193
Views
7
CrossRef citations to date
0
Altmetric
Original Articles

A Comparative Analysis of Curriculum in International Marketing and Business Between Peruvian and Guatemalan University Students

, , &
Pages 282-306 | Received 01 Jul 2010, Accepted 01 Sep 2010, Published online: 01 Dec 2010

REFERENCES

  • Albers-Miller , N. , Sigerstad , T. and Straughan , R. 2000 . Internationalization of the undergraduate curriculum: Insight from recruiters . Journal of Teaching in International Business , 11 ( 4 ) : 55 – 80 .
  • Bailey , E. 1995 . An academic model of excellence for international business education . Journal of Management Development , 14 ( 5 ) : 50 – 60 .
  • Bengoa , M. and Sanchez-Robles , B. 2003 . Foreign direct investment, economic freedom and growth: New evidence from Latin America . European Journal of Political Economy , 19 ( 3 ) : 529
  • Coulson-Thomas , C. 1989 . The European business school and its philosophy . Journal of European Industrial Training , 13 ( 1 ) : 30 – 34 .
  • Cova , B. , Kassis , J. and Lanoux , V. 1993 . Back to pedagogy: The EAP's 20 years of European experiences . Management Education & Development , 24 ( 1 ) : 33 – 47 .
  • Cowles , M. Discussion of the design and implementation of the Lauder content-based curriculum: Practical and theoretical considerations . Paper pre-sented at the Annual Conference on Languages and Communication for World Business and the Professions . Ypsilanti, MI. April .
  • Cunningham , A. 1995 . Developing marketing professionals: What can business schools learn? . Journal of Marketing Education , 17 ( 2 ) : 3 – 9 .
  • Delaney , E. 1995 . International business courses and programs at Daytona Beach Community College. 1994–1995 annual report , Daytona Beach, FL : Daytona Beach Community College .
  • Donohue , T. R. , Copa , G. H. and Pease , V. H. 1992 . “ The comprehensive high school: An international perspective ” . In New designs for the comprehensive high school. Volume II–Working papers , Berkeley, CA : National Center for Research in Vocational Education .
  • Elahee , M. and Norbis , M. 2009 . Internationalizing business, education in Latin America: Issues and Challenges . Journal of Teaching in International Business , 20 ( 1 ) : 312 – 329 .
  • Finegold , D. 1994 . International models of management development . Selections , 11 ( 1 ) : 12 – 27 .
  • Green , D. and Scott , J. 1996 . The status of international business-communication courses in schools accredited by the American Assembly of Collegiate Schools of Business . Delta Pi Epsilon Journal , 38 ( 1 ) : 43 – 62 .
  • Handley , L. 1994 . Global economics: Curriculum concerns . Social Studies and the Young Learner , 6 ( 4 ) : 17 – 18 .
  • International Monetary Fund (IMF). (2010). World economic outlook database, April 2010 edition. Retrieved from http://www.imf.org/external/pubs/ft/weo/2010/01/weodata/index.aspx (http://www.imf.org/external/pubs/ft/weo/2010/01/weodata/index.aspx)
  • Instituto Nacional de Estadística (INE). (2006). Encuesta nacional de condiciones de vida [National survey on the conditions of life] (ENCOVI 2006). Retrieved from http://www.ine.gob.gt/index.php/economia (http://www.ine.gob.gt/index.php/economia)
  • Jarvis , J. Internationalizing the business school: Constructing partnerships between the humanities and the professions during an NEH grant project . Paper presented at the Annual Conference on Languages and Communications for World Business . Ypsilanti, MI. March .
  • Kaynak , E. and Kucukemiroglu , O. 1997 . Program and curriculum development in international marketing in an emerging economy: Issues and strategies . Journal of Teaching in International Business , 9 ( 1 ) : 51 – 71 .
  • Keating , R. and Byles , C. 1991 . Internationalizing the business school curriculum: Perspectives on successful implementation . Journal of Education for Business , 67 ( 1 ) : 12
  • Krivonos , P. Global perspectives and the organizational communications course . Paper presented at the Annual Meeting of the Speech Communication Association . Miami Beach, FL. November .
  • Kwok , C. and Arpan , J. 1994 . A comparison of international business education at U.S. and European schools in the 1990s . Management International Review , 34 ( 4 ) : 357 – 379 .
  • Leith , S. , Kovacheff , J. and Price , C. 1994 . Re-engineering the MBA in Canada . The Canadian Business Review , 21 ( 4 ) : 32 – 35 .
  • Lundstrom , W. , White , D. and Schuster , P. 1996 . Internationalizing the marketing curriculum: The professional marketer's perspective . Journal of Marketing Education , 18 ( 2 ) : 5 – 16 .
  • Ondrack , D. 1992/1993 . Internationalizing management education: Human resource management . Journal of Business Administration , 21 ( 1–2 ) : 237 – 249 .
  • Prensalibre.com. (2010, May 19). Guatemala vislumbra grandes oportunidades tras firma de acuerdo [Guatemala sees great opportunities after signing agreement]. Retrieved from http://www.prensalibre.com/noticias/politica/acuerdo_de_asociacion-cumbre-madrid-exportaciones-inversiones-colom_0_264573672.html (http://www.prensalibre.com/noticias/politica/acuerdo_de_asociacion-cumbre-madrid-exportaciones-inversiones-colom_0_264573672.html)
  • Radebaugh , L. 1992/1993 . Internationalization of the accounting curriculum . Journal of Business Administration , 21 ( 1–2 ) : 167 – 190 .
  • Schertzer , C., B. , Schuster , C. P. and Zimmerman , R. O. A typology of learning activities for international business education . Paper presented at the 13th Annual Eastern Michigan University Conference on Language and Communication for World Business and the Professions . Ypsilanti, MI. April .
  • Sondak , E. and Sondak , N. Globalizing the introductory business combinations course . Paper presented at the 11th Annual Eastern Michigan University Conference on Language and Communication for World Business and the Professions . Ypsilanti, MI. March .
  • Stiglitz , J. 1993 . International perspectives in undergraduate education . American Economic Review , 83 ( 2 ) : 27 – 33 .
  • Storm , R. and Feiock , R. C. 1999 . Economic development consequences of state support for higher education . State and Local Government Review , 31 ( 2 ) : 97 – 105 .
  • Thanki , R. 1999 . How do we know the value of higher education to regional development? . Regional Studies , 33 ( 1 ) : 84 – 89 .
  • Turley , L. W. and Shannon , J. R. 1999 . The international marketing curriculum: View from Students . Journal of Marketing Education , 21 ( 3 ) : 175 – 180 .
  • United Nations (UN). (2009). Human development report 2009. Overcoming barriers: Human mobility and development. Retrieved from http://hdr.undp.org/en/reports/global/hdr2009/ (http://hdr.undp.org/en/reports/global/hdr2009/)
  • World Bank (WB). (2010). World development indicators 2008. Retrieved from http://data.worldbank.org/products/data-books/WDI-2008 (http://data.worldbank.org/products/data-books/WDI-2008)
  • World Economic Forum (WEF). (2010). The global competitiveness report 2009–2010. Retrieved from http://www.weforum.org/documents/GCR09/index.html (http://www.weforum.org/documents/GCR09/index.html)

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.