A study on the positioning of the brand variants by smartwatch manufacturers: a technometrics approach

Reference

• Allied Market Research. 2020. Smartwatch Market Global Opportunity Analysis and Industry Forecast, 2020-2027 [WWW Document]. Accessed 9 September. https://www.alliedmarketresearch.com/smartwatch-market#:~:text=The%20global%20smartwatch%20market%20was,19.6%25%20from%202020%20to%202027.
   Google Scholar
• Beh, P. K., Y. Ganesan, M. Iranmanesh, and B. Foroughi. 2021. “Using Smartwatches for Fitness and Health Monitoring: the UTAUT2 Combined with Threat Appraisal as Moderators.” Behavior and Information Technology 40: 282–299.
   Web of Science ®Google Scholar
• Bergen, M., S. Dutta, and S. M. Shugan. 1996. “Branded Variants: A Retail Perspective.” Journal of Marketing Research 33: 9.
   Web of Science ®Google Scholar
• Bieber, G., T. Kirste, and B. Urban. 2012. “Ambient Interaction by Smart Watches.” Proceedings of the 5th International Conference on PErvasive technologies related to assistive environments - PETRA ‘12. ACM Press, New York, New York, USA, p. 1.
   Google Scholar
• Brem, A., and K.-I. Voigt. 2009. “Integration of Market Pull and Technology Push in the Corporate Front end and Innovation Management—Insights from the German Software Industry.” Technovation 29: 351–367.
   Web of Science ®Google Scholar
• Cecchinato, M. E., A. L. Cox, and J. Bird. 2015. “Smartwatches.” Proceedings of the 33rd annual ACM Conference Extended abstracts on Human Factors in computing systems - CHI EA ‘15. ACM Press, New York, New York, USA, pp. 2133–2138.
   Google Scholar
• Chen, Y., and T. H. Cui. 2013. “The Benefit of Uniform Price for Branded Variants.” Marketing Science 32: 36–50.
   Web of Science ®Google Scholar
• Choi, J., and S. Kim. 2016. “Is the Smartwatch an IT Product or a Fashion Product? A Study on Factors Affecting the Intention to use Smartwatches.” Computers in Human Behavior 63: 777–786.
   Web of Science ®Google Scholar
• Christensen, C. M., R. McDonald, E. J. Altman, and J. E. Palmer. 2018. “Disruptive Innovation: An Intellectual History and Directions for Future Research.” Journal of Management Studies 55: 1043–1078.
   Web of Science ®Google Scholar
• Chuah, S. H.-W., P. A. Rauschnabel, N. Krey, B. Nguyen, T. Ramayah, and S. Lade. 2016. “Wearable Technologies: The Role of Usefulness and Visibility in Smartwatch Adoption.” Computers in Human Behavior 65: 276–284.
   Web of Science ®Google Scholar
• Coccia, M. 2019. “The Theory of Technological Parasitism for the Measurement of the Evolution of Technology and Technological Forecasting.” Technological Forecasting and Social Change 141: 289–304.
   Web of Science ®Google Scholar
• Counterpoint. 2020. Global Smartwatch Market Revenue up 20% in H1 2020, Led by Apple, Garmin & Huawei [WWW Document]. Counterpoint. Accessed 9 August. https://www.counterpointresearch.com/global-smartwatch-market-revenue-h1-2020/.
   Google Scholar
• Dehghani, M., and K. J. Kim. 2019. “The Effects of Design, Size, and Uniqueness of Smartwatches: Perspectives from Current Versus Potential Users.” Behavior and Information Technology 38: 1143–1153.
   Web of Science ®Google Scholar
• Dehghani, M., K. J. Kim, and R. M. Dangelico. 2018. “Will Smartwatches Last? Factors Contributing to Intention to Keep Using Smart Wearable Technology.” Telematics and Informatics 35: 480–490.
   Web of Science ®Google Scholar
• Dong, J., Y. Du, and Z. Cai. 2020. “Gender Recognition Using Motion Data from Multiple Smart Devices.” Expert Systems with Applications 147: 113195.
   Web of Science ®Google Scholar
• Duclos, M., G. Fleury, P. Lacomme, R. Phan, L. Ren, and S. Rousset. 2016. “An Acceleration Vector Variance Based Method for Energy Expenditure Estimation in Real-Life Environment with a Smartphone/Smartwatch Integration.” Expert Systems with Applications 63: 435–449.
