675
Views
15
CrossRef citations to date
0
Altmetric
ARTICLES

The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand

, &
Pages 105-116 | Received 31 Aug 2009, Accepted 28 Jun 2010, Published online: 28 Jan 2011

REFERENCES

  • Aaker , D. A. 1996 . Building strong brands . Brandweek , 36 ( 37 ) : 28 – 34 .
  • Alfonso , V. C. , Allison , D. B. , Rader , D. E. and Gorman , B. S. 1996 . The Extended Satisfaction with Life Scale: Development and psychometric properties . Social Indicators Research , 38 ( 3 ) : 275 – 301 .
  • Alreck , P. L. and Settle , R. B. 1999 . Strategies for building consumer brand preference . Journal of Product & Brand Management , 8 ( 2 ) : 130 – 144 .
  • Anderson , J. C. and Gerbing , D. W. 1988 . Structural equation modeling in practice: A review of recommended two-step approach . Psychological Bulletin , 103 ( 3 ) : 411 – 423 .
  • Andreasen , A. R. 1978 . “ Health care marketing and the quality of life ” . In Marketing and the Quality of Life , Edited by: Reynolds , F. and Barksdale , H. C. 32 – 41 . Chicago : American Marketing Association .
  • Andrews , F. M. and Withey , S. B. 1976 . Social indicators of well-being: Americans’ perceptions of life quality , New York : Plenum .
  • Babin , B. J. , Darden , W. R. and Griffin , M. 1994 . Work and/or fun: Measuring hedonic and utilitarian shopping value . Journal of Consumer Research , 20 ( 4 ) : 644 – 656 .
  • Baik , K. H. A study on the Korean consumption culture . Paper presented at the Conference for the Korean Society of Consumer Studies . in Seoul, Korea.
  • Baldinger , A. L. and Rubinson , J. 1996 . Brand loyalty: The link between attitude and behavior . Journal of Advertising Research , 36 ( 6 ) : 22 – 34 .
  • Bandyopadhyay , S. 2001 . Competitiveness of foreign products as perceived by consumers in the emerging Indian market . Competitiveness Review , 11 ( 1 ) : 53 – 64 .
  • Banks , P. and Natarajan , G. 1995 . India: The new Asian tiger? . Business Horizons , 38 ( 3 ) : 47 – 50 .
  • Batra , R. and Homer , P. M. 2004 . The situational impact of brand image beliefs . Journal of Consumer Psychology , 14 ( 3 ) : 318 – 330 .
  • Batra , R. , Ramaswamy , V. , Alden , D. L. , Steenkamp , J. -B. E. M. and Ramachander , S. 2000 . Effects of brand local and nonlocal origin on consumer attitudes in developing countries . Journal of Consumer Psychology , 9 ( 2 ) : 83 – 95 .
  • Belk , R. W. 1985 . Materialism: Trait aspects of living in the material world . Journal of Consumer Research , 12 ( 3 ) : 265 – 280 .
  • Blackwell , R. D. , Miniard , P. W. and Engel , J. F. 2006 . Consumer behavior , 10th ed. , Boston : Thompson South-Western .
  • Bos , C. A. 1994 . The road to Mexico . Target Marketing , 17 ( 4 ) : 48 – 49 .
  • Carroll , B. and Ahuvia , A. 2006 . Some antecedents and outcomes of brand love . Marketing Letters , 17 ( 2 ) : 79 – 89 .
  • Chaudhuri , A. 1998 . Product class effects on brand loyalty . Journal of Marketing Management , 8 ( 2 ) : 66 – 77 .
  • Chaudhuri , A. and Holbrook , M. B. 2001 . The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty . Journal of Marketing , 65 ( 2 ) : 81 – 93 .
  • Cooper , C. 1974 . “ The house as a symbol of the self ” . In Designing for human behavior , Edited by: Lang , J. , Burnette , C. and Vachon , D. 130 – 146 . Stroudsburg, PA : Dowden, Hutchinson, and Ross .
  • Della Bitta , A. J. , Monroe , K. B. and McGinnis , J. M. 1981 . Consumer perceptions of comparative price advertisements . Journal of Marketing Research , 18 ( 4 ) : 416 – 427 .
  • Dick , A. S. and Basu , K. 1994 . Customer loyalty: Toward an integrated conceptual framework . Journal of the Academy of Marketing Science , 22 ( 2 ) : 99 – 113 .
