Reference
- Alt, D. 2015. College students’ academic motivation, media engagement and fear of missing out. Computers in Human Behavior 49:111–9. doi: https://doi.org/10.1016/j.chb.2015.02.057.
- Baek, Y. M. 2010. To buy or not to buy: Who are political consumers? What do they think and how do they participate? Political Studies 58 (5):1065–86. doi: https://doi.org/10.1111/j.1467-9248.2010.00832.x.
- Batra, G. 2001. Skills upgrading and competitiveness in developing countries, Labor Market Policies Course. Accessed March 26, 2020. available at: http://info.worldbank.org/etools/docs/library/76164/dc2001/proceedings/pdfppt/batra.pdf.
- Bearden, W. O., R. G. Netemeyer, and J. E. Teel. 1989. Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research 15 (4):473–81. doi: https://doi.org/10.1086/209186.
- Belk, R. W. 2013. Collecting in a consumer society, New York: Routledge, available at: doi: https://doi.org/10.4324/9780203167311..
- Bergami, M., and R. P. Bagozzi. 2000. Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. British Journal of Social Psychology 39 (4):555–77. doi: https://doi.org/10.1348/014466600164633.
- Bhattacharya, C. B., H. Rao, and M. A. Glynn. 1995. Understanding the Bond of identification: An investigation of its correlates among art museum members. Journal of Marketing, 59 (4):46–57. doi: https://doi.org/10.1177/002224299505900404.
- Bilgihan, A. 2016. Gen y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior 61:103–13. doi: https://doi.org/10.1016/j.chb.2016.03.014.
- Brodie, R. J., A. Ilic, B. Juric, and L. Hollebeek. 2013. Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research 66 (1):105–14. doi: https://doi.org/10.1016/j.jbusres.2011.07.029.
- Bruce, M., and P. C. Kratz. 2007. Competitive marketing strategies of luxury fashion companies. In Fashion marketing: Contemporary issues. 2nd ed. UK: Elsevier Ltd.
- Chen, J., and S. Kim. 2013. A Comparison of Chinese consumers’ intentions to purchase luxury fashion brands for self-use and for gifts. Journal of International Consumer Marketing 25 (1):29–44. doi: https://doi.org/10.1080/08961530.2013.751796.
- Cleveland, M., M. Laroche, and N. Papadopoulos. 2009. Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes. Journal of International Marketing 17 (1):116–46. doi: https://doi.org/10.1509/jimk.17.1.116.
- Del Bosque, I. R., and H. San Martín. 2008. Tourist satisfaction a cognitive-affective model. Annals of Tourism Research 35 (2):551–73. doi: https://doi.org/10.1016/j.annals.2008.02.006.
- Eastman, J. K., and S. P. Thomas. 2013. The impacts of status consumption on shopping styles: An exploratory look at the millennial generation, The Marketing Management
- Gapper, J. 2018. How millennials became the world’s most powerful consumers. Financial Times. Accessed July 29, 2019. available at: https://www.ft.com/content/194cd1c8-6583-11e8-a39d-4df188287fff. .
- Godey, B., D. Pederzoli, G. Aiello, R. Donvito, K. ‐P. Wiedmann, and N. Hennigs. 2013. A cross-cultural exploratory content analysis of the perception of luxury from six countries. Journal of Product & Brand Management 22 (3):229–37. doi: https://doi.org/10.1108/JPBM-02-2013-0254.
- Goldmansachs. 2019. Millennials comming of age. Accessed September 17, 2020. available at: https://www.goldmansachs.com/insights/archive/millennials/.
- Gopinath, M., and P. U. Nyer. 2009. The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity. International Journal of Research in Marketing 26 (1):60–8. doi: https://doi.org/10.1016/j.ijresmar.2008.08.003.
- Gurǎu, C. 2012. A life-stage analysis of consumer loyalty profile: Comparing generation X and millennial consumers. Journal of Consumer Marketing 29 (2):103–13.
- Han, J. H., and H.-M. Kim. 2019. The role of information technology use for increasing consumer informedness in cross-border electronic commerce: An empirical study. Electronic Commerce Research and Applications 34:100826. doi: https://doi.org/10.1016/j.elerap.2019.100826.
- Hollebeek, L. 2011. Exploring customer brand engagement: Definition and themes. Journal of Strategic Marketing 19 (7):555–73. doi: https://doi.org/10.1080/0965254X.2011.599493.
- Hsin Kuang, C., Y. Huery Ren, and Y. Ya Ting. 2009. The impact of brand awareness on consumer purchase intention. Journal of International Management Studies, 4 (1).
- Hume, M. 2010. Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption. Journal of World Business 45 (4):385–94. doi: https://doi.org/10.1016/j.jwb.2009.08.007.
