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Journal of International Consumer Marketing Volume 24, 2012 - Issue 1-2: Cross-Cultural/National Issues in Consumer Behavior
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Editorial

Editorial

Erdener Kaynak
Pages 1-6 | Published online: 15 Feb 2012

REFERENCES

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  • Marody , M. and Giza-Poleszczuk , A. 2000 . “ Changing images of identity in Poland: From the self-sacrificing to the self-investing woman? ” . In Reproducing gender: Politics, publics, and everyday life after socialism , Edited by: Gal , S. and Kligman , G. 151 – 175 . Princeton , NJ : Princeton University Press .
  • Martin , M. C. and Gentry , J. W. 1997 . Stuck in the model trap: The effects of beautiful models in ads on female pre-adolescents and adolescents . Journal of Advertising , 26 ( 2 ) : 19 – 33 .
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  • Solomon , M. , Ashmore , R. and Longo , L. 1992 . The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising . Journal of Advertising , 21 ( 4 ) : 23 – 34 .
  • Workman , J. E. 2010 . Fashion consumer groups, gender, and need for touch . Clothing and Textiles Research Journal , 28 ( 2 ) : 126 – 139 .

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