  • Diener , E. , Diener , M. and Diener , C. 1995 . Factors predicting the subjective well-being of nations . Journal of Personality & Social Psychology , 69 ( 5 ) : 851 – 864 .
  • Diwan , R. 2000 . Relational wealth and the quality of life . Journal of Socio-Economics , 29 ( 4 ) : 305 – 340 .
  • Dodds , W. B. , Monroe , K. B. and Grewal , D. 1991 . Effects of price, brand, and store information on buyers’ product evaluations . Journal of Marketing Research , 28 ( 3 ) : 307 – 319 .
  • Doyle , P. 2001 . Shareholder-value-based brand strategies . Journal of Brand Management , 9 ( 1 ) : 20 – 30 .
  • Evans , M. 1989 . Consumer behavior towards fashion . European Journal of Marketing , 23 ( 7 ) : 7 – 16 .
  • Fiber2Fashion . 2008 . Retail market in a state of positive momentum http://www.fibre2fashion.com/news/general-textile-industry-news/apparel-retail-chainstores-news/india/newsdetails.aspx?news_id=63992 (accessed April 26, 2009).
  • Fischer , E. and Arnold , S. J. 1990 . More than a labor of love: Gender roles and christmas gift shopping . Journal of Consumer Research , 17 ( 3 ) : 333 – 345 .
  • Fornell , C. and Larcker , D. F. 1981 . Evaluating structural equation models with unobservable variables and measurement error . Journal of Marketing Research , 18 ( 1 ) : 39 – 50 .
  • Francis , S. K. 1992 . Effect of perceived clothing deprivation in high school student's social participation . Clothing and Textiles Research Journal , 10 ( 2 ) : 29 – 33 .
  • Franzoi , S. L. and Shields , S. A. 1984 . The Body Esteem Scale: Multidimensional structure and sex differences in a college population . Journal of Personality Assessment , 48 ( 2 ) : 173 – 178 .
  • Friedman , T. L. 1990 . “ Being in the world: Globalization and localization ” . In Global culture: Nationalism, globalization and modernity , Edited by: Featherstone , M. 295 – 310 . Thousand Oaks, CA : Sage .
  • GEMS . 2008 . Global emerging market survey http://economictimes.indiatimes.com/articleshow/2945602.cms (accessed April 26, 2009).
  • Global Luxury Brands Study . 2008. . Indians among top three brand conscious: Nielsen. http://www.rediff.com/money/2008/mar/27brand.htm (accessed December 10, 2008).
  • Gobe , M. 2001 . Emotional branding: The new paradigm for connecting brands to people , New York : Allworth Press .
  • Good , L. K. and Huddleston , P. 1995 . Ethnocentrism of Polish and Russian consumers: Are feelings and intentions related . International Marketing Review , 12 ( 5 ) : 35 – 48 .
  • Iyer , G. R. and Kalita , J. K. 1997 . The impact of country-of-origin and country-of-manufacture cues on consumer perceptions of . Journal of Global Marketing , 11 ( 1 ) : 7 – 28 .
  • Jamal , A. and Goode , M. 2001 . Consumers’ product evaluation: A study of the primary evaluative criteria in the precious jewelry market in the UK . Journal of Consumer Behaviour , 1 ( 2 ) : 140 – 155 .
  • Jin , B. and Sternquist , B. 2003 . The influence of retail environment on price perceptions: An exploratory study of U.S. and Korean students . International Marketing Review , 20 ( 6 ) : 643 – 660 .
  • Johansson , J. K. and Ronkainen , I. A. 2005 . The esteem of global brands . Journal of Brand Management , 12 ( 5 ) : 339 – 354 .
  • Joung , H.-M. and Miller , N. 2007 . Examining the effects of fashion activities on life satisfaction of older females: Activity theory revisited . Family and Consumer Sciences Research Journal , 35 : 338 – 358 .
  • Kairos . 2007 . Press release: Indian youth in a global context http://www.kairosfuture.com/en/news/indian-youth (accessed May 10, 2009)
  • Kapferer , J. N. 1992 . Strategic brand management , New York : The Free Press .
  • Keillor , B. D. , D’Amico , M. and Horton , V. 2001 . Global consumer tendencies . Psychology & Marketing , 18 ( 1 ) : 1 – 19 .
