Publication Cover
AIDS Care
Psychological and Socio-medical Aspects of AIDS/HIV
Volume 31, 2019 - Issue 2
1,071
Views
13
CrossRef citations to date
0
Altmetric
Articles

The use of social marketing campaigns to increase HIV testing uptake: a systematic review

, &
Pages 153-162 | Received 26 Apr 2018, Accepted 27 Sep 2018, Published online: 10 Oct 2018

References

  • Adam, B. D., Gardner, S., Major, C., Campbell, D., Light, L., & Globerman, J. (2016). Promoting HIV testing for gay and bisexual men: An evaluation of the 2011–2012 campaign in Toronto and Ottawa. Health Promotion Practice, 17(1), 40–47. doi: 10.1177/1524839915605060
  • Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21(1), 3–13. doi: 10.1509/jppm.21.1.3.17602
  • Arya, M., Levison, J., & Giordano, T. P. (2010). Ongoing barriers to HIV testing during pregnancy: A need for media campaigns addressing low knowledge about perinatal HIV transmission among women in the United States. AIDS Patient Care and STDs, 24(2), 71–72. doi: 10.1089/apc.2009.0212
  • Cohall, A., Dini, S., Nye, A., Dye, B., Neu, N., & Hyden, C. (2010). HIV testing preferences among young men of color who have sex with men. American Journal of Public Health, 100(10), 1961–1966. doi: 10.2105/AJPH.2008.140632
  • Deblonde, J., De Koker, P., Hamers, F. F., Fontaine, J., Luchters, S., & Temmerman, M. (2010). Barriers to HIV testing in Europe: A systematic review. The European Journal of Public Health, 20(4), 422–432. doi: 10.1093/eurpub/ckp231
  • Donovan, R. (2011). Social marketing’s mythunderstandings. Journal of Social Marketing, 1(1), 8–16. doi: 10.1108/20426761111104392
  • Effective Public Health Practice Project (EPHPP). (2010). Quality assessment tool for quantitative studies. Retrieved from http://www.ephpp.ca/PDF/QualityAssessmentTool_2010_2.pdf
  • Flowers, P., McDaid, L. M., & Knussen, C. (2013). Exposure and impact of a mass media campaign targeting sexual health amongst Scottish men who have sex with men: An outcome evaluation. BMC Public Health, 13, 737. doi: 10.1186/1471-2458-13-737
  • Gilbert, M., Cook, D., Steinberg, M., Kwag, M., Robert, W., Doupe, G., … Rekart, M. (2013). Targeting screening and social marketing to increase detection of acute HIV infection in men who have sex with men in Vancouver, British Columbia. AIDS, 27(16), 2649–2654. doi: 10.1097/QAD.0000000000000001
  • Gladwell, M. (2000). The tipping point: How little things can make a big difference. New York: Little, Brown and Co.
  • Grier, S., & Bryant, C. A. (2005). Social marketing in public health. Annual Review of Public Health, 26, 319–339. doi: 10.1146/annurev.publhealth.26.021304.144610
  • Guy, R., Goller, J., Leslie, D., Thorpe, R., Grierson, J., Batrouney, C., … Hellard, M. (2009). No increase in HIV or sexually transmissible infection testing following a social marketing campaign among men who have sex with men. Journal of Epidemiology & Community Health, 63(5), 391–396. doi: 10.1136/jech.2008.077099
  • Hickson, F., Tomlin, K., Hargreaves, J., Bonell, C., Reid, D., & Weatherburn, P. (2015). Internet-based cohort study of HIV testing over 1 year among men who have sex with men living in England and exposed to a social marketing intervention promoting testing. Sexually Transmitted Infections, 91(1), 24–30. doi: 10.1136/sextrans-2014-051598
  • Joint United Nations Programme on HIV/AIDS (UNAIDS). (2017a). UNAIDS sata 2017. doi: 978-92-9173-945-5
  • Joint United Nations Programme on HIV/AIDS (UNAIDS). (2017b). UNAIDS fact sheet - Latest statistics on the status of the AIDS epidemic. Retrieved from http://www.unaids.org/sites/default/files/media_asset/UNAIDS_FactSheet_en.pdf
  • Jurawan, K., Dindial, D., Hosein, S., King, D., Sahadeo, A., & Mungrue, K. (2009). An evaluation of intervention strategies for HIV/AIDS in Trinidad and Tobago (2000–2007). International Journal of Adolescent Medicine and Health, 21(4), 581–590. doi: 10.1515/IJAMH.2009.21.4.581
  • Kaufman, M. R., Rimal, R. N., Carrasco, M., Fajobi, O., Soko, A., Limaye, R., & Mkandawire, G. (2014). Using social and behavior change communication to increase HIV testing and condom use: The Malawi BRIDGE project. AIDS Care, 26(Supp. 1), S46–S49. doi: 10.1080/09540121.2014.906741
  • Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35(3), 3–12. doi: 10.1177/002224297103500302
  • Kwapong, G. D., Boateng, D., Agyei-Baffour, P., & Addy, E. a. (2014). Health service barriers to HIV testing and counseling among pregnant women attending antenatal clinic; a cross-sectional study. BMC Health Services Research, 14(1), 267. doi: 10.1186/1472-6963-14-267
  • Lee, N. R., & Kotler, P. (2011). Social marketing: Influencing behaviors for good (4th ed.). Thousand Oaks, CA: Sage publications.
  • Lefebvre, C. R., & Flora, J. A. (1988). Social marketing and public health intervention. Health Education Quarterly, 15(3), 299–315. doi: 10.1177/109019818801500305
