REFERENCES
- Anderson , S. P. and Coate , S. 2005 . Market provision of broadcasting: A welfare analysis . Review of Economic Studies , 72 : 947 – 972 .
- Anderson , S. P. and Gabzewicz , J. J. 2006 . “ The media and advertising: A tale of two-sided markets ” . In Handbook of economics of art and culture , Edited by: Ginburgh , V. A. and Throsby , D. Vol. 1 , 567 – 614 . Boston , MA : Elsevier .
- Armstrong , M. 2006 . Competition in two-sided markets . Rand Journal of Economics , 37 : 668 – 691 .
- Caillaud , B. and Jullien , B. 2003 . Chicken and egg: Competition among intermediation service providers . Rand Journal of Economics , 34 : 309 – 328 .
- Danaher , P. 2002 . Optimal pricing of new subscriptions: Analysis of a marketing experiment . Marketing Science , 21 : 119 – 138 .
- Dukes , A. and Or , E. 2003 . Negotiations and exclusivity contracts for advertising . Marketing Science , 22 : 222 – 247 .
- Economides , N. and Katsamakes , E. 2006 . Two-sided competition of proprietary vs. open source technology platforms and the implications for the software industry . Management Science , 52 : 1057 – 1071 .
- Eisenmann , T. , Parker , G. and Alstyne , M. 2006 . Strategies for two-sided markets . Harvard Business Review , 84 ( 10 ) : 92 – 101 .
- Foros , Ø. , Hagen , K. P. and Kind , H. J. 2009 . Price-dependent profits sharing as a channel coordination device . Management Science , 55 : 1280 – 1291 .
- Godes , D. , Ofek , E. and Sarvary , M. 2009 . Content vs. advertising: The impact of competition on media firm strategy . Marketing Science , 28 : 20 – 35 .
- Kaiser , U. and Wright , J. 2006 . Price structure in two-sided markets: Evidence from the magazine industry . International Journal of Industrial Organization , 24 : 1 – 28 .
- Kind , H. J. , Nilssen , T. and Sørgard , L. 2007 . Competition for viewers and advertisers in a TV oligopoly . Journal of Media Economics , 20 : 211 – 233 .
- Kind , H. J. , Nilssen , T. and Sørgard , L. 2009 . Business models for media firms: Does competition matter for how they raise revenue? . Marketing Science , 28 : 1112 – 1128 .
- McGuire , T. W. and Staelin , R. 1983 . An industry equilibrium analysis of downstream vertical integration . Marketing Science , 2 : 161 – 191 .
- Moriarty , S. E. and Everett , S. 1994 . Commercial breaks: A viewing behaviour study . Journalism Quarterly , 71 : 346 – 355 .
- Motta , M. 2004 . Competition policy: Theory and practice , Cambridge , , England : Cambridge University Press .
- Parker , G. G. and Alstyne , A. W. 2005 . Two-sided network effects: A theory of information product design . Management Science , 51 : 1494 – 1504 .
- Rochet , J. and Tirole , J. 2003 . Platform competition in two-sided markets . Journal of the European Economic Association , 1 : 990 – 1029 .
- Rochet , J. and Tirole , J. 2006 . Two-sided markets: A progress report . Rand Journal of Economics , 37 : 645 – 678 .
- Rysman , M. 2004 . Competition between networks: A study of the market for Yellow Pages . Review of Economic Studies , 71 : 483
- Rysman , M. 2009 . The economics of two-sided markets . Journal of Economic Perspectives , 23 : 125 – 143 .
- Shaffer , G. 1991 . Slotting allowances and resale price maintenance: A comparison of facilitating practices . Rand Journal of Economics , 22 : 120 – 135 .
- Shubik , M. and Levitan , R. 1980 . Market structure and behavior , Cambridge , MA : Harvard University Press .
- Wilbur , K. C. 2008 . A two-sided, empirical model of television advertising and viewing markets . Marketing Science , 27 : 356 – 378 .