REFERENCES
- Baker , S. 1999 . Five baselines for justification in persuasion . Journal of Mass Media Ethics , 14 : 69 – 81 .
- Baker , S. 2002 . The theoretical ground for public relations practice and ethics: A Koehnian analysis . Journal of Business Ethics , 35 : 191 – 205 .
- Baker , S. and Martinson , D. 2001 . The TARES test: Five principles for ethical persuasion . Journal of Mass Media Ethics , 16 : 148 – 175 .
- Bok , S. 1999 . Lying: Moral choice in public and private life , New York : Vintage Books .
- Gogoi , P. October 18 2006 . Wal-Mart vs. the blogosphere October 18 , http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061018_445917.htm Business Week Online. Retrieved December 20, 2006, from
- Laura . October 12 2006 . The final word October 12 , http://walmartingacrossamerica.com/Retrieved December 20, 2006, from
- Rest , J. 1994 . “ Background: Theory and research ” . In Moral development in the professions , Edited by: Rest , J. R. and Narvaez , D. Hillsdale, NJ : Lawrence Erlbaum Associates, Inc .
- Williams , M. October 31 2006 . Richard Edelman discusses the Wal-Mart blog October 31 , http://www.itworld.com/Tech/5046/061031edelman/pfindex.html ITworld.com. Retrieved December 20, 2006, from
- 2005 . http://www.womma.org/ethics/code/Retrieved December 22, 2006, from, Word of Mouth Marketing Association ethics code