REFERENCES
- Aaker , J. L. and Williams , P. 1998 . Empathy versus pride: The influence of emotional appeals across cultures . Journal of Consumer Research , 25 : 241 – 261 . (December)
- Boston Consulting Group . 2007 . Winning the hearts and minds of China's consumers http://www.bcg.com/publications/files/Winning_Chinas_Consumers_Sept_2007.pdf(accessed October 23, 2007)
- CNNIC . 2007 . Statistical survey report on the Internet development in China http://www.cnnic.net.cn/uploadfiles/pdf/2008/2/29/104126.pdf(accessed August 2009)
- Farrell , D. , Gersch , U. A. and Stephenson , E. 2006 . The value of China's emerging middle class . McKinsey Quarterly , : 60 – 69 . Special Edition
- Garner , J. 2005 . The rise of the Chinese consumer , Hoboken, NJ : Wiley .
- Gürhan-Canli , Z. and Maheswaran , D. 2000 . Cultural variations in country of origin effects . Journal of Marketing Research , 37 ( 3 ) : 309 – 317 .
- Ho , F. N. , Ong , B. S. and Lee , S. 1997 . A multicultural comparison of shopping patterns among Asian consumers . Journal of Marketing Theory & Practice , 5 : 42 – 51 . (Winter)
- Hoffman , D. L. , Novak , T. P. and Venkatesh , A. 2004 . Has the Internet become indispensable? . Communications of the ACM , 47 ( 7 ) : 37 – 42 .
- Horn , J. L. and McArdle , J. J. 1992 . A practical and theoretical guide to measurement invariance in aging research . Experimental Aging Research , 18 : 117 – 144 . (Fall–Winter)
- Jöreskog , K. G. and Sörbom , D. 1999 . LISREL 8 user's reference guide , Lincolnwood, IL : Scientific Software International .
- Klein , J. G. , Ettenson , R. and Morris , M. D. 1998 . The animosity model of foreign product purchase: An empirical test in the People's Republic of China . Journal of Marketing , 62 ( 1 ) : 89 – 100 .
- Maheswaran , D. and Shavitt , S. 2000 . Issues and new directions in global consumer psychology . Journal of Consumer Psychology , 9 : 59 – 66 .
- McKinsey Group . 2006 . From “made in China” to “sold in China”: The rise of the Chinese urban consumer http://www.mckinsey.com/mgi/publications/china_consumer/(accessed October 15, 2007)
- Parasuraman , A. , Zeithaml , V. A. and Malhotra , A. 2005 . E-S-QUAL: A multiple-item scale for assessing electronic service quality . Journal of Service Research , 7 ( 3 ) : 213 – 233 .
- Porter , C. E. and Donthu , N. 2006 . Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics . Journal of Business Research , 59 ( 9 ) : 999 – 1007 .
- Smith , D. T. 2005 . Developing self-employment among African Americans: The impact of household social resources on African American entrepreneurship . Economic Development Quarterly , 19 ( 4 ) : 346 – 355 .
- Steenkamp , J. E. M. and Baumgartner , H. 1998 . Assessing measurement invariance in cross-national consumer research . Journal of Consumer Research , 25 : 78 – 90 .
- Wang , Y.-S. and Tang , T.-I. 2003 . Assessing customer perceptions of website service quality in digital marketing environments . Journal of End User Computing , 15 ( 3 ) : 14 – 31 .
- Zeithaml , V. , Parasuraman , A. and Malhotra , A. 2002 . Service quality delivery through Web sites: A critical review of extant knowledge . Journal of the Academy of Marketing Science , 30 ( 4 ) : 362 – 375 .