References
- Agarwal S, Singh T, Vipat R. 2011. Latest search engine optimization techniques to increase website’s ranking in search results. Proceedings of the International Conference & Workshop on Emerging Trends in Technology, Mumbai, Maharashtra, India, February 25–26, pp. 1361–1361.
- Berman R, Katona Z. 2013. The role of search engine optimization in search marketing. Marketing Sci. 32:644–651.
- Cabage N. Five Pillars of SEO in 2012. http://nealcabage.com/five-pillars-of-seo-in-2012/, November 11, 2011.
- ComScore. ComScore Releases September 2014 U.S. Search Engine Rankings. http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-September-2014-US-Search-Engine-Rankings, October 14, 2014.
- DeMers J. 2013. The three pillars of SEO In 2013: Content, links, and social media. http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/, May 23.
- Evans MP. 2007. Analysing Google rankings through search engine optimization data. Internet Res. 17:21–37.
- Ghose A, Yang S. 2008. Comparing performance metrics in organic search with sponsored search advertising. Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, pp. 18–26.
- Google. 2010. Search Engine Optimization Starter Guide, http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.
- Jansen BJ. 2007. The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries. ACM Trans. Web. 1:Article 3.
- Killoran JB. 2013. How to use search engine optimization techniques to increase website visibility. IEEE Trans Prof Commun. 56:50–66.
- Li K, Lin M, Lin Z, Xing B. 2014. Running and chasing: The competition between paid search marketing and search engine optimization. Proceedings of the 47th Hawaii International Conference on System Sciences, Big Island, Hawaii, Jan 6–9, pp. 3110–3119.
- Malaga RA. 2007. The value of search engine optimization: An action research project at a new e-commerce site. J Electron Commerce Organizations. 5:68–82.
- Malaga RA. 2008. Worst practices in search engine optimization. Commun ACM. 51:147–150.
- Moz. 2014. “Beginner’s Guide to SEO”, http://moz.com/beginners-guide-to-seo/.
- O’Neill S, Curran K. 2011. The core aspects of search engine optimisation necessary to move up the ranking. Int J Ambient Comput Intell. 3:62–70.
- SalesForce. 2015. Social Media Marketing. http://www.exacttarget.com/products/social-media-marketing.
- Sen R. 2005. Optimal search engine marketing strategy. Int J Electron Commerce. 10:9–25.
- Su AJ, Hu YC, Kuzmanovic A, Koh CK. 2014. How to improve your search engine ranking: Myths and reality. ACM Transactions on the Web 8:Article 8.
- Xing B, Lin Z. 2006. The impact of search engine optimization on online advertising market. Proceedings of the 8th International Conference on Electronic Commerce, Fredericton, New Brunswick, Canada, pp. 519–529.