276
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Building mutual rewarding sponsor relationships between museums and corporations

ORCID Icon, ORCID Icon &
Received 26 Jan 2023, Accepted 25 Aug 2023, Published online: 15 Sep 2023

References

  • Abdou, M. (2023). Heritage conservation and the limitation of public-private partnerships. Cultural Trends, 1–17, Published online 16 Mar 2023. https://doi.org/10.1080/09548963.2023.2189514
  • Abdullah, A., & Khadaroo, I. (2022). Controlling UK national museums and galleries: The pursuit of conflicting politico-economic and socio-cultural objectives. Accounting and Business Research, 52(2), 201–220. https://doi.org/10.1080/00014788.2020.1832880
  • Agostini, L., & Nosella, A. (2017). Interorganizational relationships in marketing: A critical review and research agenda. International Journal of Management Reviews, 19(2), 131–150. https://doi.org/10.1111/ijmr.12084
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
  • Basílio, M. (2017). The degree of private participation in PPPs: Evidence from developing and emerging economies. In J. Leitão, E. de Morais-Sarmento, & J. Aleluia (Eds.), The Emerald Handbook of Public–Private Partnerships in Developing and Emerging Economies: Perspectives on Public Policy, Entrepreneurship and Poverty (pp. 81–111). Emerald Publishing.
  • Campa, D., & Zijlmans, E. W. A. (2019). Corporate social responsibility recognition and support for the arts: Evidence from European financial institutions. European Management Journal, 37(6), 818–827. https://doi.org/10.1016/j.emj.2019.01.003
  • Colbert, F., d’Astous, A., & Parmentier, M. A. (2005). Consumer perceptions of sponsorship in the arts. International Journal of Cultural Policy, 11(2), 215–228. https://doi.org/10.1080/10286630500198245
  • Cornwell, T. B., Humphreys, M. S., Maguire, A. M., Weeks, C. S., & Tellegen, C. L. (2006). Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), 312–321. https://doi.org/10.1086/508436
  • Cornwell, T. B., & Maignan, I. (2013). An international review of sponsorship research. Journal of Advertising, 27(1), 1–21. https://doi.org/10.1080/00913367.1998.10673539
  • Cultural and Creative Cities Monitor-European Commission. (2021, May 5). https://composite-indicators.jrc.ec.europa.eu/cultural-creative-cities-monitor/countries-and-cities/nl
  • Daellenbach, K., Davies, J., & Ashill, N. J. (2006). Understanding sponsorship and sponsorship relationships—Multiple frames and multiple perspectives. International Journal of Nonprofit and Voluntary Sector Marketing, 11(1), 73–87. https://doi.org/10.1002/nvsm.39
  • DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160. https://doi.org/10.2307/2095101
  • Dubini, P., & Monti, A. (2018). Board composition and organizational performance in the cultural sector: The case of Italian opera houses. International Journal of Arts Management, 20(2), 56–70.
  • Dutchnews. (2021, September 8). Banks, bulbs, beer and oil: The 10 largest Dutch companies. https://www.dutchnews.nl/2017/09/banks-bulbs-beer-and-oil-the-10-largest-dutch-companies/
  • Fahy, J., Farrelly, F., & Quester, P. (2004). Competitive advantage through sponsorship: A conceptual model and research propositions. European Journal of Marketing, 38(8), 1013–1030. https://doi.org/10.1108/03090560410539140
  • Farrelly, F., & Quester, P. (2005). Examining important relationship quality constructs of the focal sponsorship exchange. Industrial Marketing Management, 34(3), 211–219. https://doi.org/10.1016/j.indmarman.2004.09.003
  • Farrelly, F., Quester, P., & Burton, R. (2006). Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships. Industrial Marketing Management, 35(8), 1016–1026. https://doi.org/10.1016/j.indmarman.2006.05.006
  • Farrelly, F., Quester, P., & Mavondo, F. (2003). Collaborative communication in sponsor relations. Corporate Communication: An International Journal, 8(2), 128–138. https://doi.org/10.1108/1356328031047571
  • Gianecchini, M. (2020). Strategies and determinants of corporate support to the arts: Insights from the Italian context. European Management Journal, 38(2), 308–318. https://doi.org/10.1016/j.emj.2019.08.007
  • Glaser, B. G., & Strauss, A. L. (2017). Discovery of Grounded Theory: Strategies for Qualitative Research. Routledge.
  • Goulden, C. (2002). Grounded Theory: A Practical Guide for Management, Business and Market Researchers. Sage Publications.
  • Greenhill, E. H. (1992). Museums and the Shaping of Knowledge. Routledge.
  • Greer, S. (2021). Funding resilience: Market rationalism and the UK´s “mixed economy” for the arts. Cultural Trends, 30(3), 222–240. https://doi.org/10.1080/09548963.2020.1852875
  • Harrison, J. (2005). Shaping collaboration: Considering institutional culture. Museum Management and Curatorship, 20(3), 195–212. https://doi.org/10.1080/09647770500402003
  • Hillman, A. J., Cannella, A. A., & Paetzold, R. L. (2000). The resource dependence role of corporate directors: Strategic adaptation of board composition in response to environmental change. Journal of Management Studies, 37(2), 235–256. https://doi.org/10.1111/1467-6486.00179
  • Jensen, J. A., Cobbs, J. B., & Turner, B. A. (2016). Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons, 59(2), 163–173. https://doi.org/10.1016/j.bushor.2015.11.001