  • Martínez-Donate, A. P., Zellner, J. A., Sañudo, F., Fernandez-Cerdeño, A., Hovell, M. F., Sipan, C. L., … Carrillo, H. (2010). Hombres Sanos: Evaluation of a social marketing campaign for heterosexually identified latino men who have sex with men and women. American Journal of Public Health, 100(12), 2532–2540. doi: 10.2105/AJPH.2009.179648
  • Moher, D., Liberati, A., Tetzlaff, J., Altman, D. G., Altman, D., Antes, G., … Tugwell, P. (2009). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. PLoS Medicine, 6(7), 264–269. doi: 10.1371/journal.pmed.1000097
  • Myhre, S. L., & Flora, J. A. (2000). HIV/AIDS communication campaigns: Progress and prospects. Journal of Health Communication, 5(1), 29–45. doi: 10.1080/10810730050019546
  • Nelson, K. M., Thiede, H., Jenkins, R. a., Carey, J. W., Hutcheson, R., & Golden, M. R. (2014). Personal and contextual factors related to delayed HIV diagnosis among men who have sex with men. AIDS Education and Prevention, 26(2), 122–133. doi: 10.1521/aeap.2014.26.2.122
  • Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here? Journal of Health Communication, 11(1), 21–42. doi: 10.1080/10810730500461059
  • Noar, S. M., Palmgreen, P., Chabot, M., Dobransky, N., & Zimmerman, R. S. (2009). A 10-year systematic review of HIV/AIDS mass communication campaigns: Have we made progress? Journal of Health Communication, 14(1), 15–42. doi: 10.1080/10810730802592239
  • Paulin, H. N., Blevins, M., Koethe, J. R., Hinton, N., Vaz, L. M. E., Vergara, A. E., … Wester, C. W. (2015). HIV testing service awareness and service uptake among female heads of household in rural Mozambique: Results from a province-wide survey. BMC Public Health, 15(1), 132. doi: 10.1186/s12889-015-1388-z
  • Pharr, J. R., Lough, N. L., & Ezeanolue, E. E. (2015). Barriers to HIV testing among young men who have sex with men (MSM): Experiences from Clark County, Nevada. Global Journal of Health Science, 8(7), 9. doi: 10.5539/gjhs.v8n7p9
  • Prati, G., Mazzoni, D., Cicognani, E., Albanesi, C., & Zani, B. (2016). Evaluating the persuasiveness of an HIV mass communication campaign using gain-framed messages and aimed at creating a superordinate identity. Health Communication, 31(9), 1097–1104. doi: 10.1080/10410236.2015.1040983
  • Schwarcz, S., Richards, T. A., Frank, H., Wenzel, C., Chin Hsu, L., Chin, C. S. J., … Dilley, J. (2011). Identifying barriers to HIV testing: Personal and contextual factors associated with late HIV testing. AIDS Care, 23(7), 892–900. doi: 10.1080/09540121.2010.534436
  • Snyder, L. B., Hamilton, M. A., Mitchell, E. W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor, D. (2004). A meta-analysis of the effect of mediated health communication campaigns on behavior change in the United States. Journal of Health Communication, 9, 71–96. doi: 10.1080/10810730490271548
  • Sohn, A., Cho, B., & Kennedy, H. A. (2015). Identifying barriers to human immunodeficiency virus testing for men who have sex with men in South Korea. Osong Public Health and Research Perspectives, 6(3), 192–200. doi: 10.1016/j.phrp.2015.06.003
  • Solorio, R., Norton-Shelpuk, P., Forehand, M., Montaño, D., Stern, J., Aguirre, J., & Martinez, M. (2016). Tu Amigo Pepe: Evaluation of a multi-media marketing campaign that targets young Latino immigrant MSM with HIV testing messages. AIDS and Behavior, 20(9), 1973–1988. doi: 10.1007/s10461-015-1277-6
  • Uhrig, J. D., Davis, K. C., Fraze, J., Goetz, J., & Rupert, D. (2012). Efficacy of an HIV testing campaign’s messages for African American women. Health Marketing Quarterly, 29(2), 117–129. doi: 10.1080/07359683.2012.678256
  • Wei, C., Herrick, A., Raymond, H. F., Anglemyer, A., Gerbase, A., & Noar, S. M. (2011). Social marketing interventions to increase HIV/STI testing uptake among men who have sex with men and male-to-female transgender women. The Cochrane Database of Systematic Reviews, 9, CD009337.
  • Wilkinson, A. L., Pedrana, A. E., El-Hayek, C., Vella, A. M., Asselin, J., Batrouney, C., … Stoové, M. (2016). The impact of a social marketing campaign on HIV and sexually transmissible infection testing among men who have sex with men in Australia. Sexually Transmitted Diseases, 43(1), 49–56. doi: 10.1097/OLQ.0000000000000380
  • Wressell, A., Twaites, H., Taylor, S., Hartland, D., & Gove-Humphries, T. (2014). Saving Lives through visual health communication: A multidisciplinary team approach. Journal of Visual Communication in Medicine, 37(3-4), 81–90. doi: 10.3109/17453054.2014.981800
  • Wressell, A., Twaites, H., Taylor, S., Hartland, D., & Gove-humphries, T. (2011). Saving Lives through visual health communication: A multidisciplinary team approach. Journal of Visual Communication in Medicine, 37(3-4), 81–91. doi: 10.3109/17453054.2014.981800

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.