  • Kim , J. , Morris , J. D. and Swait , J. 2008 . Antecedents of true brand loyalty . Journal of Advertising , 37 ( 2 ) : 99 – 117 .
  • Kinra , N. 2006 . The effect of country-of-origin on foreign brand names in the Indian market . Marketing Intelligence & Planning , 24 ( 1 ) : 15 – 30 .
  • Kline , R. B. 1998 . Principles and practice of structure equation modeling , New York : Guilford .
  • Kumar , A. , Kim , Y.-K. and Pelton , L. 2009 . Indian consumers’ purchase behavior toward U.S. versus local brands . International Journal of Retail & Distribution Management , 37 ( 6 ) : 510 – 526 .
  • Kumar , A. , Lee , H.-J. and Kim , Y.-K. 2009 . Indian consumers’ purchase intention toward a United States versus local brand . Journal of Business Research , 62 ( 5 ) : 521 – 527 .
  • Leelakulthanit , O. , Day , R. and Walters , R. 1991 . Investigating the relationship between marketing and overall satisfaction with life in a developing country . Journal of Macromarketing , 11 : 3 – 23 .
  • Levy , S. J. 1959 . Symbols for sale . Harvard Business Review , 37 ( 4 ) : 117 – 124 .
  • Levy , S. J. 1964 . “ Symbolism and life style ” . In Toward scientific marketing , Edited by: Greyser , S. A. 140 – 150 . Chicago : American Marketing Association .
  • Lewis , D. and Bridger , D. 2000 . The soul of the new consumers , London : Nicholas Brealey Publishing .
  • Maxwell , S. 2001 . An expanded price/brand effect model: A demonstration of heterogeneity in global consumption . International Marketing Review , 18 ( 3 ) : 325 – 343 .
  • McKinsey Global Institute . 2007 . Next big spenders: India's middle class http://www.mckinsey.com/mgi/mginews/bigspenders.asp (accessed July 6, 2008)
  • Meadow , H. L. 1983 . “ The relationship between consumer satisfaction and life satisfaction for elderly ” . Blacksburg, VA : PhD diss., Virginia Polytechnic Institute and State University .
  • Michaelidou , N. and Dibb , S. 2009 . Brand switching in clothing: The role of variety-seeking drive and product category-level characteristics . International Journal of Consumer Studies , 33 ( 3 ) : 322 – 326 .
  • Morton , L. P. 2002 . Targeting Generation Y . Public Relations Quarterly , 47 ( 2 ) : 46 – 48 .
  • Nakano , N. , MacDonald , M. and Douthitt , R. 1995 . “ Toward consumer well-being: Consumer socialization effects of work experience ” . In Developments in quality-of-life studies in marketing , Edited by: Sirgy , M. J. , Meadow , H. L. , Rahtz , D. and Samli , A. C. 107 – 111 . Dekalb, IL : Academy of Marketing Science .
  • Nelson , M. R. and McLeod , L. E. 2005 . Adolescent brand consciousness and product placements: Awareness, liking and perceived effects on self and others . International Journal of Consumer Studies , 29 ( 6 ) : 515 – 528 .
  • Netemeyer , R. G. , Durvasula , S. and Lichtenstein , D. R. 1991 . A cross-national assessment of the reliability and validity of the CETSCALE . Journal of Marketing Research , 28 ( 3 ) : 320 – 327 .
  • Nunnally , J. C. and Bernstein , I. H. 1994 . Psychometric theory , New York : McGraw-Hall .
  • Ozsomer , A. How consumers choose between global and local brands: Drivers of global brand purchase likelihood . Proceedings of Consortium for International Marketing Research Conference, Manchester, May 1720, 2007 ,
  • Piron , F. 2000 . Consumers’ perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products . Journal of Consumer Marketing , 17 ( 4 ) : 308 – 321 .
  • Pitta , D. A. and Franzak , F. J. 2008 . Foundations for building share of heart in global brands . Journal of Product and Brand Management , 17 ( 2 ) : 64 – 72 .
  • Press Release . 2009 . Indian footwear market to grow at 19% CAGR http://www.1888pressrelease.com/indian-footwear-market-to-grow-at-19-cagr-pr-109518.html (accessed June 14, 2009)
  • Ramachandran , R. 2000 . Understanding the market environment of India . Business Horizons , 43 : 44 – 52 .
