S., & Melodena, S. B. (2013). Assessing student satisfaction in transnational higher education. International Journal of Educational Management, 27(2), 143–156. https://doi.org/10.1108/09513541311297568
  • World Education Services. (2021, June 29). Education in Kazakhstan. https://wenr.wes.org/2021/07/education-in-kazakhstan
  • Yeleussov, A., Kurmanov, N., & Tolysbayev, B. (2015). Education quality assurance strategy in Kazakhstan. Актуальні проблеми економіки, 2, 142–150.
  • Zhalil, M. (2017, December 21). Full-time students are declining in Kazakhstan’s higher education institutions. The Qazaq Times. https://qazaqtimes.com/en/article/30153
  • Zhamagatova, A. (2021, August 6). Investigation of factors that contribute to satisfaction among students in Kazakhstan universities. https://ligsuniversity.com/blog/investigation-of-factors-that-contribute-to-satisfaction-among-students-in-kazakhstan-universities