References: Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales

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Fang, Z., Yang, Y., Xu, Y., & Li, W. (2016). Boost movie ticket sales by location-based advertising: A Bayesian VAR approach. Journal of Media Economics, 29(3), 125–138.
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Galetić, F., Dabić, M., & Kiessling, T. (2016). Media control: A case for privatization in transitional economies. Journal of Media Economics, 29(3), 111–124.
Web of Science ®Google Scholar
Hsu, Y.-L., & Jane, W.-J. (2016). Bidirectional causality for word of mouth and the movie box office: An empirical investigation of panel data. Journal of Media Economics, 29(3), 139–152.
Web of Science ®Google Scholar

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Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales

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Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales

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