  • Kourovskaia, A. A., & Meenaghan, T. (2013). Assessing the financial impact of sponsorship investment. Psychology & Marketing, 30(5), 417–430. https://doi.org/10.1002/mar.20616
  • Kushner, R. (1996). Positive rationales for corporate arts support. In R. Martorella (Ed.), Arts and Business (pp. 235–246). Praeger.
  • Labaronne, L. (2023). Prof. Thomas Girst (global head of cultural engagement, BMW group): in conversation. Cultural Trends, 32(2), 190–202. https://doi.org/10.1080/09548963.2022.2156268
  • Lee, J. Y., & Han, M. J. (2018). An exploratory study on understanding corporate museum likability and corporate image: Testing variables with the use of media platforms: Intention of sponsorship, anti-corporate sentiment, and authenticity of Mecenat. Media, Gender & Culture, 33(4), 53–106. https://doi.org/10.38196/mgc.2018.12.33.4.53
  • Lewandowska, K. (2015). From sponsorship to partnership in arts and business relations. The Journal of Arts Management, Law, and Society, 45(1), 33–50. https://doi.org/10.1080/10632921.2014.964818
  • Mazodier, M., & Quester, P. (2014). The role of sponsorhip fit for changing brand affect: A latent growth modelling approach. International Journal of Research in Marketing, 31(1), 16–29. https://doi.org/10.1016/j.ijresmar.2013.08.004
  • McNicholas, B. (2004). Arts, culture and business: A relationship transformation, a nascent field. International Journal of Arts Management, 7(1), 57–69.
  • Meenaghan, T. (1998). Current developments and future directions in sponsorship. International Journal of Advertising, 17(1), 3–28. https://doi.org/10.1080/02650487.1998.11104703
  • Michael, S. C., & Combs, J. G. (2008). Entrepreneurial failure: The case of franchisees. Journal of Small Business Management, 46(1), 73–90. https://doi.org/10.1111/j.1540-627X.2007.00232.x
  • Moir, L., & Taffler, R. (2004). Does corporate philanthropy exist? Business giving to the arts in the UK. Journal of Business Ethics, 54(2), 149–161. https://doi.org/10.1007/s10551-004-1777-1
  • Olkkonen, R., & Tuominen, P. (2008). Fading configurations in inter-organizational relationships: A case study in the context of cultural sponsorship. Journal of Business & Industrial Marketing, 23(3), 203–212. https://doi.org/10.1108/08858620810858463
  • Plets, G., & Kuijt, M. (2022). Gas, oil and heritage: Well-oiled histories and corporate sponsorship in Dutch museums (1990-2021). BMGN-Low Countries Historical Review, 137(1), 50–77. https://doi.org/10.51769/bmgn-lchr.7028
  • Quester, P. G., & Thompson, B. (2001). Advertising and promotion leverage on arts sponsorship effectiveness. Journal of Advertising Research, 41(1), 33–47. https://doi.org/10.2501/JAR-41-1-33-47
  • Reptrak. (2021, May 20). Ranking. https://www.reptrak.com/rankings/
  • Rubio-Arostegui, J. A., & Villarroya, A. (2022). Patronage as a way out of crisis? The case of major cultural institutions in Spain.. Cultural Trends, 31(4), 372–391. https://doi.org/10.1080/09548963.2021.1986670
  • Schuster, J. M. (2003). Privatising culture: Corporate art intervention since the 1980s. Journal of Cultural Economics, 27(2), 143–146. https://doi.org/10.1023/A:1023402301467
  • Seitanidi, M. M., & Ryan, A. (2007). Forms of corporate community involvement: From philanthropy to partnerships. A critical review. International Journal of Nonprofit and Voluntary Sector Marketing, 12(3), 247–266. https://doi.org/10.1002/nvsm.306
  • Stanziola, J. (2007). Measuring the size and concentration of business funding of culture in the UK: Closing the gap between advocacy and theory. Cultural Trends, 16(2), 75–98. https://doi.org/10.1080/09548960601106938
  • Stanziola, J. (2011). Some more unequal than others: Alternative financing for museums: libraries and archives in England. Cultural Trends, 20(2), 113–140. https://doi.org/10.1080/09548963.2011.563905
  • Strauss, A. L., & Corbin, J. (2002). Bases de la investigación cualitativa: técnicas y procedimientos para desarrollar la teoría fundamentada. Editorial Universidad de Antioquia.
  • Tobelem, J. M. (2013). The arts and culture: A financial burden or a way out of the crisis? ENCATC Journal of Cultural Management and Policy, 3(1), 52–60.
  • Trupiano, G. (2005). Financing the culture in Italy. Journal of Cultural Heritage, 6(4), 337–343. https://doi.org/10.1016/j.culher.2005.04.004
  • Van Riel, C. B. M., & Heijndijk, P. (2017). Why People Love Art Museums: A Reputation Study About the 18 Most Famous Museums among Visitors in 10 Countries. RSM- Erasmus University.
  • Westberg, K., Stavros, C., & Wilson, B. (2011). The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management. Industrial Marketing Management, 40(4), 603–611. https://doi.org/10.1016/j.indmarman.2010.12.016
  • Woodward, S. (2012). Funding museum agendas: Challenges and opportunities. Managing Leisure, 17(1), 14–28. https://doi.org/10.1080/13606719.2011.638202
  • Wu, C. T. (2003). Privatising Culture: Corporate Art Intervention Since the 1980s. Verso.
  • Yarbrough, A. K., & Powers, T. L. (2006). A resource-based view of partnership strategies in health care organizations. Journal of Hospital Marketing & Public Relations, 17(1), 45–65. https://doi.org/10.1300/J375v17n01_04

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.