Journal of International Consumer Marketing, Volume 22, Issue 3 (2010)

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Journal of International Consumer Marketing, Volume 22, Issue 3 (2010)

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EDITORIAL

Article
Editorial
Erdener Kaynak
Pages: 223-226
Published online: 02 Jun 2010
First Page PreviewforEditorial | Full Text | References | PDF (48.8 KB)
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ARTICLES

Article
Understanding Chinese Users’ Preference for Domestic over Foreign Internet Services
Lih-Bin Oh & Yao Zhang
Pages: 227-243
Published online: 02 Jun 2010
AbstractforUnderstanding Chinese Users’ Preference for Domestic over Foreign Internet Services | Full Text | References | PDF (388.3 KB)
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Article
Country-of-Origin Effects on Consumers’ Evaluations of Automobiles: Perspectives from a Developing Nation
M. Sadiq Sohail & Osman Gokhan Sahin
Pages: 245-257
Published online: 02 Jun 2010
AbstractforCountry-of-Origin Effects on Consumers’ Evaluations of Automobiles: Perspectives from a Developing Nation | Full Text | References | PDF (178.4 KB)
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Article
Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers
Juan (Gloria) Meng & Venkatapparao Mummalaneni
Pages: 259-269
Published online: 02 Jun 2010
AbstractforMeasurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers | Full Text | References | PDF (331 KB)
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Article
The Ethnicity Impact on Attitudes toward Country of Origin for Products with Different Involvement Levels
Stephen Henderson & Samia Ferdous Hoque
Pages: 271-291
Published online: 02 Jun 2010
AbstractforThe Ethnicity Impact on Attitudes toward Country of Origin for Products with Different Involvement Levels | Full Text | References | PDF (528.8 KB)
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Article
Electronic Service Quality and Routes to Site Commitment: The Case of an Online Film Ticketing Service
Noel Yee-Man Siu, Jun-Feng Zhang & Yim-Yim Lam
Pages: 293-307
Published online: 02 Jun 2010
AbstractforElectronic Service Quality and Routes to Site Commitment: The Case of an Online Film Ticketing Service | Full Text | References | PDF (143.1 KB)
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