  • Reardon , J. , Miller , C. , Vida , I. and Kim , I. 2005 . The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies . European Journal of Marketing , 39 ( 7/8 ) : 737 – 754 .
  • Rediff India Abroad . 2006 . Job satisfaction over salary for Indians http://www.rediff.com/money/2006/mar/13jobs2.htm (accessed June 14, 2009)
  • Richins , M. 1994 . Special possessions and the expression of material values . Journal of Consumer Research , 21 : 522 – 533 .
  • Rudmin , F. W. 1991 . To have possessions: A handbook on ownership and property , Corte Maderia, CA : Select Press .
  • Saja Forum . 2008 . Advertising: In India, white models on the ascent http://www.sajaforum.org/2008/01/in-india-fair-i.html (accessed June 17, 2009)
  • Shen , D. , Lennon , S. , Dickson , M. A. , Montalto , C. and Zhang , L. 2002 . Chinese consumers’ attitudes toward U.S. and PRC-made clothing: From a cultural perspective . Family and Consumer Sciences Research Journal , 31 ( 1 ) : 19 – 49 .
  • Shim , S. and Kotsiopulos , A. 1993 . A typology of apparel shopping orientation segments among female consumers . Clothing and Textiles Research Journal , 12 ( 1 ) : 73 – 84 .
  • Shin , D. C. and Johnson , D. M. 1978 . Avowed happiness as an overall assessment of the quality of life . Social Indicators Research , 5 : 475 – 492 .
  • Shocker , A. D. , Srivastava , R. K. and Ruekert , R. W. 1994 . Challenges and opportunities facing brand management: An introduction to the special issue . Journal of Marketing Research , 31 ( May ) : 149 – 158 .
  • Simonson , I. 1990 . The effect of purchase of quantity and timing on variety-seeking behavior . Journal of Marketing Research , 27 ( 2 ) : 150 – 162 .
  • Solomon , M. 2003 . Conquering consumerspace: Marketing strategies for a branded world , NewYork : AMACOM .
  • Stauss , B. and Neuhaus , P. 1997 . The qualitative satisfaction model . International Journal of Service Industry Management , 8 ( 3 ) : 236 – 249 .
  • Steenkamp , J. -B. E. M. , Batra , R. and Alden , D. L. 2003 . How perceived brand globalness creates brand value . Journal of International Business Studies , 34 ( 1 ) : 53 – 65 .
  • Strizhakova , Y. , Coulter , R. A. and Price , L. L. 2008 . Branded products as a passport to global citizenship: Perspectives from developed and developing countries . Journal of International Marketing , 16 ( 4 ) : 57 – 85 .
  • Sweeney , J. C. and Soutar , G. N. 2001 . Consumer perceived value: The development of a multiple item scale . Journal of Retailing , 77 : 203 – 220 .
  • Vaezi , S. 2005 . Marketing to Mexican consumers . Brand Strategy , 190 : 43 – 45 .
  • Wang , C. L. , Chen , Z. X. , Chan , A. K. K. and Zheng , Z. C. 2000 . The influence of hedonic values on consumer behaviors: An empirical investigation in China . Journal of Global Marketing , 14 ( 1/2 ) : 169 – 186 .
  • Winter , M. , Morris , E. W. , Gutkowska , K. , Jezewska-Zychowicz , M. , Palaszewska-Reindl , T. , Zelazna , K. and Grzeszczak-Swietlikowska , U. 1999 . Constraints, domains conditions, and well being: Evidence from Poland during the transformation . Journal of Consumer Affairs , 33 ( 1 ) : 27 – 47 .
  • Workman , J. E. and Kidd , L. K. 2000 . Use of the need for uniqueness scale to characterize fashion consumer groups . Clothing and Textiles Research Journal , 18 ( 4 ) : 227 – 236 .
  • Yoo , B. and Donthu , N. 2001 . “ Cultural orientation and consumer ethnocentrism ” . In Marketing and multicultural diversity , Edited by: Rao , C. P. Westport, CT : Greenwood .
  • Yoo , B. , Donthu , N. and Lee , S. 2000 . An examination of selected marketing mix elements and brand equity . Journal of the Academy of Marketing Science , 28 ( 2 ) : 195 – 211 .
  • Yu , Y. T. and Dean , A. 2001 . The contribution of emotional satisfaction to consumer loyalty . International Journal of Service Industry Management , 2 ( 3 ) : 234 – 250 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.