- Hutter, K., J. Hautz, S. Dennhardt, and J. Füller. 2013. The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook. Journal of Product & Brand Management, 22 (5/6):342–51. doi: https://doi.org/10.1108/JPBM-05-2013-0299.
- Hwang, J., and S. S. Hyun. 2012. The antecedents and consequences of brand prestige in luxury restaurants. Asia Pacific Journal of Tourism Research 17 (6):656–83. doi: https://doi.org/10.1080/10941665.2011.640697.
- Jin, Z., R. Lynch, S. Attia, B. Chansarkar, T. Gülsoy, P. Lapoule, X. Liu, W. Newburry, M. S. Nooraini, R. Parente, et al. 2015. The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status. International Business Review 24 (3):380–93. doi: https://doi.org/10.1016/j.ibusrev.2014.08.010.
- Keller, K. 2001. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, MA: Marketing Science Institute. Accessed March 26, 2020. available at: http://www.academia.edu/download/40863813/CustomerBasedbrandEquityModel.pdf.
- KPMG. 2011. Consumer markets: Luxury experiences in China. https://assets.kpmg/content/dam/kpmg/pdf/2011/05/Luxury-experiences-in-China-201105.pdf accessed on 6th June 2021.
- Lee, J. W., and S. Tai. 2006. Young consumers’ perceptions of multinational firms and their acculturation channels towards western products in transition economies. International Journal of Emerging Markets 1 (3):212–24. doi: https://doi.org/10.1108/17468800610674444.
- Leon, S., and L. Kanuk. 2010. Consumer behavior, Pearson. Accessed March 26, 2020. available at: https://www.pearson.com/us/higher-education/product/Schiffman-Consumer-Behavior-10th-Edition/9780135053010.html.
- Lissitsa, S., and O. Kol. 2016. Generation X vs. generation Y - A decade of online shopping. Journal of Retailing and Consumer Services 31:304–12. doi: https://doi.org/10.1016/j.jretconser.2016.04.015.
- Lu, L. C., W. P. Chang, and H. H. Chang. 2014. Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior 34:258–66. doi: https://doi.org/10.1016/j.chb.2014.02.007.
- Mainolfi, G. 2020. A content analysis on the web communication of the top 30 luxury fashion holdings. Digital transformation in the culture and creative industries. ebook ISBN 9780429329852.
- Mockaitis, A. I., L. Salciuviene, and P. N. Ghauri. 2013. On what do consumer product preferences depend? Determining domestic versus foreign product preferences in an emerging economy market. Journal of International Consumer Marketing. 25. .
- Mohd, N. Y., M. N. Nasser, and O. Mohamad. 2007. Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management 16 (1):38–48. doi: https://doi.org/10.1108/10610420710731142.
- Mollen, A., and H. Wilson. 2010. Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research 63 (9-10):919–5. doi: https://doi.org/10.1016/j.jbusres.2009.05.014.
- Mundel, J., D. Soopramanien, and P. Huddleston. 2021. Affordable luxuries: Comparing American and Chinese millinnial consumers. Asia Pacific Management Review . doi: https://doi.org/10.1016/j.apmrv.2021.02.003.
- Nia, A., and J. L. Zaichkowsky. 2000. Do counterfeits devalue the ownership of luxury brands? Journal of Product & Brand Management 9 (7):485–97. doi: https://doi.org/10.1108/10610420010351402.
- Ordun, G. 2015. Millennial (Gen Y) consumer behavior, their shopping preferences and perceptual maps associated with brand loyalty. Canadian Social Science 11 (4):40–55.
- Parment, A. 2013. Generation Y vs. baby boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services 20 (2):189–99. doi: https://doi.org/10.1016/j.jretconser.2012.12.001.
- Piron, F. 2000. Consumers’ perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products. Journal of Consumer Marketing 17 (4):308–21. doi: https://doi.org/10.1108/07363760010335330.
- Przybylski, A. K., K. Murayama, C. R. Dehaan, and V. Gladwell. 2013. Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior 29 (4):1841–8. doi: https://doi.org/10.1016/j.chb.2013.02.014.
- Purani, K., D. S. Kumar, and S. Sahadev. 2019. e-Loyalty among millennials: Personal characteristics and social influences. Journal of Retailing and Consumer Services 48:215–23. doi: https://doi.org/10.1016/j.jretconser.2019.02.006.
- Romaniuk, J., and B. Sharp. 2004. Conceptualizing and measuring brand salience. Marketing Theory 4 (4):327–42. doi: https://doi.org/10.1177/1470593104047643.
- Schaufeli, W. B., A. B. Bakker, and M. Salanova. 2006. The measurement of work engagement with a short questionnaire. Educational and Psychological Measurement 66 (4):701–16. doi: https://doi.org/10.1177/0013164405282471.