   Web of Science ®Google Scholar
• Gourville, J. T., and D. Soman. 2005. “Overchoice and Assortment Type: When and why Variety Backfires.” Marketing Science 24: 382–395.
   Web of Science ®Google Scholar
• Grupp, H., and M. Stadler. 2005. “Technological Progress and Market Growth: An Empirical Study Based on the Quality-Ladder Approach.” Technological Forecasting and Social Change 72: 413–428.
   Web of Science ®Google Scholar
• Ha, T., B. Beijnon, S. Kim, S. Lee, and J. H. Kim. 2017. “Examining User Perceptions of Smartwatch Through Dynamic Topic Modeling.” Telematics and Informatics 34: 1262–1273.
   Web of Science ®Google Scholar
• Hair, J. F. 2006. Multivariate Data Analysis. 6th ed. Hoboken, NJ: Pearson Prentice Hall.
   Google Scholar
• Hsiao, K.-L., and C.-C. Chen. 2018. “What Drives Smartwatch Purchase Intention? Perspectives from Hardware, Software, Design, and Value.” Telematics and Informatics 35: 103–113.
   Web of Science ®Google Scholar
• IDC. 2020. Worldwide Wearables Market Forecast 2024, According to IDC [WWW Document]. Accessed 10 January. https://www.idc.com/getdoc.jsp?containerId=prUS46885820.
   Google Scholar
• Jung, Y., S. Kim, and B. Choi. 2016. “Consumer Valuation of the Wearables: The Case of Smartwatches.” Computers in Human Behavior 63: 899–905.
   Web of Science ®Google Scholar
• Kang, H., and E. H. Jung. 2020. “The Smart Wearables-Privacy Paradox: A Cluster Analysis of Smartwatch Users.” Behavior and Information Technology. doi:10.1080/0144929X.2020.1778787.
   Web of Science ®Google Scholar
• Kim, K. J. 2016. “Round or Square? How Screen Shape Affects Utilitarian and Hedonic Motivations for Smartwatch Adoption.” Cyberpsychology, Behavior and Social Networking 19: 733–739.
   PubMed Web of Science ®Google Scholar
• Lee, E. 2021. “Impact of Visual Typicality on the Adoption of Wearables.” Journal of Consumer Behavior 20: 762–775.
   Web of Science ®Google Scholar
• Lim, D. J., and T. R. Anderson. 2016. “Technology Trajectory Mapping Using Data Envelopment Analysis: the ex Ante use of Disruptive Innovation Theory on Flat Panel Technologies.” R&D Management 46: 815–830.
   Web of Science ®Google Scholar
• Nascimento, B., T. Oliveira, and C. Tam. 2018. “Wearable Technology: What Explains Continuance Intention in Smartwatches?” Journal of Retailing and Consumer Services 43: 157–169.
   Web of Science ®Google Scholar
• Ngu, A., Y. Wu, H. Zare, A. Polican, B. Yarbrough, and L. Yao. 2017. “Fall Detection Using Smartwatch Sensor Data with Accessor Architecture.” In Smart Health. International Conference on Smart Health ICSH 2017. Lecture Notes in Computer Science, Vol. 10347, edited by H. Chen, D. Zeng, E. Karahanna, and I. Bardhan, 81–93. Cham: Springer.
   Google Scholar
• Pal, D., S. Funilkul, and V. Vanijja. 2020. “The Future of Smartwatches: Assessing the end-Users’ Continuous Usage Using an Extended Expectation-Confirmation Model.” Universal Access in the Information Society 19: 261–281.
   Web of Science ®Google Scholar
• Park, K., M. Jeong, and K. Kim. 2020. “Usability Evaluation of Menu Interfaces for Smartwatches.” Journal of Computer Information Systems 60: 156–165.
   Web of Science ®Google Scholar
• Park, C. W., D. J. Macinnis, J. Priester, A. B. Eisingerich, and D. Iacobucci. 2010. “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.” Journal of Marketing 74: 1–17.
   Web of Science ®Google Scholar
• Radnejad, A. B., M. F. Ziolkowski, and O. Osiyevskyy. 2020. “Design Thinking and Radical Innovation: Enter the Smartwatch.” Journal of Business Strategy 42 (5): 332–342.
   Google Scholar
• Raffaelli, R. 2014. “Why the Apple Watch Is a Gift to the Swiss Watch Industry.” [online] Harvard Business Review.Accessed 1 March 2021. https://hbr.org/2014/09/why-the-apple-watch-is-a-gift-to-the-swiss-watch-industry.
