Journal of International Consumer Marketing, Volume 23, Issue 2 (2011)

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Journal of International Consumer Marketing, Volume 23, Issue 2 (2011)

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EDITORIAL

Article
EDITORIAL
Erdener Kaynak
Pages: 79-82
Published online: 28 Jan 2011
First Page PreviewforEDITORIAL | Full Text | References | PDF (43.4 KB)
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ARTICLES

Article
Determinants of Shopping Behavior of Urban Consumers
Rajagopal
Pages: 83-104
Published online: 28 Jan 2011
AbstractforDeterminants of Shopping Behavior of Urban Consumers | Full Text | References | PDF (210.7 KB)
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Article
The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand
Vertica Bhardwaj, Hyejune Park & Youn-Kyung Kim
Pages: 105-116
Published online: 28 Jan 2011
AbstractforThe Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand | Full Text | References | PDF (145.7 KB)
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Article
Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market
Kerry Chipp, Nicola Kleyn & Thando Manzi
Pages: 117-134
Published online: 28 Jan 2011
AbstractforCatch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market | Full Text | References | PDF (147.7 KB)
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Article
The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective
Sergio W. Carvalho, Sridhar Samu & Subramanian Sivaramakrishnan
Pages: 135-150
Published online: 28 Jan 2011
AbstractforThe Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective | Full Text | References | PDF (128.4 KB)
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Article
Consumer Promotions in the Indian Market
Joshy Joseph & Bharadhwaj Sivakumaran
Pages: 151-165
Published online: 28 Jan 2011
AbstractforConsumer Promotions in the Indian Market | Full Text | References | PDF (230.2 KB)
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