- Shan, J., and M. Khan. 2016. Implications of reverse innovation for socio-economic sustainability: A case study of Philips China. Sustainability, 8 (6):530. doi: https://doi.org/10.3390/su8060530.
- Smith, K. 2012. Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing 29 (2):86–92.
- Smith, K. T. 2011. Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing 19 (6):489–99. doi: https://doi.org/10.1080/0965254X.2011.581383.
- Sprott, D., S. Czellar, and E. Spangenberg. 2009. The importance of a general measure of brand engagement on market behavior: Development and validation of a scale. Journal of Marketing Research 46 (1):92–104. doi: https://doi.org/10.1509/jmkr.46.1.92.
- Steenkamp, J. B. E., F. Ter Hofstede, and M. Wedel. 1999. A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing 63 (2):55–69. doi: https://doi.org/10.1177/002224299906300204.
- Tjandra, N. C., M. Omar, and J. Ensor. 2015. Advanced and emerging economies Generation Y’s perception towards country-of-origin. International Journal of Emerging Markets 10 (4):858–74. doi: https://doi.org/10.1108/IJoEM-11-2012-0146.
- Torelli, C. J., and A. M. Kaikati. 2009. Values as predictors of judgments and behaviors: The role of abstract and concrete mindsets. Journal of Personality and Social Psychology 96 (1):231–47. doi: https://doi.org/10.1037/a0013836.
- Truong, Y., and R. McColl. 2011. Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services 18 (6):555–61. doi: https://doi.org/10.1016/j.jretconser.2011.08.004.
- Tsai, W. S., Q. Yang, and Y. Liu. 2013. Young Chinese consumers' snop and bandwagon luxury consumption preferences. Journal of International Consumer Marketing 25 (5):290–304. doi: https://doi.org/10.1080/08961530.2013.827081.
- Valentine, D. B., and T. L. Powers. 2013. Generation Y values and lifestyle segments. Journal of Consumer Marketing 30 (7):597–606.
- Verlegh, P. W. J., and J. B. E. M. Steenkamp. 1999. A review and meta-analysis of country-of-origin research. Journal of Economic Psychology 20 (5):521–46. doi: https://doi.org/10.1016/S0167-4870(99)00023-9.
- Vigneron, F., and L. W. Johnson. 2004. Measuring perceptions of brand luxury. Journal of Brand Management 11 (6):484–506. doi: https://doi.org/10.1057/palgrave.bm.2540194.
- Walley, K., P. Custance, P. Copley, and S. Perry. 2013. The key dimensions of luxury from a UK consumers’ perspective. Marketing Intelligence & Planning 31 (7):823–37. doi: https://doi.org/10.1108/MIP-09-2012-0092.
- Wang, Y., S. Sun, and Y. Song. 2011. Chinese luxury consumers: Motivation, attitude and behavior. Journal of Promotion Management 17 (3):345–59. doi: https://doi.org/10.1080/10496491.2011.596122.
- Weber, J. 2017. Discovering the millennials’ personal values orientation: A comparison to two managerial populations. Journal of Business Ethics 143 (3):517–29. doi: https://doi.org/10.1007/s10551-015-2803-1.
- Wiedmann, K.-P., N. Hennigs, and A. Siebels. 2009. Value-based segmentation of luxury consumption behavior. Psychology and marketing 26: 625–51. .
- Yang, K.-S. 1981. Social orientation and individual modernity among Chinese students in Taiwan. The Journal of Social Psychology 113 (2):159–70. doi: https://doi.org/10.1080/00224545.1981.9924368.
- Yoo, C., and D. MacInnis. 2005. The brand attitude formation process of emotional and informational ads. Journal of Business Research 58 (10):1397–406. doi: https://doi.org/10.1016/j.jbusres.2005.03.011.
- Zhan, L., and Y. He. 2012. Understanding luxury consumption in China: Consumer perceptions of best-known brands. Journal of Business Research 65 (10):1452–60. doi: https://doi.org/10.1016/j.jbusres.2011.10.011.
- Zhang, B., and J.-H. Kim. 2012. Luxury fashion consumption in China: Factors affecting attitude and purchase intent, available at: doi: https://doi.org/10.1016/j.jretconser.2012.10.007.
- Zhou, L., and A. Wong. 2008. Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands. Journal of Consumer Behaviour 7 (6):470–83. doi: https://doi.org/10.1002/cb.265.
- Zou, S., H. Xu, and L. H. Shi. 2015. Luxury brand in emerging markets. A case study on China. vol. 25. UK: Entrepreneurship in international Marketing. doi: https://doi.org/10.1108/s1474-797920140000025013.