   Google Scholar
• Ramkumar, B., and Y. Liang. 2020. “How Do Smartwatch Price and Brand Awareness Drive Consumer Perceptions and Purchase Intention? A Perceived Value Approach.” International Journal of Technology Marketing 14: 199–225.
   Google Scholar
• Raptis, D., E. Papachristos, A. Bruun, and J. Kjeldskov. 2020. “Why did you Pick That? A Study on Smartwatch Design Qualities and People’s Preferences.” Behavior and Information Technology 0: 1–18.
   Google Scholar
• Sahal, D. 1985. “Foundations of Technometrics.” Technological Forecasting and Social Change 27: 1–37.
   Web of Science ®Google Scholar
• Sangani, K. 2013. “Is This a Wind up? [Watches].”. Engineering and Technology 8: 36–38.
   Google Scholar
• Sazonov, E. 2014. Wearable Sensors: Fundamentals, Implementation and Applications. Amsterdam: Elsevier.
   Google Scholar
• Seneviratne, S., Y. Hu, T. Nguyen, G. Lan, S. Khalifa, K. Thilakarathna, M. Hassan, and A. Seneviratne. 2017. “A Survey of Wearable Devices and Challenges.” IEEE Communications Surveys & Tutorials 19: 2573–2620.
   Web of Science ®Google Scholar
• Sergueeva, K., N. Shaw, and S. H. Lee. (Mark) 2020. “Understanding the Barriers and Factors Associated with Consumer Adoption of Wearable Technology Devices in Managing Personal Health.” Canadian Journal of Administrative Sciences 37: 45–60.
   Web of Science ®Google Scholar
• Siepmann, C., and P. Kowalczuk. 2021. “Understanding Continued Smartwatch Usage: The Role of Emotional as Well as Health and Fitness Factors.” Electronic Markets. doi:10.1007/s12525-021-00458-3.
   Web of Science ®Google Scholar
• Srivastava, S., and M. Misra. 2015. “Tracking Technology Trajectory Through Regression Modelling: a Retrospective Techno-Analysis.” Technology Analysis and Strategic Management 27: 420–436.
   Web of Science ®Google Scholar
• Statista. 2020. Market Share of Smartwatch Unit Shipments Worldwide from the 2Q’14 to 1Q ‘20*, by Vendor [WWW Document]. Accessed 10 March. https://www.statista.com/statistics/524830/global-smartwatch-vendors-market-share/#:~:text=During%20its%20first%20year%2C%20Apple,of%20the%20total%20smartwatch%20market.&text%E2%80%89=%E2%80%89Samsung%2C%20who%20were%20once%20market,Galaxy%20Watch%20series%20in%202018.
   Google Scholar
• Sun, K., C. Yu, and Y. Shi. 2019. “Exploring Low-Occlusion Qwerty Soft Keyboard Using Spatial Landmarks.” ACM Transactions on Computer-Human Interaction 26: 1–33.
   Web of Science ®Google Scholar
• Tarafdar, P., and I. Bose. 2021. “Recognition of Human Activities for Wellness Management Using a Smartphone and a Smartwatch: A Boosting Approach.” Decision Support Systems 140: 113426.
   Web of Science ®Google Scholar
• Trinh, G., J. Dawes, and L. Lockshin. 2009. “Do Product Variants Appeal to Different Segments of Buyers Within a Category?” Journal of Product and Brand Management 18: 95–105.
   Google Scholar
• Visalakshi, S., and G. D Sandhya. 1997. “An Analysis of Biotechnology and non-Biotechnology R&D Capabilities in the Indian Pharmaceutical Industry.” R&D Management 27: 177–180.
   Web of Science ®Google Scholar
• Waltzer, S. 2020. Global Smartwatch Shipments Grow 20 Percent to 14 Million in Q1 2020 [WWW Document]. Strateg. Anal. Accessed 20 August. https://www.strategyanalytics.com/strategy-analytics/blogs/wearables/2020/05/07/global-smartwatch-shipments-grow-20-percent-to-14-million-in-q1-2020.
   Google Scholar
• Williams, M., J. R. C. Nurse, and S. Creese. 2019. “Smartwatch Games: Encouraging Privacy-Protective Behaviour in a Longitudinal Study.” Computers in Human Behavior 99: 38–54.
   Web of Science ®Google Scholar