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Research-Technology Management Volume 63, 2020 - Issue 1
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Feature Articles

Mobile Market Research Applications as a New Voice of Customer Method

Implications for Innovation and Design Management

William GreenView further author information
,
Robert CluleyView further author information
&
Marta GasparinView further author information
Pages 49-55 | Published online: 18 Dec 2019

References

  • Cluley, R. and Green, W. 2019. Social representations of marketing work: Advertising workers and social media. European Journal of Marketing 53(5): 830–847.
  • Cooper, R. , and Edgett, S. 2008. Ideation for product innovation: What are the best methods? PDMA Visions Magazine 32(1): 12–17.
  • Davila, T. , Epstein, M. , and Shelton, R. 2012. Making Innovation Work: How to Manage It, Measure It, and Profit from It . Updated ed. Upper Saddle River, NJ: Pearson Education.
  • George, G. , Haas, M. R. , and Pentland, A. 2014. Big data and management. Academy of Management Journal 57(2): 321–326.
  • Gobble, M. M. 2015. From customer intelligence to customer intimacy. Resources. Research-Technology Management 58(6): 56–61.
  • Goffin, K. , Lemke, F. , and Koners, U. 2010. Identifying Hidden Needs: Creating Breakthrough Products . London: Palgrave Macmillan.
  • Goffin, K. , Varnes, C. , van der Hoven, C. , and Koners, U. 2012. Beyond the voice of the customer. Research-Technology Management 55(4): 45–53.
  • Green, W. and Cluley, R. 2014. The field of radical innovation: Making sense of organizational cultures and radical innovation. Industrial Marketing Management 43(8): 1343–1350.
  • Kitchin, R. 2014. Big data, new epistemologies and paradigm shifts. Big Data & Society 1(1): 1–12.

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