REFERENCES
- Belk , R. W. Consumption patterns of the new elite in Zimbabwe . University of Utah Working Paper Number 288 .
- Fitzmaurice , J. and Comegys , C. 2006 . Materialism and social consumption . Journal of Marketing Theory and Practice , 14 ( 4 ) : 287 – 299 .
- Frijters , P. and Leigh , A. 2008 . Materialism on the march: From conspicuous leisure to conspicuous consumption . Journal of Socio-Economics , 37 ( 5 ) : 1937 – 1945 .
- Mowen , J. 2004 . Exploring the trait of competitiveness and its consumer behaviour consequences . Journal of Consumer Psychology , 14 ( 1&2 ) : 52 – 63 .
- O’Cass , A. and Frost , E. H. 2002 . Status brands: Examining the effects of non-product-related brand associations on status and conspicuous consumption . Journal of Product and Brand Management , 11 ( 2 ) : 67 – 88 .
- O’Cass , A. and McEwen , H. 2004 . Exploring consumer status and conspicuous consumption . Journal of Consumer Behaviour , 4 ( 1 ) : 25 – 39 .
- Page , C. 1992 . A history of conspicuous consumption . Advances in Consumer Research , 19 : 82 – 87 .
- Rucker , D. D. and Galinsky , A. D. 2009 . Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behaviour . Journal of Experimental Social Psychology , 45 : 549 – 555 .
- Wong , N. Y. 1997 . Suppose you own the world and no one knows? Conspicuous consumption, materialism and self . Advances in Consumer Research , 23 : 197 – 203 .
- Wong , N. Y. and Ahuvia , A. C. 1998 . Personal taste and family face: Luxury consumption in Confucian and western societies . Psychology and Marketing , 15 ( 5 ) : 423 – 441 .
- Zhou , L. and Wong , A. 2008 . Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands . Journal of Consumer Behaviour , 7 ( 6 ) : 470 – 483 .